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QUALITATIVE RESEARCH
IN DAILY LIFE
AND ITS IMPORTANCE
Lesson 2
Qualitative research deals
with the characteristics
observed from the
respondents.
Prior to taking down any
information, the interviewer
askedrespondentstogatherall
official documents providing
information about themselves
and other members of the
household.
Example:
The interviewer confirmed the
age information provided by
the respondents through
reference to major life events
(age at the time of marriage,
ageoffirstchild,etc.).
Example:
PR 1 LESSON 2 WEEK 2.pdf sa nakaalala.nn
Generally, this kind of
inquiry is associated
with the assessment of
social dimension.
PR 1 LESSON 2 WEEK 2.pdf sa nakaalala.nn
UNSTRUCTURED DATA COLLECTION
UNSTRUCTURED DATA COLLECTION





UNSTRUCTURED INTERVIEW
UNSTRUCTURED INTERVIEW



UNSTRUCTURED INTERVIEW
SEMI-STRUCTURED DATA COLLECTION
SEMI-STRUCTURED DATA COLLECTION



SEMI-STRUCTURED INTERVIEW




SEMI-STRUCTURED INTERVIEW

SEMI-STRUCTURED INTERVIEW

SEMI-STRUCTURED INTERVIEW
KINDS OF
QUALITATIVE RESEARCH
PR 1 LESSON 2 WEEK 2.pdf sa nakaalala.nn
PHENOMENOLOGY
PHENOMENOLOGY
ETHNOGRAPHY





ETHNOGRAPHY
GROUNDED THEORY

GROUNDED THEORY


GROUNDED THEORY

GROUNDED THEORY
CASE STUDY
CASE STUDY
CASE STUDY
CONTENT AND
DISCOURSE ANALYSIS



CONTENT AND
DISCOURSE ANALYSIS
HISTORICAL ANALYSIS



HISTORICAL ANALYSIS
THE NATURE OF A
QUALITATIVE RESEARCH
Fraenkel (2007)
Defined qualitative research as research
studies that investigate the quality of
relationships, activities, situations, or
materials
QUALITATIVE RESEARCH
The intent of qualitative research is not to
generalize the conclusion about an entire
group of people (e. g., Filipinos or Asians),
but to develop an in-depth explanation of a
phenomenon.
Qualitative approaches to research are universal and
holistic. They follow these beliefs:
 A single reality is not observed.
 Reality is based upon concepts that are distinct
for each person and change over time.
 What we perceive has meaning only within a
given situation.
CHARACTERISTICS OF A
QUALITATIVE RESEARCH
CHARACTERISTICS OF A
QUALITATIVE RESEARCH
CHARACTERISTICS OF A
QUALITATIVE RESEARCH
CHARACTERISTICS OF A
QUALITATIVE RESEARCH
CHARACTERISTICS OF A
QUALITATIVE RESEARCH
USES OF A
QUALITATIVE RESEARCH
USES OF A
QUALITATIVE
RESEARCH
1. Draw meaningful
information about beliefs,
feelings, values, and
motivations that support
behavior.
USES OF A
QUALITATIVE
RESEARCH
2. Learn directly from people
and what is important to them.
USES OF A
QUALITATIVE
RESEARCH
3. Identify variables important
for further studies.
USES OF A
QUALITATIVE
RESEARCH
4. Determine one's genre as a
primary step to develop a
quantitative survey.
USES OF A
QUALITATIVE
RESEARCH
5. Assess the usability of
websites, databases, or other
interactive media/services.
STRENGTHS AND
WEAKNESSES OF A
QUALITATIVE
RESEARCH
PR 1 LESSON 2 WEEK 2.pdf sa nakaalala.nn
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PR 1 LESSON 2 WEEK 2.pdf sa nakaalala.nn