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Ariana Koblitz
 a case study portfolio 2010
Ariana Koblitz
     a design case book
Ariana Koblitz
akoblitz@stanford.edu
cell: 310 384 7864
PO Box 11654 Stanford CA 94309
Thank you for considering me for this internship. Here
is a collection of case studies from a range of projects I
   completed at Stanford University in product design.

                                           January 2011
dedicated
    refined
innovative
   creative
 insightful
 observant
     i am...
case study 6 manufacturing
case study 5 identity branding

case study 4 touchTOO

case study 3 against all constraints

case study 2 household chores

case study 1 visual cues
My Design Approach




i am...
Portfolio doublespread (draft II)
observant
In order to design I had to first learn to understand what makes a person, a situation, and an action unique. An
understanding of a problem is build on observation. Through the close study of how color and light affect our perspective, I
can build up the skillset to look at a more complex problem and seek out new insights; a new solution.
case study 1   visual cues
insightful
Design Thinking
                                                  ChorDoer
Household Chores -the good way
“It is SO hard sometimes to connect what my children do in the ‘cloud’ with our lives here on the
solid earth. This seems like a good way to bridge the two.”
                                                      “A great way to show kids how work pays off.”
The Challenge: Design a cultural map for the iPhone
using the theme of Personal and Family Life. Seek ways to
help mediate communication and a sense of community.




                            case study 2                    household chores
creative
The Challenge: build a tower of red plastic cups & trays.       To Ideate and Prototype requires us to think out of the
This tower must be built upon a bucket in the pond. You         proverbial box, to design the right tests to answer specific
may not touch the tower or your apparatus once it has left      questions, and to be unafraid to try the unconventional.
the edge of the pond.




               case study 3                     against all constraints


Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing
how materials interact allows us to fathom how materials not used together before could interact. The possibilities are, truly,
limitless. An affinity to new markets and new technologies is inherent in design thinking.
1) an album insert               2) bathroom tiles   3) a mobile   4) a stamp




innovative
?     an exchangeable square
of air-drying mold fits snugly
?    on a band that fits
around the palm of a child’s
hand
?   after the texture is
made, leave to dry and...
?    you have a memory
ready to story away
The Challenge:        make an impact in the lives of young,
new parents to young toddlers. Keep in mind the business
aspect of your design, and develop a business plan.

The product:      touchTOO presents parents with a way
to engage with their children while creating memories. It
encourages children to engage with their surroundings.

Innovation requires the synthesis of insights and creative
breainstorming.




                                                       case study 4   touchTOO
Business Plan
                                             Growth Strategy


      Partners
                                                                   Channel         Market
                                                                                   Segments

 Capabilities              Costs             Value Proposition     Pricing Model


                                            Competitive Strategy
f inesse
My work with campus groups has increasingly been helping
with identity branding of volunteer organizations.


Refining a product is the result of fully understanding your
product. The examples here celebrate the values inherent
in the organizations and people and the goals they strive to
accomplish.


                                case study 5                   identity branding
chilled in < 10 min   chilled with water   chilled without
Your drink will be   chilled for > 5 hrs   of any quailty       diluting




dedicated
The Challenge: design and manufacture a product that              Implementation: all the variables come together. The
has a function. It must be out of either metal or plastic, and be knowledte won from of the experience bringing together all
made using at least two manufacturing procedures.                 the individual parts guides every project hereafter.



                                      case study 6                    manufacturing


casting                                                         turning



pressfitting


                 .050


       1.450



          .250
modeling                                                        sanding                                  polishing

                  the lathe                 the foundry                    the vertical mill                the sewing kit
Portfolio doublespread (draft II)
Thank you. Please feel free to contact me:
                                          Ariana Koblitz
                                 akoblitz@stanford.edu
                                         (310) 384 7864
                    PO Box 11654, Stanford CA 94309

More Related Content

Portfolio doublespread (draft II)

  • 1. Ariana Koblitz a case study portfolio 2010
  • 2. Ariana Koblitz a design case book
  • 3. Ariana Koblitz akoblitz@stanford.edu cell: 310 384 7864 PO Box 11654 Stanford CA 94309
  • 4. Thank you for considering me for this internship. Here is a collection of case studies from a range of projects I completed at Stanford University in product design. January 2011
  • 5. dedicated refined innovative creative insightful observant i am...
  • 6. case study 6 manufacturing case study 5 identity branding case study 4 touchTOO case study 3 against all constraints case study 2 household chores case study 1 visual cues
  • 9. observant In order to design I had to first learn to understand what makes a person, a situation, and an action unique. An understanding of a problem is build on observation. Through the close study of how color and light affect our perspective, I can build up the skillset to look at a more complex problem and seek out new insights; a new solution.
  • 10. case study 1 visual cues
  • 11. insightful Design Thinking ChorDoer Household Chores -the good way “It is SO hard sometimes to connect what my children do in the ‘cloud’ with our lives here on the solid earth. This seems like a good way to bridge the two.” “A great way to show kids how work pays off.”
  • 12. The Challenge: Design a cultural map for the iPhone using the theme of Personal and Family Life. Seek ways to help mediate communication and a sense of community. case study 2 household chores
  • 14. The Challenge: build a tower of red plastic cups & trays. To Ideate and Prototype requires us to think out of the This tower must be built upon a bucket in the pond. You proverbial box, to design the right tests to answer specific may not touch the tower or your apparatus once it has left questions, and to be unafraid to try the unconventional. the edge of the pond. case study 3 against all constraints Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing how materials interact allows us to fathom how materials not used together before could interact. The possibilities are, truly, limitless. An affinity to new markets and new technologies is inherent in design thinking.
  • 15. 1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp innovative ? an exchangeable square of air-drying mold fits snugly ? on a band that fits around the palm of a child’s hand ? after the texture is made, leave to dry and... ? you have a memory ready to story away
  • 16. The Challenge: make an impact in the lives of young, new parents to young toddlers. Keep in mind the business aspect of your design, and develop a business plan. The product: touchTOO presents parents with a way to engage with their children while creating memories. It encourages children to engage with their surroundings. Innovation requires the synthesis of insights and creative breainstorming. case study 4 touchTOO Business Plan Growth Strategy Partners Channel Market Segments Capabilities Costs Value Proposition Pricing Model Competitive Strategy
  • 18. My work with campus groups has increasingly been helping with identity branding of volunteer organizations. Refining a product is the result of fully understanding your product. The examples here celebrate the values inherent in the organizations and people and the goals they strive to accomplish. case study 5 identity branding
  • 19. chilled in < 10 min chilled with water chilled without Your drink will be chilled for > 5 hrs of any quailty diluting dedicated
  • 20. The Challenge: design and manufacture a product that Implementation: all the variables come together. The has a function. It must be out of either metal or plastic, and be knowledte won from of the experience bringing together all made using at least two manufacturing procedures. the individual parts guides every project hereafter. case study 6 manufacturing casting turning pressfitting .050 1.450 .250 modeling sanding polishing the lathe the foundry the vertical mill the sewing kit
  • 22. Thank you. Please feel free to contact me: Ariana Koblitz akoblitz@stanford.edu (310) 384 7864 PO Box 11654, Stanford CA 94309