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- 1. PowerHouse Rides into Indonesia Mikes Bikes 2015 Lauren Robin, Stephen Kuther, Joe Laidlaw, Haylee Gunderson
- 2. PowerHouse Snapshot SHV $32.97 Retail Sales $34,252,250 Profit after Tax $1,921,656 Funds Available $15,410,967 Net Income $1,921,656 Debt $0
- 5. PEST Analysis Political: republic Economical: 8556.1 billion real GDP, 5.2 gross national savings is 30.2, 166.7 billion in imports
- 6. Social: 281.96 million on mobile phone, 20 million internet users, more people live the bigger islands ages 24-35 years of age. Technical: bigger islands contain majority of technology advantages. There are more then 18,000 islands and not all contain power, motorized vehicles or running water.
- 7. Threats and Opportunities Opportunities Targeting the bigger islands are the best bet, the market is higher, higher population, more disposable income. Once established Some of the smaller islands dont have vehicles, and the only transportation is foot, motorcycle, or bikes.
- 8. Threats Since the country is made up of all islands, there is no one shipping destination. This will up the shipping cost
- 9. Franchising:The Good and the Bad Promoting the Brand Name Opens New Markets and Potential Profit Different Laws and Regulations Language Barrier Lack of Transparency and Corporate Governance Widespread Corruption and Organized Crime
- 10. Issues in Franchising in Indonesia Establishing a Corporate Entity Construction Permit Getting Electricity Registering Property Paying Taxes
- 11. Accounting and Finance Use current assets to fund the endeavor which includes: Shipping Storage Distribution Advertising and PR
- 12. Marketing Mix Our target market is the working class ages 13-30 who are tech- savvy Biggest resource will be Facebook and an online presence. 92.9% of the population is on Facebook. (the world bank 2012) Internet User Growth is up 163% (the world bank 2012) 2nd largest market for mobile ads (redwing Asia 2012) Forecasted to have 145 million internet users by 2015 (inside Indonesia) Only 6% of Indonesians purchase items online. We need intensive distribution
- 13. Pengguna Sosial Media di Indonesia 2011 (Sumber: thomascrampton.com)
- 14. Adi (Adee) Average monthly income is 15,987,019 IDR which converts to about $1,236 Works in business planning Hard working, entrepreneurial spirit, looking for an easy way to get to work, has an online presence Educated and in early 20s Lives in an urban area
- 15. e-Business and Social Media Our internet presence will have a multi-platform campaign.
- 22. Motivation Lead through example Operational plan Backup contingency plan Outlined goals Peer evaluations and regulations Provide a variety of incentives
- 23. Determinants of Success Growth of our market share Increased shareholder value Positive ROI Positive customer feedback Social media: Sediment analysis Quality analysis Quantity analysis KPI
- 24. Works Cited "Indonesia - the Social Media Capital of the World." Indonesia - the Social Media Capital of the World. N.p., n.d. Web. 06 May 2015. Central Intelligence Agency. Central Intelligence Agency, n.d. Web. 06 May 2015. "Indonesia." Home. N.p., n.d. Web. 06 May 2015. Foundations of Business. Print. Cengage Learning. Pride Hughes Kapoor
Editor's Notes
- #13: Avoiding traditional marketing strategies of print ads and television ads. There are only on average 11 local TV stations and 50 global tv stations so we are assuming TV ads will not be as successful. Want to penetrate this market of people between the ages of 13-25 who are the ones creating an emerging market by the use of internet
- #15: urban population: 53% of total population (2014) services: 47.9% (2012 est.)
- #16: 20 million internet users of 2009, TV/ Broadcast is not very high
- #21: For this campaign, we will provide all bikes to get everyone to test it