Portfolio doublespread iv
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This document appears to be a cover letter and portfolio from Ariana Koblitz applying for an internship. It includes 6 case studies from her product design projects at Stanford University. The case studies cover visual cues, household chores, designing under constraints, creating a children's toy, developing a brand identity, and integrating multiple manufacturing processes. Throughout the portfolio, Ariana emphasizes traits like being observant, insightful, creative, innovative, refined, dedicated, and having finesse. She aims to apply design thinking to solve problems and meet user needs.
Portfolio doublespread iv
- 1. Ariana Koblitz a case study portfolio 2010
- 2. Ariana Koblitz a design case book
- 3. Ariana Koblitz akoblitz@stanford.edu cell: 310 384 7864 PO Box 11654 Stanford CA 94309
- 4. Thank you for considering me for this internship. Here is a collection of case studies from a range of projects I completed at Stanford University in product design. January 2011
- 5. dedicated refined innovative creative insightful observant i am...
- 6. case study 6 manufacturing case study 5 identity branding case study 4 touchTOO case study 3 against all constraints case study 2 household chores case study 1 visual cues
- 7. Product Design has allowed me to channel my artistic impulses into a methodical, systematic and eminently applied way. I firmly believe that a designer must be responsive to the society around her, combining creative design and ethnographic research. Experience is a great treatsure chest of ideas, but innovation demands a continuous search for the treasure troves no one has thought to look for. i am...
- 9. observant In order to design I had to first learn to understand what makes a person, a situation, and an action unique. An understanding of a problem is built on observation. Through the close study of how color and light affect our perspective, I can develop a set of skills to look at a more complex problem and achieve out new insights, a new solution.
- 10. case study 1 visual cues
- 11. insightful to DEFINE a project means to discover what need is being met. Eg: a family needs a way to keep tabs on and motivate ChorDoer Household Chores -the good way their children to complete chores, because this lays a foundation for discipline and follow-through later. It is SO hard sometimes to connect what my children do in the cloud with our lives here on the solid earth. This seems like a good way to bridge the two. A great way to show kids how work pays off.
- 12. The Challenge: Design a cultural map for the iPhone using the theme of Personal and Family Life. Seek ways to help mediate communication and a sense of community. case study 2 household chores
- 13. creative
- 14. The Challenge: build a tower of red plastic cups & trays. This tower must be built upon a bucket in the pond. You may not touch the tower or your apparatus once it has left the edge of the pond. case study 3 against all constraints To Ideate and Prototype requires us to think out of the proverbial box, There are infinite solutions; the next step is to design the right tests to answer specific questions, and to be unafraid to try the unconventional. Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing how materials interact allows us to fathom how materials not used together before could interact. The possibilities are, truly, limitless. An affinity to new markets and new technologies is inherent in design thinking.
- 15. 1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp innovative an exchangeable square of air-drying mold fits snugly on a band that fits around the palm of a childs hand after the texture is made, leave to dry and... you have a memory ready to story away
- 16. The Challenge: make an impact in the lives of young, new parents to young toddlers. Keep in mind the business aspect of your design, and develop a business plan. The Product: touchTOO presents parents with a way to engage with their children while creating memories. It encourages children to engage with their surroundings. Innovation requires the synthesis of insights and creative breainstorming. eg: Parents need away to engage with their children in documenting family memories, to transform a spectator activity into one which involves their kids. case study 4 touchTOO Business Plan Growth Strategy Partners Channel Market Segments Capabilities Costs Value Proposition Pricing Model Competitive Strategy
- 17. f inesse
- 18. My work with campus groups (volunteer organizations as well as events) has been in helping develop a brand identity Refining a product is the result of fully understanding your product. The examples here celebrate the values inherent in the organizations, people and the goals they strive to accomplish. case study 5 identity branding
- 19. chilled in < 10 min chilled with water chilled without Your drink will be chilled for > 5 hrs of any quailty diluting dedicated
- 20. The Challenge: design and manufacture a product that Implementation: all the variables come together. The has a function. It must be out of either metal or plastic, and be knowledge gained by bringing together all the individual made using at least two manufacturing procedures. parts guides every project hereafter. case study 6 manufacturing casting turning pressfitting .050 1.450 .250 modeling sanding polishing the lathe the foundry the vertical mill the sewing kit
- 22. Thank you. Please feel free to contact me: Ariana Koblitz akoblitz@stanford.edu (310) 384 7864 PO Box 11654, Stanford CA 94309