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potential target audiences.

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Belle Lyon

An audience is a group of people who consume media. There are two types of media: passive consumption (Media 1.0) and interactive consumption (Media 2.0). Audiences are important because without them, there would be no profit from media productions. There are mass audiences of large, similar groups and niche audiences of smaller, unique groups. Socio-economic classifications categorize audiences based on occupation from high (A) to low (E). Target audiences are identified based on factors like age, gender, interests to effectively engage specific demographics.

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Potential target audiences
What is an audience? • An audience is an individual or a group of people who read or consumes any form of media. Media can be anything from radio shows to newspapers. • There are 2 types of media. The first is Media 1.0 which is sat watching something or reading… Media 2.0 is consuming the media but also interacting at the same time.
Why are audiences important? • Well if you have no audience you would have no media • No audience = no profit. • You don’t always pay for the media but there are adverts which sponsor the production.
Types of audiences. • Mass audience = large group of people who have similar tastes. • Niche audience = much smaller but very influential group of people with an unique interest.
Socio – economic scale. • A = Surgeons, chief executives. • B = Bank manager, teacher. • C1 = Shop floor superisor, sales person. • C2 = electricians, carpenters. • D = messenger, bin man. • E = Pensionners, unemployed.
Example: • The movie Cinderella, you would think is aimed at young children (3-12 years old) but in fact the age is 7 +. • Socio: B, C’S, D. • Psychographic: The mainstream, single women, family’s with teenage children. • Demographic: Females, 7-40.
A film relating to our genre. • Black swan target audience. Here it says that males under the age of 18 were the most popular to see this film which is different as you would of thought that the target audience would be females aged 18-29 as it is a film including ballet.
Shutter island The target audience for shutter island was once again males between the age of 18 and 40 as of the gender of the main character ( male ). The age of the main character is around 30 years old. The soundtrack includes David Bowie which would attract males around 30 years of age.
Conclusion. • In conclusion, our target audience would be females from the age of 16 to 30 as the main characters vary from 15 to late 20’s. • The socio – economic states would be A,B C’S and D. • Deographic: Females aged between 15 and 30. • Psychographic: Mainstream and explorer.

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potential target audiences.

  • 2. What is an audience? • An audience is an individual or a group of people who read or consumes any form of media. Media can be anything from radio shows to newspapers. • There are 2 types of media. The first is Media 1.0 which is sat watching something or reading… Media 2.0 is consuming the media but also interacting at the same time.
  • 3. Why are audiences important? • Well if you have no audience you would have no media • No audience = no profit. • You don’t always pay for the media but there are adverts which sponsor the production.
  • 4. Types of audiences. • Mass audience = large group of people who have similar tastes. • Niche audience = much smaller but very influential group of people with an unique interest.
  • 5. Socio – economic scale. • A = Surgeons, chief executives. • B = Bank manager, teacher. • C1 = Shop floor superisor, sales person. • C2 = electricians, carpenters. • D = messenger, bin man. • E = Pensionners, unemployed.
  • 6. Example: • The movie Cinderella, you would think is aimed at young children (3-12 years old) but in fact the age is 7 +. • Socio: B, C’S, D. • Psychographic: The mainstream, single women, family’s with teenage children. • Demographic: Females, 7-40.
  • 7. A film relating to our genre. • Black swan target audience. Here it says that males under the age of 18 were the most popular to see this film which is different as you would of thought that the target audience would be females aged 18-29 as it is a film including ballet.
  • 8. Shutter island The target audience for shutter island was once again males between the age of 18 and 40 as of the gender of the main character ( male ). The age of the main character is around 30 years old. The soundtrack includes David Bowie which would attract males around 30 years of age.
  • 9. Conclusion. • In conclusion, our target audience would be females from the age of 16 to 30 as the main characters vary from 15 to late 20’s. • The socio – economic states would be A,B C’S and D. • Deographic: Females aged between 15 and 30. • Psychographic: Mainstream and explorer.