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- 1. LET START US PRESENTATIO ON DIGITAL MARKETING I am a learner of Digital Marketing at DICS Laxmi Nagar and My trainer is Mr. Dheer Raj Sir
- 3. What is Digital Marketing? Benefits of digital marketing What does digital marketing consist of SEO PPC SMM Content Writing Digital Marketing measurement
- 4. DIGITAL MARKETING Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
- 5. 1. Measurability Every campaign can be measured. In digital marketing, the reach and responses of all advertisements can be collected numerically. This data helps companies to come up with better marketing strategies in the future. 2. Personalization Digital marketing allows you to easily understand your customers, track their purchasing habits, and learn about their interests, likes, and dislikes. This allows you to offer (or tailor) products and services to their specific needs. 3. Two-way communication Unlike traditional marketing practices, digital marketing provides a platform for two-way communication. Every message you send helps you start a conversation with your audience, which helps you build a stronger rapport with them. 4. Targeted ads It lets you target specific demographics. You can target people based on their age, gender, profession, geography, interests, etc. For example, if you are running a sustainable womens clothing boutique, you can target women who are searching for sustainable womens clothing.
- 6. Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .
- 7. SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, its the name given to the activity that attempts to improve search engine rankings. In many respects, it's simply quality control for websites. SEO may target different kinds of search, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
- 8. Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, its never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. In this guide, youll learn an overview of search engine marketing basics as well as some tips and strategies for doing Search Engine Ma right.
- 9. Social media optimization (SMO) is the use of social media marketing to manage and grow an organizations message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
- 10. Social media marketing (SMM) (also known as digital marketing and e- marketing) is the use of social mediathe platforms on which users build social networks and share informationto build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage
- 11. PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.
- 12. Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweet storms on Twitter or text posts on Reedit.
- 13. Digital marketing metrics are the key performance indicators (KPIs ) used to measure the success of a business's marketing efforts online. The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms.