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The Power of ¡®Positive
     Deviance¡¯
               Mathijs Euwema
  International Child Development Initiatives
                     (ICDI)
  Connecting Youth with Society Conference,
           Antwerp 9 December 2011
What is
           Positive Deviance?

                                Solutions before our very
                                       eyes

The Premise:

In every community there are certain individuals whose uncommon
practices/behaviors enable them to find better solutions to problems than
their neighbors who have access to the same resources


                                                                     2
Positive Deviance
                  (PD) Approach
? Identifying Solutions to Community
  Problems Within the Community Today

    The Key Question?




 What enables some members of the community
 (the ¡°Positive Deviants¡±) to find better solutions
 to pervasive problems than their neighbors who have access
 to the same resources?
                                                          3
PD Inquiry


 Establishes community behavioral norms
related to the problem to be
addressed

 Uncovers successful uncommon behaviors/
  strategies practiced by the Positive Deviants



                                                  4
Analyzing PD Findings




                                                          rs
                                                   av i o


                                                     es
                                                   gi
                                              B eh


                                                te
                                              ra
                                            st
                                                                   s




                                          PD
                                                               ice
                                                            ct
 PDI findings are passed through                        pr
                                                           a

a conceptual ¡°accessibility sieve¡±
 Only those behaviors/strategies




                                       Ac
                                       Ac
 accessible to all are kept




                                         ce
                                          ce
                                            ss
                                             ss
                                               iib
                                                 bll
                                                    e
                                                    e
 The rest are ¡°TBU,¡± True but Useless (i.e.




                                                  to
                                                  to
                                                        Al
                                                        Al
 not accessible to all) and are discarded




                                                          ll
                                                               5
Focus on PD
                 Behavior
We can¡¯t (yet) clone people




? But we can adopt their successful
  behaviors/strategies


                                      6
PD Focus on Practice rather than
          knowledge




¡°It¡¯s easier to ACT your way into a new way of THINKING,
                          than to
         THINK your way into a new way of ACTING¡±

                                                       7
PD enables us to
                      act complex, interlinked underlying causes . . .
                             TODAY
 Although most problems have




The presence of Positive Deviants demonstrates that it is
possible to find successful solutions TODAY before all the
             underlying causes are addressed!

                                                                     8
PD Inquiry is an ¡°Ends¡±
                  as well as
                   ¡°Means¡±


MEANS              To discover successful,
                   replicable PD behaviors




 ENDS
To empower community to discover and ¡°own¡± their
  own solution, based on their own resources
                                             9
ICDI¡¯s Positive Deviance project in
                   Netherlands 2010



Funded by Ministry of SZW as part of the
 European year to fight poverty and social
 exclusion
Our idea: mainstream non formal leisure
 time activities can support integration of
 children and youth with a migrant
 background.

(we coined the term ¡®yomics¡¯ and ¡®yomacs¡¯;
  youth from minority and youth from
  majority cultures)
What we did

-Interviews and focus groups with youth who
   participate or have participated in mainstream
   non formal leisure time activities
-Similar interviews with youth workers/experts etc.
-Draft a discussion paper based on these
   interviews and desk research
-Seminar to bring stakeholders together and to
   generate enthusiasm for the Positive Deviance
   approach
Seminar
Positive deviance connecting youth with society conference
Some quotes
¡°Kinderen hebben mensen nodig die in hen geloven.¡± Lilia, teenage
   moeder, nu HBO student

¡°Het zou zo goed zijn indien we wat meer met elkaar konden praten,
   dingen konden bespreken en konden doen. Met de gemeente, met
   ander jongerenwerkers, met ouders, met jongeren. Samen.¡± Salim,
   jongeren opbouwwerker

¡°Ik heb daar geleerd hoe ik me zelf kan verwoorden en hoe ik sneller
    contact kan maken met anderen. Ik heb er meer zelfvertrouwen
    door gekregen.¡± Umut, deelnemer aan studentenmentorprogramma
Important notions

-Don¡¯t focus on what goes wrong, focus on what
  works;
-Positive deviant adults play a crucial role;
-Listen to positive deviant youngsters and involve
  them in activities (even better: let them design,
  initiate and lead activities);
-Stop the well meant but ineffective little ¡°sexy¡±
  youth participation projects; instead use the PD
  approach to stimulate and develop community
  based initiatives;
¡°Action¡± Plan (using
                                    the
                       Positive Deviance approach)
Step 1: You, municipal policymaker, youthleader, trainer, teacher, parent, etc., you make
   an inventory in your street, neighbourhood or municipality, of people and
   organizations that organize non-formal leisure activities for childrend and young
   people.

Stap 2: You engage in conversations with people organizing such activities. You also
   look closely at where already is being worked with mixed groups of Yomics and
   Yomacs.

Stap 3: You invite the different organizations and individuals for exchange meetings.
   During these meetings you will try and create enthusiasm for the idea of involving
   more Yomics in their activities. Together you formulate strategies to make this
   happen.

Stap 4: More Yomics are being involved in non-formal leisure time activities. You
   oversee this process and regularly organize follo-up meetings with the stakeholders.
   Succes stories are being collected and shared with the media and community.
Discussion

-Can it be this simple?
-What is your opinion of the usefulness of
  the Positive Deviance approach to
  stimulate integration of migrant youth (or
  for other youth issues)?
-Other things?
More info

www.icdi.nl
mathijs@icdi.nl

www.positivedeviance.org

More Related Content

Positive deviance connecting youth with society conference

  • 1. The Power of ¡®Positive Deviance¡¯ Mathijs Euwema International Child Development Initiatives (ICDI) Connecting Youth with Society Conference, Antwerp 9 December 2011
  • 2. What is Positive Deviance? Solutions before our very eyes The Premise: In every community there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources 2
  • 3. Positive Deviance (PD) Approach ? Identifying Solutions to Community Problems Within the Community Today The Key Question? What enables some members of the community (the ¡°Positive Deviants¡±) to find better solutions to pervasive problems than their neighbors who have access to the same resources? 3
  • 4. PD Inquiry Establishes community behavioral norms related to the problem to be addressed Uncovers successful uncommon behaviors/ strategies practiced by the Positive Deviants 4
  • 5. Analyzing PD Findings rs av i o es gi B eh te ra st s PD ice ct PDI findings are passed through pr a a conceptual ¡°accessibility sieve¡± Only those behaviors/strategies Ac Ac accessible to all are kept ce ce ss ss iib bll e e The rest are ¡°TBU,¡± True but Useless (i.e. to to Al Al not accessible to all) and are discarded ll 5
  • 6. Focus on PD Behavior We can¡¯t (yet) clone people ? But we can adopt their successful behaviors/strategies 6
  • 7. PD Focus on Practice rather than knowledge ¡°It¡¯s easier to ACT your way into a new way of THINKING, than to THINK your way into a new way of ACTING¡± 7
  • 8. PD enables us to act complex, interlinked underlying causes . . . TODAY Although most problems have The presence of Positive Deviants demonstrates that it is possible to find successful solutions TODAY before all the underlying causes are addressed! 8
  • 9. PD Inquiry is an ¡°Ends¡± as well as ¡°Means¡± MEANS To discover successful, replicable PD behaviors ENDS To empower community to discover and ¡°own¡± their own solution, based on their own resources 9
  • 10. ICDI¡¯s Positive Deviance project in Netherlands 2010 Funded by Ministry of SZW as part of the European year to fight poverty and social exclusion
  • 11. Our idea: mainstream non formal leisure time activities can support integration of children and youth with a migrant background. (we coined the term ¡®yomics¡¯ and ¡®yomacs¡¯; youth from minority and youth from majority cultures)
  • 12. What we did -Interviews and focus groups with youth who participate or have participated in mainstream non formal leisure time activities -Similar interviews with youth workers/experts etc. -Draft a discussion paper based on these interviews and desk research -Seminar to bring stakeholders together and to generate enthusiasm for the Positive Deviance approach
  • 15. Some quotes ¡°Kinderen hebben mensen nodig die in hen geloven.¡± Lilia, teenage moeder, nu HBO student ¡°Het zou zo goed zijn indien we wat meer met elkaar konden praten, dingen konden bespreken en konden doen. Met de gemeente, met ander jongerenwerkers, met ouders, met jongeren. Samen.¡± Salim, jongeren opbouwwerker ¡°Ik heb daar geleerd hoe ik me zelf kan verwoorden en hoe ik sneller contact kan maken met anderen. Ik heb er meer zelfvertrouwen door gekregen.¡± Umut, deelnemer aan studentenmentorprogramma
  • 16. Important notions -Don¡¯t focus on what goes wrong, focus on what works; -Positive deviant adults play a crucial role; -Listen to positive deviant youngsters and involve them in activities (even better: let them design, initiate and lead activities); -Stop the well meant but ineffective little ¡°sexy¡± youth participation projects; instead use the PD approach to stimulate and develop community based initiatives;
  • 17. ¡°Action¡± Plan (using the Positive Deviance approach) Step 1: You, municipal policymaker, youthleader, trainer, teacher, parent, etc., you make an inventory in your street, neighbourhood or municipality, of people and organizations that organize non-formal leisure activities for childrend and young people. Stap 2: You engage in conversations with people organizing such activities. You also look closely at where already is being worked with mixed groups of Yomics and Yomacs. Stap 3: You invite the different organizations and individuals for exchange meetings. During these meetings you will try and create enthusiasm for the idea of involving more Yomics in their activities. Together you formulate strategies to make this happen. Stap 4: More Yomics are being involved in non-formal leisure time activities. You oversee this process and regularly organize follo-up meetings with the stakeholders. Succes stories are being collected and shared with the media and community.
  • 18. Discussion -Can it be this simple? -What is your opinion of the usefulness of the Positive Deviance approach to stimulate integration of migrant youth (or for other youth issues)? -Other things?