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Empowering Functionally Illiterate
Community Health Workers to
Use Mobile Phone Applications to
Counsel Pregnant Women
elin.murless@crs.org?/?farhad.ali@crs.org
Uttar Pradesh
Uttar Pradesh (in red) showing
Kaushambi district (in black).
? One in every 35 people in the world
lives in Uttar Pradesh
? Uttar Pradesh has some of India¡¯s
worst statistics for mother and child
survival
? The ReMiND program is in
Kaushambi district which is one of
25 high-focus districts for health
in Uttar Pradesh. The district
has neonatal, maternal and child
mortality rates far greater than
national averages (respectively,
84%, 92 % and 103 % higher)
Source:WikimediaCommonsUser:Haros
257
Elin Murless | Program Quality, Health | elin.murless@crs.org
Farhad Ali | Technical Expert, Health | farhad.ali@crs.org
Methods
Poorly performing
ASHAs received tailored
handholding by sector
facilitators (SFs) and
training designed for low
literacy users. SFs use
a mobile-phone-based
monthly Mobile Experience
Survey (MES) to assess
ASHAs¡¯ mobile technology
skills. The MES covers
¡®essential¡¯, ¡®important¡¯
and ¡®nice to know¡¯ skills
to successfully use the
application. An analysis
comparing July?September
2013 with July?September
2014 essential skills MES
data was done.
Introduction
The Reducing Maternal and
Newborn Deaths (ReMiND)
mhealth project works with
257 accredited social health
activists (ASHAs) in the
under?served Kaushambi
district of Uttar Pradesh. Using
basic mobile phones, ASHAs
are equipped with job aids to
counsel, offer appropriate care
and timely referral to pregnant
women. Roughly one-third of
the ASHAs are functionally
illiterate or low literate and
find it difficult to write in Hindi,
input numbers on mobile
phones, and navigate between
questions on the job aid
applications. To overcome this
challenge and improve ASHAs¡¯
performance, ReMiND refined
the applications with audio,
color and image content.
Working closely with the state
government of Uttar Pradesh,
Catholic Relief Services
partnered with global innovator
Dimagi and local implementing
partner Vatsalya to improve the
quality of maternal and infant
care given by ASHAs.
Results
By September 2014, more ASHAs
demonstrated essential skills for using
mobile phones. The ability to enter a
date (an essential skill) has increased
from 49% to 69% for all ASHAs, and
81% of ASHAs can move back to the
case list from the case detail screen,
compared to 55% in 2013. With regular
screening of their mobile?phone skills
and the handholding provided by the
project, about half of illiterate ASHAs
have learned to fluently type in Hindi
on their mobile. Most of these cannot
write words on paper. Qualitative
information shared by ASHAs
indicates the mobile?phone?based
tool helps them better manage their
workloads, improving the quality of
their counseling.
Conclusion
Regular and need-based
support to low literate
ASHAs has improved the
essential skills necessary
for handling a mobile
phone and navigating the
counseling applications.
Technology and
real?time MES data has
focused the supportive
supervision that SFs
give, and empowered
the functionally illiterate
ASHA with additional
support to improve
performance.
ASHAs¡¯ mobile literacy has improved
Summary of ASHAs¡¯ mobile experience skills (FY13)
Indicator ReMiND project total
Jul-Sept ¡¯13
n = 25
Jul-Sept ¡¯14
n=257
Median number of ¡®essential¡¯ skills successfully demonstrated (maximum score = 18) 16 17
Median number of ¡®important¡¯ skills successfully demonstrated (maximum score = 7) 6 7
Median number of ¡®nice to know¡¯ skills successfully demonstrated (maximum score = 8) 4 6
Median total MES score for all skills (maximum score = 76) 64 72
ASHAs¡¯ essential skills
? Assess network
? Assess battery
? Increase volume
? Understand difference between login
and demo mode
? Log in with password
? Type in Hindi
? Enter numeric values and date
? Select an option from a list
? Select the correct case from a list
? Move back to the case list from the
case detail screen
? Move from case list to forms menu
? Open the Pregnancy Checklist form
? Play audio messages for questions in
a form
? Move to the next question in a form
? Move back to a previous question in a
form
PhotobySatishSrivastavaforCRS
Poster ReMiND.indd 1 1/28/15 4:31:29 PM
Ad

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Poster ReMiND Jan 28 HI-RES

  • 1. Empowering Functionally Illiterate Community Health Workers to Use Mobile Phone Applications to Counsel Pregnant Women elin.murless@crs.org?/?farhad.ali@crs.org Uttar Pradesh Uttar Pradesh (in red) showing Kaushambi district (in black). ? One in every 35 people in the world lives in Uttar Pradesh ? Uttar Pradesh has some of India¡¯s worst statistics for mother and child survival ? The ReMiND program is in Kaushambi district which is one of 25 high-focus districts for health in Uttar Pradesh. The district has neonatal, maternal and child mortality rates far greater than national averages (respectively, 84%, 92 % and 103 % higher) Source:WikimediaCommonsUser:Haros 257 Elin Murless | Program Quality, Health | elin.murless@crs.org Farhad Ali | Technical Expert, Health | farhad.ali@crs.org Methods Poorly performing ASHAs received tailored handholding by sector facilitators (SFs) and training designed for low literacy users. SFs use a mobile-phone-based monthly Mobile Experience Survey (MES) to assess ASHAs¡¯ mobile technology skills. The MES covers ¡®essential¡¯, ¡®important¡¯ and ¡®nice to know¡¯ skills to successfully use the application. An analysis comparing July?September 2013 with July?September 2014 essential skills MES data was done. Introduction The Reducing Maternal and Newborn Deaths (ReMiND) mhealth project works with 257 accredited social health activists (ASHAs) in the under?served Kaushambi district of Uttar Pradesh. Using basic mobile phones, ASHAs are equipped with job aids to counsel, offer appropriate care and timely referral to pregnant women. Roughly one-third of the ASHAs are functionally illiterate or low literate and find it difficult to write in Hindi, input numbers on mobile phones, and navigate between questions on the job aid applications. To overcome this challenge and improve ASHAs¡¯ performance, ReMiND refined the applications with audio, color and image content. Working closely with the state government of Uttar Pradesh, Catholic Relief Services partnered with global innovator Dimagi and local implementing partner Vatsalya to improve the quality of maternal and infant care given by ASHAs. Results By September 2014, more ASHAs demonstrated essential skills for using mobile phones. The ability to enter a date (an essential skill) has increased from 49% to 69% for all ASHAs, and 81% of ASHAs can move back to the case list from the case detail screen, compared to 55% in 2013. With regular screening of their mobile?phone skills and the handholding provided by the project, about half of illiterate ASHAs have learned to fluently type in Hindi on their mobile. Most of these cannot write words on paper. Qualitative information shared by ASHAs indicates the mobile?phone?based tool helps them better manage their workloads, improving the quality of their counseling. Conclusion Regular and need-based support to low literate ASHAs has improved the essential skills necessary for handling a mobile phone and navigating the counseling applications. Technology and real?time MES data has focused the supportive supervision that SFs give, and empowered the functionally illiterate ASHA with additional support to improve performance. ASHAs¡¯ mobile literacy has improved Summary of ASHAs¡¯ mobile experience skills (FY13) Indicator ReMiND project total Jul-Sept ¡¯13 n = 25 Jul-Sept ¡¯14 n=257 Median number of ¡®essential¡¯ skills successfully demonstrated (maximum score = 18) 16 17 Median number of ¡®important¡¯ skills successfully demonstrated (maximum score = 7) 6 7 Median number of ¡®nice to know¡¯ skills successfully demonstrated (maximum score = 8) 4 6 Median total MES score for all skills (maximum score = 76) 64 72 ASHAs¡¯ essential skills ? Assess network ? Assess battery ? Increase volume ? Understand difference between login and demo mode ? Log in with password ? Type in Hindi ? Enter numeric values and date ? Select an option from a list ? Select the correct case from a list ? Move back to the case list from the case detail screen ? Move from case list to forms menu ? Open the Pregnancy Checklist form ? Play audio messages for questions in a form ? Move to the next question in a form ? Move back to a previous question in a form PhotobySatishSrivastavaforCRS Poster ReMiND.indd 1 1/28/15 4:31:29 PM