Positioning
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Axis Bank has positioned itself as a customer-centric, service-oriented bank that innovates products to meet the diverse needs of individual and corporate clients. It offers personal and retail banking services like deposits, loans, credit and debit cards. For corporate clients, it provides accounts, private equity, capital market funding, and e-banking services. It aims to highlight its focus on customers, services, and product innovation in its positioning statements.
Positioning
- 1. POSITIONING • Axis bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse needs of individuals and corporate clients, so the bank wants to highlight following points in their positioning statements • Customer centric • Service oriented • Product innovation
- 2. PRODUCTS CREDIT CARDS SAVINGS PRODUCTS LOANS MUTUAL FUNDS
- 3. PERSONAL BANKING TERM DEPOSITS FIXED DEPOSITS RECURRING DEPOSITS
- 4. CARDS GOLD CARD GOLD PLUS CARD SILVER & SILVER CARDS
- 5. CORPORATE BANKING ACCOUNTS SERVICES • NORMAL CURRENT • PRIVATE EQUITY ACCOUNT • TRUST CURRENT ACCOUNT • CAPITAL MARKET FUNDING • E-BANKING
- 6. RETAIL BANKING PERSONAL LOANS & LOANS ADVANCES HOUSING DEPOSITS LOANS SCHEMES CONSUMER AUTO DURABLES LOANS