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Branding  Why is branding important within business?
What is branding? Branding is a: Name  Term Sign, symbol or design Or a combination of all three.
What does branding do for a business? Branding helps people identify one business from another:
McDonalds  Im Loving It
Kentucky Fried Chicken  Finger Lickin Good  So Good
Nike  Just Do It
Mazda  Vorsprung durch Technic
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Strongbow
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Innocent (smoothies)
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Travelodge
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Guinness
To succeed in branding you must understand the needs and wants of your customers and potential customers.

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