Portfolio slide
- 1. PERSONAL BRAND EXPLORATION LASONJA BANKS PROJECT AND PORTFOLIO I: BUSINESS & MARKETING AUGUST 23, 2019
- 2. IDENTITY The eldest of ?ve siblings, I was raised by my grandmother and grew up in the church. Born at the fabulous Grady Hospital in Atlanta,GA I was raised into a family of successful truck drivers. Although my father and mother weren't drivers my uncles were and they showed me the ropes. After ?nishing high school I took a job working in the neighborhood Dollar Tree before I took on my future of driving. Soon after driving for the last ?ve or more years I started at full sail University to take a shoot at taking driving to the next level.
- 3. PROFESSION DIGITAL MARKETING FOR PROFESSIONAL TRUCKING ORGANIZATIONS Potential Job Titles: ? Marketing Coordinator ? Social Media Coordinator ? Brand Manager Royalty Archetype - tend to show off the lifestyle of someone who's “made it.” They lead by example and inspire others to reach their level of success or achievement.
- 4. TARGET AUDIENCE ? DEMOGRAPHICS: Small under managed trucking companies. ? PSYCHOGRAPHICS: Looking to boarding their company's income in a short to mid term of time. ? IDEAL AUDIENCE MEMBERS: Lantern LLC., Drakeford and Sons Trucking Company, CTS Trucking LLC., VSC Logistics.)
- 5. CAREER GOALS SHORT TERM, MID TERM, LONG TERM Short Term: (Immediately After Graduation, 2020) ? Start a marketing company. ? Connect with, and send a follow up promotional email to, trucking companies on LinkedIn by December 31, 2019. Mid Term: (2025) ? Lead a successful digital marketing campaign aimed at expanding trucking attention. Long Term: (2040) ? Be a common example for trucking marketing companies that helps aspiring companies to increase income. ? Be a half of million dollar company.
- 6. SKILLS ANALYSIS NOTABLE SKILLS & CURRENT PROFICIENCIES: ? Accurately updated academic and corporate sales proposal documents and power point presentations ? Created informative surveys via Quality that provided insightful data ? Managed all Salesforce leads and contacts and campaigns in both academic and corporate markets ? Punctually launched mass marketing campaigns via eWay Direct and Market and delivered metrics from campaigns to Marketing Manager ? Composed campaign and sales sheet copy for various marketing initiatives
- 7. PROMISE MY PROMISE TO THE FUTURE I help professional trucking organizations increase outlook and job prospects by entertaining and inspiring unaware truckers through digital media advertising.
- 8. CREDENTIALS MY CYCLE Work Experience: ? Dollar tree sales associate for around 2 years ? Trucker for around 5 years Education: ? Stockbridge High School Diploma 2012 ? Trucking School ? Fullsail University 2019-2020
- 9. COMPETITION JOHN TARATUTA ? Owner Company Name Taratuta LLC Jan 1991 – Present Employment Duration 28 yrs 8 months Location Michigan Privately held surface transportation management consulting ?rm MISSION: to provide uncompromisingly professional, loss-control/ prevention services for commercial auto and mobile equipment ?eets, leading to long term, value-added relationships. EXPERIENCE EDUCATION ? Aquinas College ? Jagiellonian University
- 10. ? SEO Strategist? Company Name? RANKFoundryDates Employed? Oct 2018 – Present? Employment Duration? 11 mos? Location? Syracuse, New York Area? ? Developer / SEO Strategist? Company Name? EarQ GroupDates Employed? May 2017 – Present? Employment Duration? 2 yrs 4 mos? Location? Syracuse, New York? ? ? Website Developer / Digital Marketer? Company Name? PinkTie Technology GroupDates Employed? Jun 2015 – Present? Employment Duration? 4 yrs 3 mos? Location? Syracuse, New York Area? ? ? Director of Operations? Company Name? Oneida Web DevelopmentDates Employed? Apr 2009 – Jun 2015? MORE COMPETITION KEVIN FAIRBANKS EXPERIENCE EDUCATION ? Syracuse University ? Columbia College ? Le Monye College ? Community College Of the Air Force
- 11. BRAND POSITION My mission is to reform the misconceptions for small businesses and explore the untapped markets. Bringing them to the light at a steady pace I will earn the title Market Reformer by my Mid Term goal set. MARKET REFORMER
- 12. Digital Marketing ? Primary Content: my work displayed on my website ? Primary Tools: social media, and billboards. And possibly car decal. ? Website: Full Sail digital portfolio site to showcase school work NETWORKING AND MARKETING
- 13. PROFESSIONAL DEVELOPMENT Formal Education ? Complete degree from Fullsail University expected graduation date in 2020 Soft Skills ? Interpersonal skills ? Listening and learning from clients concerns Mentor ? My grandmother she is a scholar and theology teacher she’s shown me the provenance moves mountains.
- 14. ELEVATOR PITCH MY MOTO Thrive to be the best you can be, show my exceptional self and make the world see the greatness. No matter the task always complete regardless the feat.
- 15. REFERENCES THE SOURCES (2017, April 9). Instagram Lessons for the Royalty Archetype Brand - Kaye Putnam: Psychology Driven Brand Strategist. Retrieved from https://www.kayeputnam.com/instagram-lessons-for-the-royal- archetype-brand/ (n.d.). Drakeford and Sons Trucking Company. Retrieved from https://www.simplyhired.com/search? q=small+trucking+company&l=atlanta,+ga (n.d.). Marketing Associate Resume Samples. Retrieved from https://www.jobhero.com/resume- samples/marketing-associate/ https://www.linkedin.com/in/john-taratuta-28252413/ https://www.linkedin.com/in/kevinfairbanks/ Impact. (n.d.). 4 Popular Examples of Brand Positioning Strategy Types. Retrieved from https:// www.impactbnd.com/blog/brand-positioning-strategy