Power of Social Media
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Social media is a more effective and lower-cost alternative to traditional advertising that allows businesses to directly engage with and form conversations with clients. It helps businesses connect on a human level by discussing things other than products and services and focusing on engagement over direct sales. As businesses shift their focus to social media, it is important to have a unified corporate brand and presence across different social media channels to make information easily accessible to clients.
Power of Social Media
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- 3. Traditional advertising is losing pace and popularity Millions spent could be better utilised and channelled into social media usage which is lower in cost but more effective As it attains measurable results that go a longer way because of the outreach and engagement of clients
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- 5. The most popular brands currently found on social media leverages on the word-of-mouth strategy; hence, they tend to post less about their products and services. Instead, they discuss the things that help the clients know the people and personality of the company. The ultimate goal may be to sell but on social media, but there must first be engagement with the crowd.
- 6. As we embark on the route to consolidate and showcase a single corporate brand, we need to unify our voices such that our presence can be felt stronger through these various channels. It is important that any business partner or client of Tata Chemicals is able to access information regarding all of our locations easily from any channel he or she subscribes to. Do not be worried that the corporate identity of each company will be eroded, in fact, these social media outlets will be able to uphold and instill even more geographical flavor and personality through the contributions of each and every one of us regardless of locations.
- 7. As Tata Chemicals shift its focus into services and emphasizes on developing the Living and Farming essentials It is important for us to establish effective and accessible mode of communications with our clients Households, farmers, customers It also serves as a platform for them to raise any questions or doubts they have regarding our services and products
- 8. Consolidate the overall Tata Chemicals Groups Global Web Presence Strategize by using current social media tools to achieve objectives Enhance the level of usability, interactivity, uniformity and corporate identity
- 9. Tata Chemicals currently has 8,236 fans on Facebook and 100 followers on Twitter. The figure may say something, but the relations that we have forged with the online community speak louder. The responses for our online activities, quizzes, events, and polls have been overwhelming and often we feel like going online is the best decision we have made. Now, we need you to think so too.