Analyzing the effective factors on insurance buying intention based on moments of Truth (MOT)
presented by Dr. Gharahkhani in The 26th National Conference on Insurance and Development (NCOID) with the main theme of Increasing Insurance Penetration Rate: Challenges and Strategies will be held on December 3 and 4, 2019 in two sets of sessions namely academic sessions and general insurance industry sessions, according to PRIAO, IRC.
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Powerpoint mot dr gharahkhani Analyzing the effective factors on insurance buying intention based on moments of Truth (MOT)
10. 悋惠惺悋惡忰惶悽惆悋惠悋愕惠悋愀悋惺悋惠惶忰忰擧惠惆惘
惠惺悋擧悛悋惶惘擧惆悋惆悋惡悽惘惆擧惆悋悽惘.
愆惠惘悋悋愀悋惺悋惠悋慍惘悋惆惘惡悋惘悋悋惺悽惆悋惠惡悋惆惘悋惠
擧惆惡惘惆悋愆惠悋悋惆惡惘悋悽惘惆悽悋惆惡惆惡悋惡惘悋愆惘擧惠
悋惡惡悋惆愕惺擧惆惠悋悽惘惆悋惘悋惘悋惡愆惠惘惠惡惆擧惆.
First Moment of Truth (FMOT)
惆忰惴惆惘慍愕悋慍悋忰悋惠悋悋惠惆慍悋擧悋
悋慍悋惡悋愕惠悋惆擧惆悋擧悛悋悽愆忰悋愆惆悋悽惘.
愆惘擧惠悋惡悋悋愆惘悋惆悋惘惆擧悋悋愕惠悋惆悋惘惆悋惘悋惆惘愕愀忰
惡悋悋忰惴擧惆.
Second Moment of Truth (SMOT)
忰惴愕悋惺惘悋惠悋惡惺悋悋惠悋惆愆惠惘悋悋拆悋愕悽
愕惡惠惡擧惺悋慍惡悽惆悋惠惺惘惆愆惠惘惡惺悋
惠惡愃擧惆愆惘擧惠惡惡悋悋愕惠悋惆悋慍惠惡悋惆擧悋悋悋惠愆悋惘
愆惡擧悋悛悋愆悋悽惠愆惆.惆惘悋惘忰愆惠惘惡擧惠惡愃
惠悖惆擧惆惺悋惠惡惆愆惆悋愕惠.
Third Moment of Truth (TMOT)
惺悋惠擧惡悋惺惓悋悋惠惡悋悋悽惘惆悋惘悋愆惆忰惴惶惘悋惺
悋惆悋惘惆.悋惘慍愆惘擧惠悋惡惡悋悋惆悋悴惆惆惘惡惘愆惆
悋惆擧惠悋惆忰惴悋悴惆惆惡忰惘擧愆惘擧惠惡惆惘惡悋惘惘擧
悋慍忰惶悋惠惡悋惡悋愆惆.惡悋惴惘惠悋愆惆惶惘擧惆擯悋
愆惘惺惡惆惘悋惠悋愀悋惺悋惠惡愆惠惘惆惘惡悋惘忰惶悋惠惆惘惴惘擯惠愆惆
悋惆.悛悋愆惘惺惡惆惘悋惠惠悴惘惡悋惠惆惘惡悋惘忰惶悋惠悽惠惡
Zero Moment of Truth (ZMOT)
10
14. 惆
擧惠
悋惘惠惡悋愀
悋惡惠
悋愀悋
惶惘 惠悴惘惡
擧惆
拆悋愕悽擯
愕惆惆
愆惆 悋惆惘悋擧
愕惠
愆惆 悋惆惘悋擧
愆惘擧惠 愆惘惠
惶惆悽惘惆
悛悋
惡
Zero
Moment of
Truth
First Moment
of Truth
And
Second
Moment of
Truth
Third
Moment of
Truth
惶惘 惆悋愆
擧惆
悋 擧悋悋
惠慍惺
悋惆惘悋擧 惘愕擧
愆惆
H1
H2
H3
H4
H5
H6
H7
H8
H9
H1
0
14