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Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
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If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
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This presentation was uploaded with the author’s consent.
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2024 State of Marketing Report – by Hubspot
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· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
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Everything You Need To Know About ChatGPT
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How Race, Age and Gender Shape Attitudes Towards Mental Health
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To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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Skeleton Culture Code
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PEPSICO Presentation to CAGNY Conference Feb 2024
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Content Methodology: A Best Practices Report (Webinar)
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How to Prepare For a Successful Job Search for 2024
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The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
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It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
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With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd 
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Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next 
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations 
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCStop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data Science
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It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project managementMindGeniusThe six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
12 Ways to Increase Your Influence at Work
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How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
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Skeleton Culture Code
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PEPSICO Presentation to CAGNY Conference Feb 2024
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Content Methodology: A Best Practices Report (Webinar)
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How to Prepare For a Successful Job Search for 2024
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Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
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It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHubFrom their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
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Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations
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Introduction to Data Science
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It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project managementMindGeniusThe six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
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Ευρεσιτεχνία ή αλλιώς «πατέντα».pptx
- 2. Τι είναι το δίπλωμα ευρεσιτεχνίας ( ή πατέντας); Το Δίπλωμα Ευρεσιτεχνίας είναι ο τίτλος προστασίας που χορηγείται στον εφευρέτη ή δικαιούχο μιας εφεύρεσης για επινοήματα νέα, που εμπεριέχουν εφευρετική δραστηριότητα και είναι επιδεκτικά βιομηχανικής εφαρμογής. Τα επινοήματα αυτά μπορούν να είναι προϊόντα, μέθοδοι παραγωγής προϊόντος ή βιομηχανικές εφαρμογές.
- 3. Είδη Διπλωμάτων Ευρεσιτεχνίας Εθνικά Διπλώματα Ευρεσιτεχνίας Ευρεσιτεχνίας Εκδίδεται κατόπιν σχετικής αίτησης σε μία χώρα χώρα και παρέχει προστασία μόνο στη χώρα αυτή. Ευρωπαϊκά Διπλώματα Ευρεσιτεχνίας Εκδίδεται κατόπιν σχετικής αίτησης στο Ευρωπαϊκό Γραφείο Διπλωμάτων Διπλωμάτων Ευρεσιτεχνίας (EPO) και μπορεί να ισχύσει στα 37 ευρωπαϊκά κράτη καθώς επίσης και σε Βοσνία Ερζεγοβίνη, Μαυροβούνιο, Μαυροβούνιο, Σερβία, που έχουν συνάψει συμφωνία επέκτασης προστασίας με το EPO.
- 4. Διαδικασία χορήγησης διπλώματος ευρεσιτεχνίας Δε γίνεται αυτοδικαίως σε κάθε καινούργια εφεύρεση, αλλά αλλά απαιτεί την υποβολή αίτησης από τον εφευρέτη στην αρμόδια κρατική υπηρεσία που χορηγεί τα διπλώματα. Το αρμόδιο Γραφείο Ευρεσιτεχνιών οφείλει να εξετάσει αν η εφεύρεση πληροί τις ανωτέρω προϋποθέσεις. Αν πληρούνται οι προϋποθέσεις του νόμου χορηγούν το δίπλωμα ευρεσιτεχνίας στον εφευρέτη.
- 5. Αποκλειστικό δικαίωμα Το δίπλωμα ευρεσιτεχνίας χορηγεί στον κάτοχό του το αποκλειστικό δικαίωμα να χρησιμοποιεί και να εκμεταλλεύεται την περιγραφόμενη σε αυτό εφεύρεση για 20 χρόνια. Σε αντίθεση με την πνευματική ιδιοκτησία, το δίπλωμα ευρεσιτεχνίας δεν προστατεύει μόνο την υλική αποτύπωση της ιδέας, αλλά και την ίδια την ιδέα. Η προστασία είναι με άλλα λόγια πολύ ευρύτερη. Προστατεύεται η συγκεκριμένη μέθοδος επίλυσης του τεχνικού προβλήματος ή η συγκεκριμένη ουσία από οποιαδήποτε εμπορική χρήση χωρίς άδεια. Η προστασία αυτή μάλιστα επεκτείνεται και με βάση τη θεωρία των ισοδυνάμων λύσεων : δεν επιτρέπεται ούτε η χρήση παραπλήσιων ισοδυνάμων με την εφεύρεση μεθόδων ή ουσιών. Αν το ίδιο αποτέλεσμα επιτυγχάνεται με τον ίδιο στην ουσία τρόπο, απλά με μια μικρή μη ουσιώδη παραλλαγή, το αποτέλεσμα αυτό θεωρείται ότι είναι ισοδύναμο και ότι προσβάλλει το αποκλειστικό δικαίωμα του κατόχου του διπλώματος ευρεσιτεχνίας. Επειδή προστατεύεται η ιδέα και όχι μόνο η αποτύπωση, το δικαίωμα στην ευρεσιτεχνία προσβάλλεται και από κάθε ανεξάρτητη εφεύρεση της ίδιας λύσης ακόμη και χωρίς γνώση της κατοχυρωμένης εφεύρεσης. Αν κάποιος εφεύρει κατά τύχη την ίδια μέθοδο, ανεξάρτητα από τον κάτοχο του διπλώματος, πάλι δεν επιτρέπεται να τη χρησιμοποιήσει χωρίς άδεια του κατόχου του διπλώματος. Στην Ευρώπη ισχύει το σύστημα first to file: πάντα προστατεύεται ο πρώτος που κατέθεσε αίτηση για χορήγηση διπλώματος, ακόμη κι αν άλλος εφευρέτης είχε εφεύρει το ίδιο νωρίτερα.
- 7. Ποιοι είναι οι κύριο λόγοι θέσπισης του δικαιώματος ευρεσιτεχνίας; Δύο είναι οι κύριοι λόγοι θέσπισης του δικαιώματος ευρεσιτεχνίας. Ο ένας είναι η παροχή κινήτρου στα άτομα και στις επιχειρήσεις να επιδίδονται σε έρευνα και να αναπτύσσουν καινούργια προϊόντα, η προώθηση με άλλα λόγια της καινοτομίας. Η προσδοκία κερδοφόρας εκμετάλλευσης του αποκλειστικού δικαιώματος ενθαρρύνει τα άτομα και τις επιχειρήσεις να στρέφουν τη δραστηριότητά τους σε καινοτόμα προϊόντα, από τα οποία θα έχει αργότερα όφελος το κοινωνικό σύνολο. Ο δεύτερος λόγος είναι η δημοσιοποίηση των καινοτομιών. Αν δεν υπήρχε το δικαίωμα ευρεσιτεχνίας, οι εφευρέτες θα προσπαθούσαν να κρατήσουν τις εφευρέσεις τους κρυφές για να μην τις αντιγράψουν οι ανταγωνιστές. Προϋπόθεση για την απονομή του διπλώματος είναι η αποκάλυψη και λεπτομερής περιγραφή της εφεύρεσης. Έτσι έχουμε μια ανταλλαγή (trade off) μεταξύ εφευρέτη και κοινωνικού συνόλου: ο εφευρέτης αποκαλύπτει την καινοτομία του και η πολιτεία του παρέχει το δικαίωμα να την εκμεταλλεύεται αποκλειστικά για τα επόμενα 20 χρόνια.
- 9. ΤΕΟΣ