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Power Of P90X®

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Mia Kostic
Mia Kostic

Fitness Professsionals, as one of the first to earn P90X® Certification and to publicly implement the program, I have the skills to work with you directly to help you harness the Power of P90X® for your business. Contact me for more information or to set an appointment: BeachbodyCoach.com or kosFXfitness.com

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The Power of ® ®
The P90X® Story • Following the success of Power 90®, fitness expert and trainer Tony Horton partnered with Beachbody® to develop the most extreme home fitness program ever created — P90X • Development of P90X: − Two years − Collaborative effort: • Tony Horton • Beachbody • Numerous fitness experts • Sports scientists • Nutritionists • P90X launched in 2005 ®
Tony Horton • “Master motivator,” inspiring millions of people • Has helped people turn their lives around with the perfect mix of encouragement, humor, discipline, and fun • 20+ years’ experience • Trains professional athletes, sports teams, movie stars, recording artists, and everyday people • Expertise in yoga, weight training, aerobic training, boxing, kickboxing, post-rehabilitation training, advanced stretching, circuit, cross training, and interval training ®
Key Facts • #1-selling extreme fitness program in the world • Nearly 4 million units sold to date • Media/Exposure: − Average $40M+ in TV media per year Ray Allen Erin Andrews Ashton Kutcher Pink − ESPN Radio − Ongoing PR coverage in national outlets: over 35M impressions 2010–2011 − Organic professional athlete Brian Wilson Sheryl Crow Emmitt Smith Kelly Slater and celebrity endorsements − 50%+ brand awareness ® *Source: IMS Indexed Media Ranking All trademarks, products, and service names are the property of their respective owners.
Key Facts • Highly engaged and loyal consumer base: − 500K+ Facebook® fans − 10K+ user-generated YouTube® videos − 93% of users “have already” or are “very likely” to recommend P90X® ® All trademarks, products, and service names are the property of their respective owners.
Powerful Brand Equity Among people who have tried P90X: • 91% agree it can TRANSFORM YOUR HEALTH • 90% agree it can CHANGE YOUR LIFE • 93% agree it’s a COMPREHENSIVE program • 89% agree it’s proven to DELIVER RESULTS • 83% agree it gets you RIPPED • 89% agree it’s a PREMIUM QUALITY BRAND • 80% agree it’s FUN to do ®
Powerful Brand Equity Among people who have tried P90X: • 92% agree it’s HARD-CORE • 91% agree it’s EXTREME • 86% agree it’s INNOVATIVE • 94% agree it’s REAL • 93% agree it’s CREDIBLE • 85% agree it’s CUTTING-EDGE • 88% agree it’s INSPIRING • 88% agree it’s HONEST ®
Brand Personality P90X® is: P90X® is not: • Honest • Gimmicky • Direct • Flowery • Passionate • Confrontational • Motivating • In your face • Encouraging • Cage rattling • Assured (with conviction) • Arrogant • Fun • Disparaging or belittling ®
What Has Made P90X® So Successful? • It works. • The variety of the workouts keeps people engaged so they stick with the program. • It’s a comprehensive 90-day program that includes a custom nutrition plan. • It’s fun—once you get past the soreness! • P90X graduates are our most powerful sales tool. ®
P90X® As Pop Culture TV: • Up All Night • The Game • Survivor • Dancing with the Stars • The Jay Leno Show — Jonah Hill interview • The Ellen DeGeneres Show • Numerous sports broadcasts ®
P90X® As Pop Culture Tony Horton appearances: • Good Morning America • The Today Show • LIVE! with Kelly • The Doctors TV Show • The Dr. Oz Show • CNBC: How I Made My Millions • Fox and Friends • The Talk • KTLA ®
P90X® As Pop Culture Print coverage: • The Wall Street Journal • The New York Times • The Washington Post • The Los Angeles Times • Fitness • Men’s Health • Women’s Health • Outside • Maxim • Esquire • Details • Self ®
The Power of ® ®

More Related Content

Power Of P90X®

  • 1. The Power of ® ®
  • 2. The P90X® Story • Following the success of Power 90®, fitness expert and trainer Tony Horton partnered with Beachbody® to develop the most extreme home fitness program ever created — P90X • Development of P90X: − Two years − Collaborative effort: • Tony Horton • Beachbody • Numerous fitness experts • Sports scientists • Nutritionists • P90X launched in 2005 ®
  • 3. Tony Horton • “Master motivator,” inspiring millions of people • Has helped people turn their lives around with the perfect mix of encouragement, humor, discipline, and fun • 20+ years’ experience • Trains professional athletes, sports teams, movie stars, recording artists, and everyday people • Expertise in yoga, weight training, aerobic training, boxing, kickboxing, post-rehabilitation training, advanced stretching, circuit, cross training, and interval training ®
  • 4. Key Facts • #1-selling extreme fitness program in the world • Nearly 4 million units sold to date • Media/Exposure: − Average $40M+ in TV media per year Ray Allen Erin Andrews Ashton Kutcher Pink − ESPN Radio − Ongoing PR coverage in national outlets: over 35M impressions 2010–2011 − Organic professional athlete Brian Wilson Sheryl Crow Emmitt Smith Kelly Slater and celebrity endorsements − 50%+ brand awareness ® *Source: IMS Indexed Media Ranking All trademarks, products, and service names are the property of their respective owners.
  • 5. Key Facts • Highly engaged and loyal consumer base: − 500K+ Facebook® fans − 10K+ user-generated YouTube® videos − 93% of users “have already” or are “very likely” to recommend P90X® ® All trademarks, products, and service names are the property of their respective owners.
  • 6. Powerful Brand Equity Among people who have tried P90X: • 91% agree it can TRANSFORM YOUR HEALTH • 90% agree it can CHANGE YOUR LIFE • 93% agree it’s a COMPREHENSIVE program • 89% agree it’s proven to DELIVER RESULTS • 83% agree it gets you RIPPED • 89% agree it’s a PREMIUM QUALITY BRAND • 80% agree it’s FUN to do ®
  • 7. Powerful Brand Equity Among people who have tried P90X: • 92% agree it’s HARD-CORE • 91% agree it’s EXTREME • 86% agree it’s INNOVATIVE • 94% agree it’s REAL • 93% agree it’s CREDIBLE • 85% agree it’s CUTTING-EDGE • 88% agree it’s INSPIRING • 88% agree it’s HONEST ®
  • 8. Brand Personality P90X® is: P90X® is not: • Honest • Gimmicky • Direct • Flowery • Passionate • Confrontational • Motivating • In your face • Encouraging • Cage rattling • Assured (with conviction) • Arrogant • Fun • Disparaging or belittling ®
  • 9. What Has Made P90X® So Successful? • It works. • The variety of the workouts keeps people engaged so they stick with the program. • It’s a comprehensive 90-day program that includes a custom nutrition plan. • It’s fun—once you get past the soreness! • P90X graduates are our most powerful sales tool. ®
  • 10. P90X® As Pop Culture TV: • Up All Night • The Game • Survivor • Dancing with the Stars • The Jay Leno Show — Jonah Hill interview • The Ellen DeGeneres Show • Numerous sports broadcasts ®
  • 11. P90X® As Pop Culture Tony Horton appearances: • Good Morning America • The Today Show • LIVE! with Kelly • The Doctors TV Show • The Dr. Oz Show • CNBC: How I Made My Millions • Fox and Friends • The Talk • KTLA ®
  • 12. P90X® As Pop Culture Print coverage: • The Wall Street Journal • The New York Times • The Washington Post • The Los Angeles Times • Fitness • Men’s Health • Women’s Health • Outside • Maxim • Esquire • Details • Self ®
  • 13. The Power of ® ®