ppt Metro.pptx
- 1. Metro Cash & Carry: Profitability in the Indian Market GROUP NO.- 02 VARSHINI R- 21035 SURAJ MAHESHWARAM- 21088 AKASH SUBEDAR - 21122 SHUBHAM S CHAUHAN -21165 SIRI R KINI- 21166
- 2. Metro C&C METRO Cash & Carry entered the Indian market in 2003. The company currently operates 31 wholesale distribution centers under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow, Meerut, Nashik, Ghaziabad, Tumakuru, Visakhapatnam, Guntur and Hubballi. METRO Cash & Carry India offers close to 7,000 world-class products across a multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel - all under one roof, and at transparent, low wholesale prices. This helps us improve our customers offerings, while providing them with a reliable supply source. Analyzing the local requirements, a large percentage of the goods are sourced locally and are tailor-made to meet the specific demands of the region.
- 3. Target customers TRADERS AND SMALL RETAILERS HORECA (HOTELS, RESTAURANTS,CATERS) OFFICES AND INSTITUTIONS
- 4. HORECA Hotels Large packages of different food products from Metro C&C to use as raw materialin their businesses. dominated by small, unorganized players. Restaurants- hygieneaudits and quality training initiatives to help them raise hygiene standards and food quality. flexible payment facilities (HACCP)certified quality assurance. Caterers and canteens- bulk packing and doorstep delivery service.
- 5. Offices and institutions Institutional buyers purchased office supplies, commercial products, and electronic goods for business usage. Unlike kirana stores, many of these customers had to be managed individually. The company appointed dedicated key account managers, who had knowledge about specific industries and could inform specific institutions about relevant product portfolios, promotions, and technological advances. Other initiatives for institutionalbuyers included specific product ranges, doorstep delivery, and logistics assistance.
- 6. Traders and small retailers Traders and small retailers dominated the food and grocery segment in the country. These stores got products either through brand distributors or through wholesalers. Some of these retailers shopped at Metro C&C for better prices and promotions. These retailers had loyal customer bases in their respective catchment areas. While large in number, many of these retailers lacked modern infrastructure and professional management skills.
- 7. Traders and small retailers Challenges: These stores were losing business to sophisticated MT stores and e-commerce platforms. Ideas: Super Trader program and Super Trader conventions Periodic workshops Result: increased shelf spaces, better display merchandising, improved customer service etc. Metro C&C digitization initiative Result: 40% increase in sales
- 8. Competitors Brand image Lag in customer service Best Price- brand name Excellent customer service Expertise in running retail stores worldwide Financially strong
- 9. Suppliers Metro frequently works with more than 2000 suppliers of food and non-food items, and METRO centres provide more than 10,000 products. Metro is able to guarantee quality and availability for their customers because of reliable, long-term partnerships with these suppliers. Hindustan Lever Ltd., Proctor & Gamble, Colgate Palmolive, Dabur, PepsiCo, Coca-Cola Beverages, Cadbury, Nestle, Maggi, Kelloggs, Godrej, Henkel, Wipro, ITC, and S Johnson Products are a few of the top worldwide and Indian brands Metro directly work with. Additionally, They source goods for our in-house brands from over 150 sources.
- 10. Strategies adopted by Metro C&C towards its suppliers Strengthening its local suppliers Increase the quantity and calibre of fresh produce produced Buy products in bulk from the source and sell them for less Training to improve fish procurement and post-harvest practises and meat suppliers METRO's collecting centres for farmers These practises and strategy of building long term relationship with suppliers and enacting proactive Quality Management processes and by training them has helped the company to source good quality and merchandise at attractive price
- 11. Private label program The program helped the company earn better margins It helped the company differentiate itself from the competitors The retailers have pushed their private labels to fill the gaps in supply chain due to production shortage and transportation from other manufacturers
- 12. Strategies for Metro Cash & Carry The company needs to build an ecosystem for its business in India Opening smaller stores in big cities with good infrastructure Search for better intermediaries Joint venture Targeting Differentiation & Positioning Low Private Brands Elimination of Intermediaries Different Duckling Approach Regimented Business Model Lowest Product Inventory Turnover Conscious Pricing Approach Value Based Management and Team
- 13. Thank You