Power of Design
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This document contains a presentation by Scott Fisk on the power of design. It discusses what design is, why good design matters, elements of good design like usability and branding. It covers human-centered design and design basics like grids, typography, color and inspiration. Examples are given of both good and bad design. The presentation emphasizes that good design solves problems through testing and analysis to meet user needs.
![Typography (from the Greek words 凌
(typos) = form and 粒留流 (graphe) =
writing) is the art and technique of
arranging type in order to make language
visible. The arrangement of type involves
the selection of typefaces, point size, line
length, leading (line spacing), adjusting the
spaces between groups of letters (tracking)
and adjusting the space between pairs of
letters (kerning[2]).
Typography (from the Greek words 凌
(typos) = form and 粒留流 (graphe) =
writing) is the art and technique of
arranging type in order to make language
visible. The arrangement of type involves
the selection of typefaces, point size, line
length, leading (line spacing), adjusting the
spaces between groups of letters (tracking)
and adjusting the space between pairs of
letters (kerning[2]).
LINE HEIGHT?](https://image.slidesharecdn.com/powerofdesign-150309152601-conversion-gate01/85/Power-of-Design-38-320.jpg)
Power of Design
- 1. Scott Fisk Professor of Graphic Design Samford University AIGA Birmingham Birmingham.aiga.org The power of DESIGN http://atlanta.wordcamp.org/2015/ @scottfisk
- 2. Topics: 1. What is design? 2. Why good design matters. 2. What is good design? 3. Human centered design. 4. Design Basics. 5. Get inspired! The power of DESIGN
- 3. What is design? The power of DESIGN
- 4. What is design? Design is thinking made visual Saul Bass 1920-1966 The power of DESIGN
- 5. What is design? Visual problem solving The power of DESIGN
- 7. WHY design matters 1st Impression Counts Brand Manifestation Credibility User Trust Sticky Factor Return Rate More Sales and more importantly. The power of DESIGN
- 10. POPULAR BRANDS Copyright 息 2014 Interbrand. All Rights Reserved.
- 11. IMPRINTED INTO OUR MEMORY emotional RESPONSE
- 12. GOOD DESIGN
- 15. HUMAN CENTERED
- 16. In broad terms, user-足centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. Source: Wikipedia http://en.wikipedia.org/wiki/User-足centered_design HUMAN CENTERED
- 17. Gotten lost due to poor signage Failed to figure out direction Failed to figure out how to use a tv remote Burned yourself when you thought cold water was going to come out of the fosset HAVE YOU EVER?
- 21. what does good DESIGN 禽或?
- 22. SOLVES PROBLEMS
- 24. DESIGN BASICS
- 25. GRIDS
- 26. GRIDS
- 29. NEGATIVE SPACE
- 30. BRAINSTORMING No wrong answers The obvious answers normally come first Write down or sketch ideas Share ideas with others Do not be in a hurry Be inspired
- 31. 鴛鰻皆永鴛檎粥意鴛或鰻
- 35. calm
- 38. Typography (from the Greek words 凌 (typos) = form and 粒留流 (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). Typography (from the Greek words 凌 (typos) = form and 粒留流 (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). LINE HEIGHT?
- 42. CHOOSING A COLOR
- 44. COLOR When branding how many colors should you use?
- 45. CUSTOM Themes Benefits
- 50. HOW CAN you prove the success of a design?