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Power point presentation for cfdc's on monday

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Taimour Zaman
Taimour Zaman

This document outlines the objectives and agenda for a meeting to discuss a pilot program called Flourish. The program aims to connect students in Northern Ontario with small businesses to create high-paying jobs. The agenda includes presentations on research findings on challenges facing local businesses and CFDC's (Community Futures Development Corporations), an overview of the Flourish program and case studies, and a roundtable discussion. Research indicates challenges include lack of time, customers, broadband access, skills, and know-how around social media and differentiation. Challenges for CFDC's include high business failure rates and attracting youth. The Flourish program would provide students to help businesses with social media, potentially helping address some of these issues

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Objectives of Our Meeting Pilot program: Create high paying jobs by connecting students (in the region) to small businesses.
Agenda 1. Research findings: What we’ve discovered about the challenges facings businesses and CFDC’s in Northern Ontario 2. What is Flourish 3. Case Studies 4. Assets of the Program and benefits of businesses participating 5. Roundtable discussion 6. Discuss next steps
Our Research Indicates:
Challenges facing businesses in Northern Ontario have a lack of: ✓ Time ✓ New Customers ✓ Broadband Availability ✓ Qualified Talents ✓ How to leverage social media to get more customers ✓ How to stand out and differentiate
Challenges facing CFDC’s is how to: • Reduce failure rates – 9 out of 10 businesses fail within the first 10 years. • Create high paying jobs? • Re-attract youth back into the region? • Leverage limited funding between different communities? • Provide strategic value to local small businesses and help them grow?
Problem we want to solve - Youth Unemployment QuickTimeâ„¢ and a decompressor are needed to see this picture. 6
What does social media have to all with all of this? QuickTimeâ„¢ and a decompressor are needed to see this picture. 7
How are large corporations using social media ?
How is Social Media Helping Businesses Grow? QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture. 9
How Flourish is using social media to create high paying jobs Flourish is a program designed by One Million Acts of Innovation. We help businesses (CFDCs included) access new customers and new markets in a different & and refreshing way. We provide social media savvy students to businesses challenged with time, creating engaging content and having the right digital media strategy.
Why Businesses Should Hire Students from Flourish? QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture.
Case Studies: CFDCs and Regional Innovation Centres 12
Why CFDC supports One Million Acts of Innovation’s Flourish program? QuickTime™ and a H.264 decompressor are needed to see this picture. 13
8 months later - CFDC noticed job creation QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture. 14
Flourish helps regional innovation centre with growth and creates jobs QuickTimeâ„¢ and a mpeg4 decompressor are needed to see this picture. 15
Case Studies: Small Businesses 16
Flourish helps small businesses grow and create jobs QuickTimeâ„¢ and a mpeg4 decompressor are needed to see this picture. 17
Flourish students - remove FEAR QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture.
Case Studies: Students in your region 19
Flourish students get high paying jobs QuickTimeâ„¢ and a mpeg4 decompressor are needed to see this picture. 20
In addition to everything... we have capabilities no one else offers 21
Tourisim/Retail/etc. can access ethnic markets QuickTimeâ„¢ and a decompressor are needed to see this picture.
To see more case studies on how our program is creating real business growth and helping to create high paying jobs, please visit our website at: www.flourishsocialmedia.net
How is this different to existing activities? 24
Small businesses are challenged with: The Flourish Program offers: Time Students who have time How to get more customers Proven model in how to leverage social media to get new customers Access to internet Students working in various regions where they already have access to broadband Creative and innovative thinking students A government funded program to Rising cost of business and how to help businesses leverage digital leverage social media students media by connecting them with social media savvy students How to differentiate
Existing What’s different with Flourish Seminars put by chambers/boards of trade/etc. provide valuable content - but no real economic activity gets created Flourish students work with a business for a period of six months - they set up & optimize social media pages, develop a custom social media marketing strategy and execute it by creating content for social media sites, build contact lists and engage prospects and drive traffic back to client’s business Local schools provide interns to businesses Flourish screens businesses and students and provides a dedicated PM to ensure business objectives have been met. 26
Suggested Pilot Program Year 1: Pilot • Help small businesses get access to new customers/new markets and grow • Help youth in the region get the experience they need to get high paying jobs • We hire/work with local web designers to Year 2: Sustainability & project manage activities. • One Million Acts of Innovation to leverage Growth experienced youth and provide them with opportunities - help them setup their own businesses • Local retailers/ not for profits, etc. will have access to a NEW pool of resources that they 27 don’t have access to now.
How would we deliver the program: 1.Road Tour - to all participating CFDCs/Schools/etc to promote the program 2.Capture businesses/students and local web designers/marketing agencies, etc. 3.Have everyone screened and trained and supported via webinars. 4.Connect local students, businesses and have a local project manager, manage them. 5.Provide ongoing reports and share results 28
Suggested Execution Plan: 1.Start with providing 25 students to committed CFDCs in March 2014. 2.As we grow and gain momentum with CFDCs and businesses, we will add 25 students - every 16 weeks. 3.We will notice business growth first. Over a longer period we will notice contracts & job offers. 1. Here we will promote other government related incentives (digital media tax credit, hire a full time employee tax credit, etc.) 4.We will ask experienced students to consider starting up their own businesses and to market them as a resource to ALL companies EVERYWHERE. 29
Some of our assets include: • Experience: We are a global non profit with experience in helping businesses in various communities, increase their revenues AND create high paying jobs for the youth. We also have experience working with over 17 universities/colleges/trade schools. • We are neutral: We are not sponsored by any university/college/technology platform and e remain neutral. • Can provide a sustainable approach : We work with local social media experts/SEO/Web design consultants and engage them in our program in order to sustain the program once we are gone.
Participating businesses will exprience: • An increase in customers & productivity - by outsourcing their marketing to our social media savvy students. • Limited need for broadband: Students working remotely have access to broadband and hence limit the need for broadband use - in remote areas • Refreshing Ideas: Flourish students are highly creative and engaging • How to leverage social media to grow: train people in how to fish vs. fishing for them. • Increased cash flow: more and more of their marketing will be on social media vs. print, TV or other social media platform.
Questions we have for you:
Do you see anything we need to add in that would make a difference to the results we want to produce?
Let’s assume we’ve completed a small pilot program....
How would this be helpful to you & your organization?
How would this be helpful to businesses in your local area?
How would this be helpful to other stakeholders?
Assume we added something that would make this project REAL EXCITING (something truly different)– what would it be?
Results we are looking for A pilot program that will create high paying jobs for the youth in the region by connecting them to local small businesses 39
1 last thing - we think we will have ‘unexpected’ and side effects from this project. 40
Possible side effects: QuickTimeâ„¢ and a decompressor are needed to see this picture. 41
Promise of the program in your region is a proven framework that will deliver the follwing: 1.Enhance the effectiveness of participating CFDCs 2.Growth for small/local businesses (in terms of customers and brand awareness) 3.Access to ethnic markets 4.Increased employment (contract or full time) in the region 5.A series of ‘un-expected positive events’ 42
If FedNor was sponsoring the outcomes created what would be your requested budget?
What are your suggested next steps?
Some of our sponsors/supporters include:
Thank you for your time! Contact information: Taimour Zaman: Flourish’ Program Executive and CEO of One Million Acts of Innovation. taimour@onemillionactsofinnovation.org (416.629.7924)

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Power point presentation for cfdc's on monday

  • 1. Objectives of Our Meeting Pilot program: Create high paying jobs by connecting students (in the region) to small businesses.
  • 2. Agenda 1. Research findings: What we’ve discovered about the challenges facings businesses and CFDC’s in Northern Ontario 2. What is Flourish 3. Case Studies 4. Assets of the Program and benefits of businesses participating 5. Roundtable discussion 6. Discuss next steps
  • 4. Challenges facing businesses in Northern Ontario have a lack of: ✓ Time ✓ New Customers ✓ Broadband Availability ✓ Qualified Talents ✓ How to leverage social media to get more customers ✓ How to stand out and differentiate
  • 5. Challenges facing CFDC’s is how to: • Reduce failure rates – 9 out of 10 businesses fail within the first 10 years. • Create high paying jobs? • Re-attract youth back into the region? • Leverage limited funding between different communities? • Provide strategic value to local small businesses and help them grow?
  • 6. Problem we want to solve - Youth Unemployment QuickTimeâ„¢ and a decompressor are needed to see this picture. 6
  • 7. What does social media have to all with all of this? QuickTimeâ„¢ and a decompressor are needed to see this picture. 7
  • 8. How are large corporations using social media ?
  • 9. How is Social Media Helping Businesses Grow? QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture. 9
  • 10. How Flourish is using social media to create high paying jobs Flourish is a program designed by One Million Acts of Innovation. We help businesses (CFDCs included) access new customers and new markets in a different & and refreshing way. We provide social media savvy students to businesses challenged with time, creating engaging content and having the right digital media strategy.
  • 11. Why Businesses Should Hire Students from Flourish? QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture.
  • 12. Case Studies: CFDCs and Regional Innovation Centres 12
  • 13. Why CFDC supports One Million Acts of Innovation’s Flourish program? QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture. 13
  • 14. 8 months later - CFDC noticed job creation QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture. 14
  • 15. Flourish helps regional innovation centre with growth and creates jobs QuickTimeâ„¢ and a mpeg4 decompressor are needed to see this picture. 15
  • 17. Flourish helps small businesses grow and create jobs QuickTimeâ„¢ and a mpeg4 decompressor are needed to see this picture. 17
  • 18. Flourish students - remove FEAR QuickTimeâ„¢ and a H.264 decompressor are needed to see this picture.
  • 19. Case Studies: Students in your region 19
  • 20. Flourish students get high paying jobs QuickTimeâ„¢ and a mpeg4 decompressor are needed to see this picture. 20
  • 21. In addition to everything... we have capabilities no one else offers 21
  • 22. Tourisim/Retail/etc. can access ethnic markets QuickTimeâ„¢ and a decompressor are needed to see this picture.
  • 23. To see more case studies on how our program is creating real business growth and helping to create high paying jobs, please visit our website at: www.flourishsocialmedia.net
  • 24. How is this different to existing activities? 24
  • 25. Small businesses are challenged with: The Flourish Program offers: Time Students who have time How to get more customers Proven model in how to leverage social media to get new customers Access to internet Students working in various regions where they already have access to broadband Creative and innovative thinking students A government funded program to Rising cost of business and how to help businesses leverage digital leverage social media students media by connecting them with social media savvy students How to differentiate
  • 26. Existing What’s different with Flourish Seminars put by chambers/boards of trade/etc. provide valuable content - but no real economic activity gets created Flourish students work with a business for a period of six months - they set up & optimize social media pages, develop a custom social media marketing strategy and execute it by creating content for social media sites, build contact lists and engage prospects and drive traffic back to client’s business Local schools provide interns to businesses Flourish screens businesses and students and provides a dedicated PM to ensure business objectives have been met. 26
  • 27. Suggested Pilot Program Year 1: Pilot • Help small businesses get access to new customers/new markets and grow • Help youth in the region get the experience they need to get high paying jobs • We hire/work with local web designers to Year 2: Sustainability & project manage activities. • One Million Acts of Innovation to leverage Growth experienced youth and provide them with opportunities - help them setup their own businesses • Local retailers/ not for profits, etc. will have access to a NEW pool of resources that they 27 don’t have access to now.
  • 28. How would we deliver the program: 1.Road Tour - to all participating CFDCs/Schools/etc to promote the program 2.Capture businesses/students and local web designers/marketing agencies, etc. 3.Have everyone screened and trained and supported via webinars. 4.Connect local students, businesses and have a local project manager, manage them. 5.Provide ongoing reports and share results 28
  • 29. Suggested Execution Plan: 1.Start with providing 25 students to committed CFDCs in March 2014. 2.As we grow and gain momentum with CFDCs and businesses, we will add 25 students - every 16 weeks. 3.We will notice business growth first. Over a longer period we will notice contracts & job offers. 1. Here we will promote other government related incentives (digital media tax credit, hire a full time employee tax credit, etc.) 4.We will ask experienced students to consider starting up their own businesses and to market them as a resource to ALL companies EVERYWHERE. 29
  • 30. Some of our assets include: • Experience: We are a global non profit with experience in helping businesses in various communities, increase their revenues AND create high paying jobs for the youth. We also have experience working with over 17 universities/colleges/trade schools. • We are neutral: We are not sponsored by any university/college/technology platform and e remain neutral. • Can provide a sustainable approach : We work with local social media experts/SEO/Web design consultants and engage them in our program in order to sustain the program once we are gone.
  • 31. Participating businesses will exprience: • An increase in customers & productivity - by outsourcing their marketing to our social media savvy students. • Limited need for broadband: Students working remotely have access to broadband and hence limit the need for broadband use - in remote areas • Refreshing Ideas: Flourish students are highly creative and engaging • How to leverage social media to grow: train people in how to fish vs. fishing for them. • Increased cash flow: more and more of their marketing will be on social media vs. print, TV or other social media platform.
  • 32. Questions we have for you:
  • 33. Do you see anything we need to add in that would make a difference to the results we want to produce?
  • 34. Let’s assume we’ve completed a small pilot program....
  • 35. How would this be helpful to you & your organization?
  • 36. How would this be helpful to businesses in your local area?
  • 37. How would this be helpful to other stakeholders?
  • 38. Assume we added something that would make this project REAL EXCITING (something truly different)– what would it be?
  • 39. Results we are looking for A pilot program that will create high paying jobs for the youth in the region by connecting them to local small businesses 39
  • 40. 1 last thing - we think we will have ‘unexpected’ and side effects from this project. 40
  • 41. Possible side effects: QuickTimeâ„¢ and a decompressor are needed to see this picture. 41
  • 42. Promise of the program in your region is a proven framework that will deliver the follwing: 1.Enhance the effectiveness of participating CFDCs 2.Growth for small/local businesses (in terms of customers and brand awareness) 3.Access to ethnic markets 4.Increased employment (contract or full time) in the region 5.A series of ‘un-expected positive events’ 42
  • 43. If FedNor was sponsoring the outcomes created what would be your requested budget?
  • 44. What are your suggested next steps?
  • 45. Some of our sponsors/supporters include:
  • 46. Thank you for your time! Contact information: Taimour Zaman: Flourish’ Program Executive and CEO of One Million Acts of Innovation. taimour@onemillionactsofinnovation.org (416.629.7924)