Ppt on rural marketing strategies
Download as PPTX, PDF
0 likes367 views
This document discusses positioning strategies for marketing fans, pressure cookers, bicycles, and sachets of shampoo in rural Indian markets. It notes that rural markets account for half of sales in various product categories. To effectively market in rural areas, companies must address challenges of availability, affordability, acceptability, and awareness. Strategies suggested include customizing communication, prices, store operations, merchandise, and promotions to the needs and incomes of rural consumers who prioritize low prices and may be unfamiliar with product quality and importance.
Ppt on rural marketing strategies
- 1. POSITIONING STRATEGY USING FOR THE FOLLOWING PRODUCTS IN INDIAN RURAL MARKET FAN PRESSURE COOKER BICYCLE SACHET OF SHAMPOO BY SUKANYA DEVI P.S. S2 MBA,AVISHKAR MACFAST
- 2. GENERAL RURAL SCENARIO To identify the potential markets of application offers various procedures such as prioritizing districts according to the required parameters or assigning the pre decided list of places to be covered for further analysis . Thus making selection process is flexible . These procedures as a result provide user with identified potential market on the basis of desired parameter
- 3. To expand the market by tapping the country side , more companies are foraging in to Indias rural markets. The Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore. Rural India has a large consuming class with 41% of Indias middle class and 58% of total disposable income. The rural markets accounts for half the total market for TV sets , pressure cooker , bicycle , washing soap ,tea , salt and tooth powder.
- 4. APPROACHES TO RURAL MARKETING The rural market may be allowing but it is not without its problem. Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners , acute dependence on the vagaries of monsoon; seasonal consumption linked to harvests and festival and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media.
- 5. There are four challenges have to meet in the rural marketing RURAL MARKETING CHALLENGES AVAILABILITY AFFORDABILIT Y ACCEPTABILITY AWARENESS
- 6. PRESSURE COOKER In Indian rural market we can market this Type of products with some strategies. At first reduce the price of the product and then give an idea about this particular commodity. Do an analysis among the customers and know their taste and according to that taste convince the importance of product.
- 7. FAN fF Fan is one of the important electronic equipm- ent needed for the daily life. For the marketing of this type of product in the Indian rural market , we have to give the seasonal importance of Products with its quality and the price with consumers income(i.e. reasonable Price) Make maximum customer satisfaction. Mainly promote the product with its price. Rural people are mainly attracted with the price of the commodity.
- 8. BICYCLE We know that Indian rural people are mainly low earning people . They dont know the importance and quality of the products. When they purchase a product they only considering the price of that particular commodity So that they dont bothered about the quality of that particular commodity. At first we have to make an idea about the importance of quality of a and do promotional activities according to that
- 9. SACHET OF SHAMPOO In Indian rural market shampoo or this type of any other product in sample packet is convenient for the customers. Because they only considering the price of the product not the quality and quantity With the usage of price strategy we can make the marketing of these type of products.
- 10. RURAL MARKETING STRATEGIES RURAL MARKETING STRATEGIES Customize the communication Customize the price Customize the store operations Customize merchandize Customize promotion