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Power networking

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larrygaller

This document provides information on how to become a powerful networker to build a great business. It discusses that a powerful networker consistently attracts prospects through networking, systematizes their networking activities, seeks out opportunities, understands the return on investment of networking, and is active rather than passive. The key aspects of networking discussed are meeting people, engaging them by making them curious and interested, and following up with them over time through various means. It emphasizes that networking is just one part of an integrated marketing system and recommends remembering the M-E-F process of meet, engage, and follow up to be a powerful networker.

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Become a POWER NETWORKER
The Marketing Wheel Quality Work Paid Web Site / SEO Advertising Referral Networking System Reminders Social Media BRANDING Pricing / Value Customer Strategy Retention System Customer Newsletters Service Scheduling
Power Networking is a critical Low Cost ACTION towards building a GREAT BUSINESS!
Whats a POWER NETWORKER? Consistently attracts prospects and clients from people met through Networking Systemizes Networking activities Seeks out Networking opportunities Understands the ROI of Networking Active, not Passive
Networking its all about building RELATIONSHIPS Who do you know who knows you? Families Business Associations Friends & Neighbors Social / Community Associations Religious Organizations Do any of these people have floors?
How did I get to meet you today? By Power Networking!!! One person referred me to another who referred me to another who referred me to another who invited me to talk to you today! It began at a Chamber of Commerce meeting
I was invited to meet you and speak at this event by POWER Networking! Gary Taylor at Chamber of Commerce Steve Smith John Geurkink Jeff Cross You!!!
POWER NETWORKING WORKS!!!
SoWhat is NETWORKING? Merriam Webster: The exchange of information or services among individuals, groups or institutions; specifically the cultivation of productive relationships for employment or business
2 critical words : specifically the cultivation of productive relationships Productive You have to determine whether the person you meet has the potential to become a prospect Cultivation You have to take action Farmer Cultivates field Plants seeds Nourish with Fertilizers, Weed killers, & Pesticides as appropriate Harvests No Harvest without Cultivation!!!
The Path of Cultivation M E F M = MEET E = ENGAGE F = FOLLOW-UP
M = MEET There are at least 3 opportunities to meet prospects: At a Networking Event At a Networking Organization In a Community, Social, or non-business situation They are all different and a Power Networker is always prepared for each of these situations.
At a Networking Event Conversational Informal Greeting Conference / Meeting of Businesspeople Chamber Business After Hours Business Expo So, what do you do for a living? Lets PLAY
At Networking Organizations Leads Club Le Tip BNI Independent Networking Organizations What you do for a living is part of the format SCRIPT IT 30 Seconds of Fame Scripted Story - Benefit Heavy 10 Minutes of Fame Scripted Intro (background) What I do & Who I do it for Benefit of what I do Success Story - Benefit Heavy If you do this to the same group often tell a different success story each time!!!
Social Situation / Non- Business Function You are there for some other purpose so DO NOT pass out business cards or brochures (unless they ask). Patience But you might discover if they are prospect If the conversation turns the right way So, what do you do for a living? So, what do you do for a living?
The Path of Cultivation M E F E = ENGAGE
MEF E = Engage Make them curious and interested in what you do and Whats In It for Them! Make them ask you How do you do that. Then you can tell them a story about success, benefits, value, and/or quality.
The Path of Cultivation M E F F = Follow Up
F = Follow UP forever with some or all of the following: I enjoyed meeting you! Newsletter Reminders Special Promotion (just for my friends) Tips News / Special Reports / White Papers Pre-holiday / pre-busy season promotions New technology news Emails Telephone calls Personal visits Whatever is appropriate for your prospects
Systemized Follow Up Process Different strokes for different folks? A / B / C Prospects? How often to follow up? What to follow up with? How long to you continue to follow-up?
My call back form Week of _______ Name Company Phone# Subject Next call Date Last call / results
But POWER Networking is only part of the story The rest of the story is: An integrated, planned, marketing system: Paid media What you hear today Quality Fulfillment Customer Service Referral strategy And constant, consistent Networking Whats the most important?
Its All Important!!! Quality Work Paid Web Site / SEO Advertising Referral Networking System Reminders Social Media BRANDING Pricing / Value Customer Strategy Retention System Customer Newsletters Service Scheduling
POWER Networking is SIMPLE! Just remember M E F Meet Engage & Follow-up forever!
Power Networking is a critical ACTION to building a GREAT BUSINESS! Building a more profitable, more sustainable, more enjoyable business takes A Great Foundation Great Marketing Great Administration
Thank you! I hope I have helped you on the path towards becoming a POWER NETWORKER and building a: More Profitable More Sustainable More Enjoyable GREAT BUSINESS!

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Power networking

  • 2. The Marketing Wheel Quality Work Paid Web Site / SEO Advertising Referral Networking System Reminders Social Media BRANDING Pricing / Value Customer Strategy Retention System Customer Newsletters Service Scheduling
  • 3. Power Networking is a critical Low Cost ACTION towards building a GREAT BUSINESS!
  • 4. Whats a POWER NETWORKER? Consistently attracts prospects and clients from people met through Networking Systemizes Networking activities Seeks out Networking opportunities Understands the ROI of Networking Active, not Passive
  • 5. Networking its all about building RELATIONSHIPS Who do you know who knows you? Families Business Associations Friends & Neighbors Social / Community Associations Religious Organizations Do any of these people have floors?
  • 6. How did I get to meet you today? By Power Networking!!! One person referred me to another who referred me to another who referred me to another who invited me to talk to you today! It began at a Chamber of Commerce meeting
  • 7. I was invited to meet you and speak at this event by POWER Networking! Gary Taylor at Chamber of Commerce Steve Smith John Geurkink Jeff Cross You!!!
  • 9. SoWhat is NETWORKING? Merriam Webster: The exchange of information or services among individuals, groups or institutions; specifically the cultivation of productive relationships for employment or business
  • 10. 2 critical words : specifically the cultivation of productive relationships Productive You have to determine whether the person you meet has the potential to become a prospect Cultivation You have to take action Farmer Cultivates field Plants seeds Nourish with Fertilizers, Weed killers, & Pesticides as appropriate Harvests No Harvest without Cultivation!!!
  • 11. The Path of Cultivation M E F M = MEET E = ENGAGE F = FOLLOW-UP
  • 12. M = MEET There are at least 3 opportunities to meet prospects: At a Networking Event At a Networking Organization In a Community, Social, or non-business situation They are all different and a Power Networker is always prepared for each of these situations.
  • 13. At a Networking Event Conversational Informal Greeting Conference / Meeting of Businesspeople Chamber Business After Hours Business Expo So, what do you do for a living? Lets PLAY
  • 14. At Networking Organizations Leads Club Le Tip BNI Independent Networking Organizations What you do for a living is part of the format SCRIPT IT 30 Seconds of Fame Scripted Story - Benefit Heavy 10 Minutes of Fame Scripted Intro (background) What I do & Who I do it for Benefit of what I do Success Story - Benefit Heavy If you do this to the same group often tell a different success story each time!!!
  • 15. Social Situation / Non- Business Function You are there for some other purpose so DO NOT pass out business cards or brochures (unless they ask). Patience But you might discover if they are prospect If the conversation turns the right way So, what do you do for a living? So, what do you do for a living?
  • 16. The Path of Cultivation M E F E = ENGAGE
  • 17. MEF E = Engage Make them curious and interested in what you do and Whats In It for Them! Make them ask you How do you do that. Then you can tell them a story about success, benefits, value, and/or quality.
  • 18. The Path of Cultivation M E F F = Follow Up
  • 19. F = Follow UP forever with some or all of the following: I enjoyed meeting you! Newsletter Reminders Special Promotion (just for my friends) Tips News / Special Reports / White Papers Pre-holiday / pre-busy season promotions New technology news Emails Telephone calls Personal visits Whatever is appropriate for your prospects
  • 20. Systemized Follow Up Process Different strokes for different folks? A / B / C Prospects? How often to follow up? What to follow up with? How long to you continue to follow-up?
  • 21. My call back form Week of _______ Name Company Phone# Subject Next call Date Last call / results
  • 22. But POWER Networking is only part of the story The rest of the story is: An integrated, planned, marketing system: Paid media What you hear today Quality Fulfillment Customer Service Referral strategy And constant, consistent Networking Whats the most important?
  • 23. Its All Important!!! Quality Work Paid Web Site / SEO Advertising Referral Networking System Reminders Social Media BRANDING Pricing / Value Customer Strategy Retention System Customer Newsletters Service Scheduling
  • 24. POWER Networking is SIMPLE! Just remember M E F Meet Engage & Follow-up forever!
  • 25. Power Networking is a critical ACTION to building a GREAT BUSINESS! Building a more profitable, more sustainable, more enjoyable business takes A Great Foundation Great Marketing Great Administration
  • 26. Thank you! I hope I have helped you on the path towards becoming a POWER NETWORKER and building a: More Profitable More Sustainable More Enjoyable GREAT BUSINESS!