Silicon Valley NACE 2013 - The Power of Perception by Jason Spencer
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The document discusses various concepts around perception and marketing. It discusses how price doesn't always matter and highlights 5 ways to create more value for customers through measuring, leading, teaching, inspiring, and active listening. It also discusses the power of words like "imagine", "you", and "because" to influence customers and the importance of addressing emotional wants to appeal to people's emotions rather than just logic. The document advocates under-promising and over-delivering to customers.
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Key Insights from the Document
Hybrid Work is Here to Stay :
Employees expect flexibility (e.g., hybrid or remote work).
Younger employees may prefer more office time, while parents value remote flexibility.
Outcome-based performance is replacing "hustle culture" (presence-focused work).
AI Adoption & Digital Infrastructure :
AI is reshaping business strategies and workflows.
Investment in AI must be balanced with digital inclusion (access to fast internet, upskilling).
Smaller teams can compete with large players (e.g., DeepSeeks $6M AI breakthrough).
Talent Mobility & Global Talent Markets :
Global labor shortages are pushing companies toward international hiring and digital nomad policies.
Estonia, Saudi Arabia, and Jordan are emerging as progressive locations for flexible work visas.
Workplace Culture Wars & Geopolitical Tensions :
Cultural polarization and geopolitical issues (e.g., Ukraine war, Gaza-Israel conflict) are increasingly affecting workplace dynamics.
Building inclusive, adaptable cultures is critical in a distributed workforce.
Wellbeing & Employee Expectations :
Flexibility and wellbeing are now top employee expectations.
64% of companies view wellbeing as key to talent retention, surpassing wage increases.
The Rise of the Human+Machine Workplace :
Generative AI and Agentic AI will become central to productivity.
Intentional digital habits and AI literacy will be essential skills.
Globalization of Values and Purpose-Driven Work :
Workers seek alignment with personal values, purpose, and transparency.
Startups offering meaningful impact and mission-driven roles have an edge in attracting top talent.
Top Trends Shaping the Future of Work
Flexible Work Models
Hybrid and remote work dominate; location independence grows
Offer flexible schedules and remote-friendly infrastructure
AI-Augmented Workflows
AI tools enhance productivity but require new skill sets
Invest in AI training, ethical use frameworks, and integration into core workflows
Digital Nomadism
Countries like Estonia offer digital nomad visas
Consider global hiring pools and cross-border team structures
Outcome-Based Performance
Measuring results over hours worked
Shift KPIs and OKRs to focus on deliverables, not activity
Cultural Inclusivity
Diverse and inclusive cultures drive engagement
Build DEI initiatives that reflect local and global perspectives
Distributed Team Collaboration
Remote-first collaboration tools are essential
Use asynchronous communication and invest in virtual onboarding
Wellness-Centric Benefits
Mental health and flexibility are non-negotiables
Offer wellness programs, mental health days, and flexible PTO
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Silicon Valley NACE 2013 - The Power of Perception by Jason Spencer
- 1. THE POWER OF PERCEPTION The Power of Perception by Jason Spencer 1
- 2. The Power of Perception by Jason Spencer 2
- 3. The Power of Perception in a nutshell Why Price Doesnt Matter & When It Does Matter 5 Ways To Create More Value 3 Hypnotic Words That Influence The Subconscious Mind Emotional Wants and Why They Matter The Single Most Powerful Word For Your Business Killing The Curve Under Promise, Over Deliver The Power of Perception by Jason Spencer 3
- 4. Only 2-3 people in this room are going to listen to me, then go out and execute, because what I talk about, which is mostly one-to-one marketing, is ridiculously hard. Gary Vaynerchuk Author, The Thank You Economy The Power of Perception by Jason Spencer 4
- 5. Why Price Doesnt Matter They All Do The Same Thing, Right? Three-Day Rental in Vegas Economy Car, Kia Rio vs $64.88 $120.12 The Power of Perception by Jason Spencer 5
- 6. When Price Does Matter Pay More To Get More Best Deal = Shopping Best Quality = Whats Important vs $64.88 $120.12 The Power of Perception by Jason Spencer 6
- 7. 5 Ways to Create More Value Measure Lead Teach Inspire Active Listening The Power of Perception by Jason Spencer 7
- 8. Jason is professional, courteous, thoughtful and friendly - everything a wedding DJ should be. Heres A Real Review From a Real Non-Client - Active Listening The Power of Perception by Jason Spencer 8
- 9. He also did not make any assumptions about the big day, like he never said Well youll have your cake cutting music blah blah blah. Were having pies and cupcakes - not cake. Heres A Real Review From a Real Non-Client - Active Listening The Power of Perception by Jason Spencer 9
- 10. I appreciate that he listened to me first and made suggestions later. Heres A Real Review From a Real Non-Client - Active Listening The Power of Perception by Jason Spencer 10
- 11. 3 Hypnotic Words IMAGINE YOU BECAUSE The Power of Perception by Jason Spencer 11
- 12. Combine to Visualize The Benefits Three Key Phrases: Imagine What This Means To You... That Is Important For You To Know Because... You Will Love This, Because It Will Help You... The Power of Perception by Jason Spencer 12
- 13. Establishing Trust & Authority Understand that customers often know nothing about you or your service. The Power of Perception by Jason Spencer 13
- 14. Establishing Trust & Authority You can trust us to do the job well for you. Increased Trust by 33% The Power of Perception by Jason Spencer 14
- 15. Establishing Trust & Authority TRUST TRIGGER WORDS TRUST CARING COMPETENCY QUALITY WORK The Power of Perception by Jason Spencer 15
- 16. Just 5% of Decisions Are Based on Logic Source: Gerald Zaltman, Harvard People Buy on Emotions Market to the whole customer The Power of Perception by Jason Spencer 16
- 17. Apples Holiday 2012 Commercial Ill Be Home For Christmas The Power of Perception by Jason Spencer 17
- 18. Address Emotional Wants People Dont Buy What Products Are (TOOL) People Buy What That Product Will Do (SERVICE) What YOU do = TALENT Whats Your Why ? The Power of Perception by Jason Spencer 18
- 19. Rosaura Sandoval Photography Why Matters to Your Clients Sell the why. Thats what they are buying. The Power of Perception by Jason Spencer 19
- 20. The Single Most Powerful Word In Your Business Is... NO! Unsuccessful entrepreneurs say YES ten times more than they say NO. Successful entrepreneurs say NO ten times more than they say YES. The Power of Perception by Jason Spencer 20
- 21. The customer is NOT always right, however... The RIGHT customer IS always right! Mike Michalowicz Author, The Pumpkin Plan The Power of Perception by Jason Spencer 21
- 22. This Does NOT Represent Customer Demand Source: The Pumpkin Plan It represents the demand based on the supply. Its not what people want; its what their best option is among the things that are available. Killing The Curve What It Really Represents The Power of Perception by Jason Spencer 22
- 23. INNOVATION Kills The Curve The Power of Perception by Jason Spencer 23
- 24. Think different. The Power of Perception by Jason Spencer 24
- 25. UPOD Under-Promise, Over-Deliver The Power of Perception by Jason Spencer 25
- 26. Surprising someone with a small gift is one of the best ways to create a lasting bond and a reciprocal relationship. Norbert Schwarz Psychologist The Power of Perception by Jason Spencer 26
- 27. Do Not Go Gentle Into That Good Night Dylan Thomas The Power of Perception by Jason Spencer 27
- 28. How To Reach JASON SPENCER And See Some Notes... Facebook.com/TheBarkingPig BarkingPig.Tumblr.com jason@spencerweddings.com The Power of Perception by Jason Spencer 28