PPC Campaign Settings 2014
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This document provides tips for setting up and optimizing a pay-per-click (PPC) advertising campaign. It discusses account structure and settings, conversion tracking, budgets, and delivery methods. The goal is to help marketers evaluate their PPC campaigns and determine if budgets are being used efficiently.
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PPC Campaign Settings 2014
- 1. PPC Health Check 2014 PPC Campaign Tips & Initial Account Set-up
- 3. Settings
- 5. Conversion Tracking What Are You Tracking? Is It Working?
- 6. Budgets What Delivery Method Are You Using? Is Your Budget Efficient?