Portfolio_Marketing Communication
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This document outlines various marketing campaigns and creative projects completed by Akshata for the book retailer JustBooks between 2014-2016. It includes campaigns for monsoon, teachers day, new features, print ads, marketing, Christmas, digital, anniversary, Valentine's day, summer, road shows, corporate communications, and Facebook contests. Akshata led the content creation, creative direction, and ideation for these initiatives, while Neel assisted with design work. The campaigns utilized various digital and offline channels like Facebook posts, emails, leaflets, banners, and exhibitions.
Portfolio_Marketing Communication
- 2. Copyright JustBooks|Content: Akshata Monsoon Campaign @ JustBooks - 2014 Content| Creative ideation & direction: Akshata Design: Neel Type: Emailer
- 3. Copyright JustBooks|Content: Akshata Digital Campaign @ JustBooks - 2014 Content| Creative ideation & direction: Akshata Design: Neel Type: Facebook Post(20% text)
- 4. Copyright JustBooks|Content: Akshata Teachers Day Campaign @ JustBooks -2014 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel Type: Facebook Post
- 5. Copyright JustBooks|Content: Akshata New feature launch@ JustBooks -2014 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel Type: Facebook Post
- 6. Copyright JustBooks|Content: Akshata Print Ads @ JustBooks -2014 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel
- 7. Copyright JustBooks|Content: Akshata Marketing Campaign @ JustBooks -2014 Content : Akshata & Kavya | Creative ideation & direction: Akshata, Kavya & Neel Design: Neel |Type: leaflet
- 8. Copyright JustBooks|Content: Akshata Christmas Campaign @ JustBooks - 2015 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel Type: Facebook Post
- 9. Copyright JustBooks|Content: Akshata Digital Campaign @ JustBooks -2015 Content : Akshata Creative ideation & direction: Akshata Design: Neel Type: Facebook Post
- 10. Copyright JustBooks|Content: Akshata Anniversary Campaign @ JustBooks -2015 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel Type: Facebook Post | Flex Banner
- 11. Copyright JustBooks|Content: Akshata Valentine Campaign @ JustBooks - 2016 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel Type: Facebook Post
- 12. Copyright JustBooks|Content: Akshata Summer Campaign @ JustBooks - 2016 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel Type: Facebook Post
- 13. Copyright JustBooks|Content: Akshata Summer Campaign @ JustBooks - 2016 Content : Akshata Creative ideation & direction: Akshata & Neel Design: Neel Type: Facebook Post
- 14. Copyright JustBooks|Content: Akshata Road show/Exhibitions by JustBooks Content : Akshata |Design: Neel Creative ideation & direction: Akshata & Neel
- 15. Copyright JustBooks|Content: Akshata Corporate Communications @ JustBooks Content : Akshata |Design: Neel Creative ideation & direction: Akshata & Neel
- 16. Facebook Contests Engagement for readers & Visibility for authors/books @ JustBooks Portfolio – Contest Ideation— execution--communication Copyright JustBooks|Content: Akshata
- 17. Copyright JustBooks|Content: Akshata Arranged to Love Contest - 2014 Content| Creative ideation & direction: Akshata Design: Neel Author- Radhika Nathan | Book – The Mute Anklet
- 18. Copyright JustBooks|Content: Akshata Pillar of My Life Contest - 2015 Content| Creative ideation & direction: Akshata | Design: Neel Author- Vani | Book – The Recession Groom
- 19. Copyright JustBooks|Content: Akshata JustBooks Christmas Giveaway - 2015 Content| Creative ideation & direction: Akshata | Design: Neel
- 20. Copyright JustBooks|Content: Akshata Childrens Day - 2014 Creative ideation & direction: Akshata | Design: Neel