PostNord Retail Day 2018 Tom Goodwin
- 1. The Changing World of Retail in 2018. Tom Goodwin EVP, Head of Innovation, Zenith USA
- 2. Post Digital
- 3. Today {35 mins Hello. The Mid-Digital Age. 4 Themes for Retail The Power of Digital Transformation. 5 mins Q&A
- 4. Im here to be annoying
- 5. Things have never changed so fast before And will never change so slowly again
- 6. Not everything is changing
- 7. Things have never changed so fast beforeAdvise Clients. By asking questions
- 9. Today {35 mins Hello. The Mid-Digital Age. Themes for Retail The Power of Digital Transformation.
- 10. Post Digital
- 11. Post Digital
- 12. Post Digital
- 13. Post Digital
- 14. Post Digital
- 15. Pre Digital Age
- 16. Post Digital Age
- 17. Mid-Digital Age
- 18. Social
- 19. Video
- 20. Commerce
- 21. Today {35 mins Hello. The Mid-Digital Age. Themes for Retail The Power of Digital Transformation.
- 22. Waterwheel
- 23. Steam Engine
- 26. Apicture of new factories. Built for Electricity
- 27. Business Model Product Marketing Advertising/ CommsAltitude of Digital
- 28. $50bn $30bn $60bn$500bn $3.2bn$19bn$500bn $20bn $700bn$16bn$560bn $810bn
- 29. $50bn $30bn $60bn$500bn $3.2bn$19bn$500bn $20bn $700bn$16bn$560bn $810bn THESE ARE NOT TECH COMPANIES
- 30. Digitalization
- 34. What would your company look like if you set it up today? What can you do to get there?
- 35. Today {35 mins Hello. The Mid-Digital Age. Themes for Retail The Power of Digital Transformation.
- 36. Retail Splits - Buying vs Shopping {Democratisation of Commerce Blurred Lines Horizontalization of Commerce Themes for Retail
- 37. Shopping Memorable Fun Experiential Interesting Buying Fast Easy Slick Boring Discovery Efficiency Bifurcation of Commerce
- 38. Shopping
- 44. Interactivity
- 47. Buying
- 49. Never having to think
- 50. Bundles
- 58. Shopping Memorable Fun Experiential Interesting Buying Fast Easy Slick Boring Discovery Efficiency Take out 1. Optimise
- 59. Blurred Lines
- 60. 61% of sales are digitally influenced
- 63. The internet has changed our behavior and expectations a lot. How have stores changed?
- 65. The Storefront is Everywhere
- 66. INNOVATION WITH SHOWROOMINGBridge worlds
- 67. Every digital screen is the start and end of the purchase funnel And its a swipe
- 68. The Stockroom is Infinite
- 69. The Internet Creates New Possibilities
- 70. Not Everything New is Exciting
- 71. You dont need a eCommerce Plan A mobile first approach Omnichannel plan Mobile app plan Voice Plan You need a holistic strategy for selling and relationships in the modern world Take out 2 {Amazon Plan
- 73. The Internet is making business horizontal
- 74. Increasingly our relationship moves to the product brand not the retailer.
- 76. The role of bundler is diminished.
- 77. Low Interest categories under threat
- 78. Are you chasing unprofitable growth?
- 79. What is the role of your store in the modern era? Take out 3 Why does the world need you? How does the modern era affect your brand? Are you leaping off a cliff chasing expensive growth?
- 84. Layers to help
- 85. Layers to help
- 87. Brands as reputation, vastly changed by era of reviews
- 88. Digitally Native Vertical Brand
- 89. betablinds.com
- 90. Why dont you unleash the power of todays technology, consumer expectations and business dynamics to leverage what you have? Take out 4
- 91. - Technology is amazing, use it. - Focus what is on possible, not what has been done before. - Dont pull through the old via a new frame, reimagine - Be an experience or be slick - What is your role in the modern era? Maximize? - Focus on people not technology, in the modern age. In Summary
- 92. Thank you
- 93. New Disruption. - The Power of the Paradigm Leap. Thank you Tom Goodwin @tomfgoodwin