The document proposes spring 2011 European tours for Quest Specialty Travel that focus on significant experiences while preserving the company's values and pricing tours reasonably. The tours aim to provide low-cost, educational experiences using local transportation and guides, with meaningful cultural exchanges and consideration for different physical abilities. Focus group data was analyzed and trends considered in developing a proposed Mediterranean Islands Bike Tour of Mallorca, Spain.
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1. Spring 2011 European Tours
Proposal
Ellen Latsky
Tour Developer-Europe
Quest Specialty Travel
"Explore with us...learn from the world"
2. Tour Development Goals
Focus on
significant
experiences
◦ Preserve QST
values
Price tours
reasonably
Create learning
opportunities
◦ Offer local guides
◦ Provide experts
3. Tour Strategy Objectives
Provide low cost tours
◦ Use local transportation
Provide educational experiences
◦ Have meaningful cultural exchanges
◦ Utilize local knowledge of geopolitical
history
Provide tours for different physical
abilities
Aim
Highe
r