際際滷

際際滷Share a Scribd company logo

Powerpoint skill training

Gentaro Makinoda
Gentaro Makinoda

This document provides guidance on creating effective PowerPoint presentations. It emphasizes keeping presentations simple with minimal text, large font sizes, and high quality images. Presentations should have a clear structure and flow, dividing information into sections with an introduction, key issues and details, and a conclusion. 際際滷s should each focus on one main message or idea. Preparation is important, with rehearsal, understanding the audience, and anticipating questions. The overall goal is to convince the audience through a passionately delivered, logically structured presentation with simple visual aids.

1 of 52
Documentation XXXXX & XXXXX Training Program
1. Documentation 101 2. Basic writing- & visualization-skills 3. Excel skills 4. PowerPoint presentation This is the last session of documentation skills
One of the most-often- used software in the advertising business
But we have seen so many boring presentations.
There are 2 kinds of PowerPoint slides. To convince To be informative 1 2
PowerPoint is only a tool.
A real problem is. people.
We are in the communication business. Right? So lets not confuse our clients
or not make them sleep.
Branded Mobile Phone Sites Full-page Banners Banner Ads Branded Web Content Bar Code Scanner Branded CDs Image Content Scanner Screens on Exercise Bikes I d e a Point of Sale Face-to- Face Customer Service Outdoor Mail Event/ Sponsorships Magazines Radio Newsprint Delivery Fulfillment Television Telemarketing Fax Placement/ Product Sampling Branded Games iTV Elevator Advertising Household PDAs Branded Sceens Viral Mail Mobile Mkt. PDAs PVRs Telematics Identifies and evaluates any consumer point of contactLists priority actions to improve effectiveness and ROI Works for all brands, category and countries Evaluates contact points through four analysis methods Analyses client and competing brands Provides line of sight from marketing investment to business outcome Purpose and Benefits of Touchpoints Some bad cases
Cool charts!
High Coverage High Preference Detail Information Strong Impact MagazineTV Big OOH Media WebNewspaper Niche OOH Media Role of Media Announce product news. Support dealer show activity Big impact, build product image Strong react with targets. explain detail information Build product preference Good for reach target. Build awareness & brand image quickly Mmmmm
Television Regular & Impact Buy Enhance Brand Awareness Market: All dealers (15-17 markets) Program: News / Documentary / Biz / Sports / Drama / Auto Duration: 30 Media weight: Target Reach Curve (TV) 20 30 40 50 60 70 80 90 100 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800 850 900 950 10001+ 2+ 3+ 4+ Source: CSM 2006 Reach GRPs Spot / day Reach GRPs Spot / day Shanghai 3+55% 550 11 3+35% 350 12 Beijing 3+55% 550 14 3+38% 350 16 Guangzhou 3+60% 550 15 3+40% 350 8 Shenzhen 3+55% 550 15 3+35% 350 10 Suzhou 3+50% 450 12 3+35% 300 8 Hangzhou 3+55% 550 18 3+35% 350 15 Nanjing 3+55% 550 16 3+35% 350 13 Chengdu 3+55% 550 14 3+35% 350 6 Dalian 3+65% 750 7 3+40% 450 5 Taiyuan 3+55% 550 18 3+35% 350 15 Wenzhou 3+50% 450 12 3+35% 300 8 Wuhan 3+55% 550 16 3+35% 350 13 Foshan 3+50% 450 12 3+35% 300 8 Kunming 3+65% 750 8 3+40% 450 5 Qingdao 3+65% 750 6 3+40% 450 4 Shenyang 3+55% 550 16 3+35% 350 9 Ningbo 3+50% 450 12 3+35% 300 6 Chongqing 3+50% 450 10 3+30% 300 6 Tianjin 3+55% 550 14 3+35% 350 8 Fuzhou 3+55% 550 14 3+35% 350 9 Media Weight Sustain Market Launch and the point is?
Some believe that is Misleading Twisting facts A sales-mans tool
Mainly because lack of Own belief Simplicity Structure (Here we go again!) 1 2 3
Own belief1
Why present? Because you have to Want to look academic To hypnotize clients
Why does it matter to you?
To convince people, you must be convinced first. You are convinced. You will be passionate. Passion creates emotion. Emotion develops reaction.
Before you start, are you convinced?
If you are not, dont present.
Or find a way to convince yourself first.
Or find a way to convince yourself first. Convince Passion Emotion
Simplicity2
In fact, being simple is not that simple. E = mc2
PowerPoint - Basic golden rules Well, if you only follow the rules, you get a slide exactly like THIS! 1. Fonts = 24 pts. 2. Less than 10 words/line 3. Less than 7 lines/slideSO BORING.
PowerPoint helps to: Make your points Visualize ideas Impress audience 1 2 3
FACT 1 People read faster than you speak. This means you are USELESS.
FACT 2 Extra-slides dont cost any. Its FREE. NONE. RMB 0.00.
BREAK IT UP in several slides. Its free.
ONE SINGLE MESSAGE. .doesnt it sound familiar? Yes, that is what we tell to the clients.
Todays new PowerPoint rules Min. texts Big font-size Few fonts & matching colors 裡袖硫凌了 (Symbols) & images 1 2 3 4
Image usage High quality ones NO clipart*! oops! 1 2 * Never, ever.
Range Rover Audi Q7 Mercedes Benz GL BMW X5 Toyota Land Cruiser Competitors claims & consumer perception (from Xploring) British prestige Authentic & sophisticated off-road SUV Design quality & advanced technology On-road SUV with distinctive design Off-road performance & versatility Authentic & credible off-road capability Off-road performance with Mercedes assurance SUV from Mercedes Other than that, no specific image Their claims Consumer perception Established position with a great balance of prestige, sophistication, heritage and performance The most trusted SUV with great reputation of performance but does not belong to the premium club Another Mercedes SUV in large size Alternative style of driving a luxury car Packaged with the Mercedes technology and quality - a safe choice for some, but no strong presence in the market Aggressive, modern and distinctive design and image to offer fashion statement in a sophisticated way but no authenticity Expression of style and individuality Invincible off-road machine Note: BMW X5 is not considered as a direct competition but often associated with Audi Q7 as the alternative product in the Xploring. Excellent on-road drivability On-road SUV from BMW But what if you need lots of charts & graphs?
0 50 100 150 200 250 300 350 400 450 500 Lexus BMW M. Benz Volvo C adillac Audi 2006 2007 2008 Make it damn simple.
Friends & family Seeing the car on the road Celebrity endorsement Expert endorsement Direct Mail Email Dealer phone call SMS Call centres Car recovery service After sales service Car affinity card Dealer advice Brochures at dealer Dealer displays Motor shows Car merchandise Test drive TV ads Magazine ads Newspaper ads Radio ads Internet ads Outdoor posters General press articles Special magazine article In-flight magazines Leaflet in magazine Car advertorial Car brand web site Searching online Comparative web sites Dealer web sites Sports sponsorship Cultural event sponsor TV prog sponsorship Car rallies Car in F1 Car in movie or TV prog Mass Media One-to-One Point of Sale Sponsorship Indirect Example: Car Category Screened Or what if you need to submit details? Appendix!
Each slide MUST be simple! This is possible.
Structure3
Structure = Flow
Also, it is how you place bricks of your story.
How to place bricks? In any way, as long as Convincing Within time And make sure your own words.
Basic flows Setup Issue Details Solution Setup Issue Solution Reasons Reasons Solutions Issue Setup (If this works, it is okay, too.) 1 2 3
Once again, Details can be attached as appendix.
No more than 3 reasons to support your point. Otherwise, some people cant remember.
Allocate time by section. Well, first of all You know what? Why 1 Why 2 Why 3 But, you know, In fact, Thats why So, Then, Something like this Total 3 5 2 2 2 4 5 2 4 4 2 35 min
Remember, rehearsal is so important. You wont get it completely right for the first time.
Confirm the audience & presentation venue. Who is coming? What kind of a place? Equipment? Room-size?
In my case, (content-wise) 1. Think of how to win. 2. Create logic. 3. Break it up to sections 4. Allocate time. 5. Add fancy stuff.
In my case, (slide creation) 1. Allocate slides. 2. Put headlines. 3. Finalize words. 4. Create visuals. 5. Confirm the final flow.
In my case, (final preparation) 1. Make the slides prettier. 2. Think of all the questions. 3. Create appendix. 4. Confirm other visual aids. 5. Rehearse.
Lastly, in case of a pitch, 1. Everything ready by the morning. 2. Get to the place 45 minutes in prior.
Everything is for convincing.

More Related Content

Powerpoint skill training

  • 1. Documentation XXXXX & XXXXX Training Program
  • 2. 1. Documentation 101 2. Basic writing- & visualization-skills 3. Excel skills 4. PowerPoint presentation This is the last session of documentation skills
  • 3. One of the most-often- used software in the advertising business
  • 4. But we have seen so many boring presentations.
  • 5. There are 2 kinds of PowerPoint slides. To convince To be informative 1 2
  • 7. A real problem is. people.
  • 8. We are in the communication business. Right? So lets not confuse our clients
  • 10. Branded Mobile Phone Sites Full-page Banners Banner Ads Branded Web Content Bar Code Scanner Branded CDs Image Content Scanner Screens on Exercise Bikes I d e a Point of Sale Face-to- Face Customer Service Outdoor Mail Event/ Sponsorships Magazines Radio Newsprint Delivery Fulfillment Television Telemarketing Fax Placement/ Product Sampling Branded Games iTV Elevator Advertising Household PDAs Branded Sceens Viral Mail Mobile Mkt. PDAs PVRs Telematics Identifies and evaluates any consumer point of contactLists priority actions to improve effectiveness and ROI Works for all brands, category and countries Evaluates contact points through four analysis methods Analyses client and competing brands Provides line of sight from marketing investment to business outcome Purpose and Benefits of Touchpoints Some bad cases
  • 12. High Coverage High Preference Detail Information Strong Impact MagazineTV Big OOH Media WebNewspaper Niche OOH Media Role of Media Announce product news. Support dealer show activity Big impact, build product image Strong react with targets. explain detail information Build product preference Good for reach target. Build awareness & brand image quickly Mmmmm
  • 13. Television Regular & Impact Buy Enhance Brand Awareness Market: All dealers (15-17 markets) Program: News / Documentary / Biz / Sports / Drama / Auto Duration: 30 Media weight: Target Reach Curve (TV) 20 30 40 50 60 70 80 90 100 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800 850 900 950 10001+ 2+ 3+ 4+ Source: CSM 2006 Reach GRPs Spot / day Reach GRPs Spot / day Shanghai 3+55% 550 11 3+35% 350 12 Beijing 3+55% 550 14 3+38% 350 16 Guangzhou 3+60% 550 15 3+40% 350 8 Shenzhen 3+55% 550 15 3+35% 350 10 Suzhou 3+50% 450 12 3+35% 300 8 Hangzhou 3+55% 550 18 3+35% 350 15 Nanjing 3+55% 550 16 3+35% 350 13 Chengdu 3+55% 550 14 3+35% 350 6 Dalian 3+65% 750 7 3+40% 450 5 Taiyuan 3+55% 550 18 3+35% 350 15 Wenzhou 3+50% 450 12 3+35% 300 8 Wuhan 3+55% 550 16 3+35% 350 13 Foshan 3+50% 450 12 3+35% 300 8 Kunming 3+65% 750 8 3+40% 450 5 Qingdao 3+65% 750 6 3+40% 450 4 Shenyang 3+55% 550 16 3+35% 350 9 Ningbo 3+50% 450 12 3+35% 300 6 Chongqing 3+50% 450 10 3+30% 300 6 Tianjin 3+55% 550 14 3+35% 350 8 Fuzhou 3+55% 550 14 3+35% 350 9 Media Weight Sustain Market Launch and the point is?
  • 14. Some believe that is Misleading Twisting facts A sales-mans tool
  • 15. Mainly because lack of Own belief Simplicity Structure (Here we go again!) 1 2 3
  • 17. Why present? Because you have to Want to look academic To hypnotize clients
  • 19. To convince people, you must be convinced first. You are convinced. You will be passionate. Passion creates emotion. Emotion develops reaction.
  • 20. Before you start, are you convinced?
  • 21. If you are not, dont present.
  • 22. Or find a way to convince yourself first.
  • 23. Or find a way to convince yourself first. Convince Passion Emotion
  • 25. In fact, being simple is not that simple. E = mc2
  • 26. PowerPoint - Basic golden rules Well, if you only follow the rules, you get a slide exactly like THIS! 1. Fonts = 24 pts. 2. Less than 10 words/line 3. Less than 7 lines/slideSO BORING.
  • 27. PowerPoint helps to: Make your points Visualize ideas Impress audience 1 2 3
  • 28. FACT 1 People read faster than you speak. This means you are USELESS.
  • 29. FACT 2 Extra-slides dont cost any. Its FREE. NONE. RMB 0.00.
  • 30. BREAK IT UP in several slides. Its free.
  • 31. ONE SINGLE MESSAGE. .doesnt it sound familiar? Yes, that is what we tell to the clients.
  • 32. Todays new PowerPoint rules Min. texts Big font-size Few fonts & matching colors 裡袖硫凌了 (Symbols) & images 1 2 3 4
  • 33. Image usage High quality ones NO clipart*! oops! 1 2 * Never, ever.
  • 34. Range Rover Audi Q7 Mercedes Benz GL BMW X5 Toyota Land Cruiser Competitors claims & consumer perception (from Xploring) British prestige Authentic & sophisticated off-road SUV Design quality & advanced technology On-road SUV with distinctive design Off-road performance & versatility Authentic & credible off-road capability Off-road performance with Mercedes assurance SUV from Mercedes Other than that, no specific image Their claims Consumer perception Established position with a great balance of prestige, sophistication, heritage and performance The most trusted SUV with great reputation of performance but does not belong to the premium club Another Mercedes SUV in large size Alternative style of driving a luxury car Packaged with the Mercedes technology and quality - a safe choice for some, but no strong presence in the market Aggressive, modern and distinctive design and image to offer fashion statement in a sophisticated way but no authenticity Expression of style and individuality Invincible off-road machine Note: BMW X5 is not considered as a direct competition but often associated with Audi Q7 as the alternative product in the Xploring. Excellent on-road drivability On-road SUV from BMW But what if you need lots of charts & graphs?
  • 35. 0 50 100 150 200 250 300 350 400 450 500 Lexus BMW M. Benz Volvo C adillac Audi 2006 2007 2008 Make it damn simple.
  • 36. Friends & family Seeing the car on the road Celebrity endorsement Expert endorsement Direct Mail Email Dealer phone call SMS Call centres Car recovery service After sales service Car affinity card Dealer advice Brochures at dealer Dealer displays Motor shows Car merchandise Test drive TV ads Magazine ads Newspaper ads Radio ads Internet ads Outdoor posters General press articles Special magazine article In-flight magazines Leaflet in magazine Car advertorial Car brand web site Searching online Comparative web sites Dealer web sites Sports sponsorship Cultural event sponsor TV prog sponsorship Car rallies Car in F1 Car in movie or TV prog Mass Media One-to-One Point of Sale Sponsorship Indirect Example: Car Category Screened Or what if you need to submit details? Appendix!
  • 40. Also, it is how you place bricks of your story.
  • 41. How to place bricks? In any way, as long as Convincing Within time And make sure your own words.
  • 42. Basic flows Setup Issue Details Solution Setup Issue Solution Reasons Reasons Solutions Issue Setup (If this works, it is okay, too.) 1 2 3
  • 43. Once again, Details can be attached as appendix.
  • 44. No more than 3 reasons to support your point. Otherwise, some people cant remember.
  • 45. Allocate time by section. Well, first of all You know what? Why 1 Why 2 Why 3 But, you know, In fact, Thats why So, Then, Something like this Total 3 5 2 2 2 4 5 2 4 4 2 35 min
  • 46. Remember, rehearsal is so important. You wont get it completely right for the first time.
  • 47. Confirm the audience & presentation venue. Who is coming? What kind of a place? Equipment? Room-size?
  • 48. In my case, (content-wise) 1. Think of how to win. 2. Create logic. 3. Break it up to sections 4. Allocate time. 5. Add fancy stuff.
  • 49. In my case, (slide creation) 1. Allocate slides. 2. Put headlines. 3. Finalize words. 4. Create visuals. 5. Confirm the final flow.
  • 50. In my case, (final preparation) 1. Make the slides prettier. 2. Think of all the questions. 3. Create appendix. 4. Confirm other visual aids. 5. Rehearse.
  • 51. Lastly, in case of a pitch, 1. Everything ready by the morning. 2. Get to the place 45 minutes in prior.
  • 52. Everything is for convincing.