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Rob Racz
Rob Racz

The document provides an introduction to the services offered by a real estate agency called Windermere. It discusses marketing homes for sale, including pricing strategies, maximizing online and print advertising, and staging homes. It also outlines the agency's commitment to the community through charitable initiatives and customer service philosophy.

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Introduction for Sellers Thank you for contacting us regarding the marketing of your home. This presentation is our introduction to you and just some of the services we offer you as your Listing Agent. Just hit the Enter Key on your computer to advance each slide. This way you can view our presentation at your own pace.
Welcome Home Know that your happiness is our only goal. There are few things in life more important than your home. We understand that a home is about making memories and a place where dreams come true. Its about family, friends and experiences you cherish. A home is where life takes place. Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.
Windermere Community Service Day Dedicated to the Community One day each year, since 1984 All Windermere associates take off a day give back to the communities in which we live and work Hands-on assistance to organizations in our community
Happy Customers When a transaction closes, a survey card is mailed out to each of our clients for their honest feedback. This is our Report Card . This way we can be sure that were giving all our clients 110% and exceeding their expectations. We are proud to say most of our clients come from past clients and referrals.
Experience Full time Realtor Professionals with 23+ years of experience servicing Everett, Lake Stevens, Marysville and all of Snohomish County, King and Skagit Counties Realtor Members Rob is a Managing Broker, CRS, GRI, member of the Snohomish County Association of Realtors Professional Standards Committee, and is a past Realtor Association Communication Director Sandy holds GRI, ABR (Accredited Buyers Representative) designations and is a past Washington State Realtor Association Director Professional Profile Rob & Sandy Racz
Welcome to Windermere Offices are locally owned and neighborhood oriented Experienced agents and multi-faceted marketing programs for every market segment Cutting-edge Web site and agent technology tools Real estate industry leading Web site windermere.com Community commitment through the Windermere Foundation
Your rights in this Partnership You have the right to: Expect prompt and caring service. All of the correct information, immediately. Find exactly what you want quickly and easily. Expect us to know everything about the home, the neighborhood and your dreams. Expect us to guide you through every step of the process. The ultimate real estate experience. We fully expect to honor your rights and because of that, our journey will be mutually rewarding.
Our Extended Family Windermere at a glance Established 1972 Number of offices 350 Number of agents 7,500 Gross transactions $21 billion For more than three decades, weve been providing memorable experiences for our clients in a way thats uniquely Windermere.
Our Extended Family Our commitment to building vibrant communities has helped our company grow from one office to more than 350 offices, with 7,500 sales associates in ten states. We really appreciate the chance to get to know you, our clients, in neighborhoods across the West.
Windermere Foundation Helping Homeless Families Created in 1989 Supports programs that help homeless and low-income families Every time we complete a real estate transaction, we make a donation to the Foundation
Windermere Community Service Day Dedicated to the Community One day each year, since 1984 All Windermere associates take off a day give back to the communities in which we live and work Hands-on assistance to organizations in our community
Coordinating the Closing
How we Help You Sell Your Home Our responsibilities: Explain basic real estate principles Research your homes value Market your property Negotiate the purchase Help close the transaction
Sources buyers use in their home search Finding Buyers for Your Home
Where buyer found home they eventually purchased Finding Buyers for Your Home
Marketing Your Property My customized marketing approach includes: Preparing your home for sale Maximizing advertising and marketing opportunities both online and in print Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers
Put Your Home on Our Home Page Attract Buyers on Windermere.com Our Photo Gallery feature lets buyers take a virtual tour The myWindermere feature sends buyers an e-mail if your home is a match Open House search lets buyers know when your house will be held open.
Attracting Buyers with Online Advertising We will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com. Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.
Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process. Positioning Your Home on the Market
Recognizing Key Market Factors We do not control: Location Competition Market Conditions We can control: Condition of the house Terms Price
The 80/20 Rule There are two major factors in selling your home:
Pricing Your Property Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
Pricing Your Property Pricing strategy depends on market conditions Best exposure during the first 3 to 5 weeks Well-priced homes sell quickly The longer a home is on the market, the lower the selling price The right price attracts qualified buyers Overpricing a property loses buyers that are looking and are ready to purchase at the right price
Increase Marketability Showing Your Property Strategies to target the most interested buyers: Real estate agent previews Windermere.com Open House search Controlled access to your property Create a welcoming Open House experience
Buyers Go Beyond Search on Windermere.com
Windermere.com Buyers enjoy features such as: Photo Gallery Interactive map search myWindermere RSS Feeds Open House search Our Website Attracts Buyers
Windermeres Exclusive Photo Gallery Photo Gallery is a multi- media presentation tool that we can use to highlight your propertys best features. Take a virtual tour of the home anytime online. Include unlimited high quality photos featuring exterior and interior shots. PDF, Flash and video files can also be attached to the Photo Gallery

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  • 1. Introduction for Sellers Thank you for contacting us regarding the marketing of your home. This presentation is our introduction to you and just some of the services we offer you as your Listing Agent. Just hit the Enter Key on your computer to advance each slide. This way you can view our presentation at your own pace.
  • 2. Welcome Home Know that your happiness is our only goal. There are few things in life more important than your home. We understand that a home is about making memories and a place where dreams come true. Its about family, friends and experiences you cherish. A home is where life takes place. Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.
  • 3. Windermere Community Service Day Dedicated to the Community One day each year, since 1984 All Windermere associates take off a day give back to the communities in which we live and work Hands-on assistance to organizations in our community
  • 4. Happy Customers When a transaction closes, a survey card is mailed out to each of our clients for their honest feedback. This is our Report Card . This way we can be sure that were giving all our clients 110% and exceeding their expectations. We are proud to say most of our clients come from past clients and referrals.
  • 5. Experience Full time Realtor Professionals with 23+ years of experience servicing Everett, Lake Stevens, Marysville and all of Snohomish County, King and Skagit Counties Realtor Members Rob is a Managing Broker, CRS, GRI, member of the Snohomish County Association of Realtors Professional Standards Committee, and is a past Realtor Association Communication Director Sandy holds GRI, ABR (Accredited Buyers Representative) designations and is a past Washington State Realtor Association Director Professional Profile Rob & Sandy Racz
  • 6. Welcome to Windermere Offices are locally owned and neighborhood oriented Experienced agents and multi-faceted marketing programs for every market segment Cutting-edge Web site and agent technology tools Real estate industry leading Web site windermere.com Community commitment through the Windermere Foundation
  • 7. Your rights in this Partnership You have the right to: Expect prompt and caring service. All of the correct information, immediately. Find exactly what you want quickly and easily. Expect us to know everything about the home, the neighborhood and your dreams. Expect us to guide you through every step of the process. The ultimate real estate experience. We fully expect to honor your rights and because of that, our journey will be mutually rewarding.
  • 8. Our Extended Family Windermere at a glance Established 1972 Number of offices 350 Number of agents 7,500 Gross transactions $21 billion For more than three decades, weve been providing memorable experiences for our clients in a way thats uniquely Windermere.
  • 9. Our Extended Family Our commitment to building vibrant communities has helped our company grow from one office to more than 350 offices, with 7,500 sales associates in ten states. We really appreciate the chance to get to know you, our clients, in neighborhoods across the West.
  • 10. Windermere Foundation Helping Homeless Families Created in 1989 Supports programs that help homeless and low-income families Every time we complete a real estate transaction, we make a donation to the Foundation
  • 11. Windermere Community Service Day Dedicated to the Community One day each year, since 1984 All Windermere associates take off a day give back to the communities in which we live and work Hands-on assistance to organizations in our community
  • 12. Coordinating the Closing
  • 13. How we Help You Sell Your Home Our responsibilities: Explain basic real estate principles Research your homes value Market your property Negotiate the purchase Help close the transaction
  • 14. Sources buyers use in their home search Finding Buyers for Your Home
  • 15. Where buyer found home they eventually purchased Finding Buyers for Your Home
  • 16. Marketing Your Property My customized marketing approach includes: Preparing your home for sale Maximizing advertising and marketing opportunities both online and in print Your property included on www.windermere.com and the Multiple Listing Service for maximum exposure to potential buyers
  • 17. Put Your Home on Our Home Page Attract Buyers on Windermere.com Our Photo Gallery feature lets buyers take a virtual tour The myWindermere feature sends buyers an e-mail if your home is a match Open House search lets buyers know when your house will be held open.
  • 18. Attracting Buyers with Online Advertising We will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Trulia.com. Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.
  • 19. Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process. Positioning Your Home on the Market
  • 20. Recognizing Key Market Factors We do not control: Location Competition Market Conditions We can control: Condition of the house Terms Price
  • 21. The 80/20 Rule There are two major factors in selling your home:
  • 22. Pricing Your Property Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
  • 23. Pricing Your Property Pricing strategy depends on market conditions Best exposure during the first 3 to 5 weeks Well-priced homes sell quickly The longer a home is on the market, the lower the selling price The right price attracts qualified buyers Overpricing a property loses buyers that are looking and are ready to purchase at the right price
  • 24. Increase Marketability Showing Your Property Strategies to target the most interested buyers: Real estate agent previews Windermere.com Open House search Controlled access to your property Create a welcoming Open House experience
  • 25. Buyers Go Beyond Search on Windermere.com
  • 26. Windermere.com Buyers enjoy features such as: Photo Gallery Interactive map search myWindermere RSS Feeds Open House search Our Website Attracts Buyers
  • 27. Windermeres Exclusive Photo Gallery Photo Gallery is a multi- media presentation tool that we can use to highlight your propertys best features. Take a virtual tour of the home anytime online. Include unlimited high quality photos featuring exterior and interior shots. PDF, Flash and video files can also be attached to the Photo Gallery