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Five Essential Abilities: Writing skill Research ability Planning expertise Problem-solving ability Business/economics competence
 Public Relations is a leadership and  management function that helps achieve  organizational objectives, define philosophy, and facilitate organizational change. Dan Lattimore  et al  Public Relations: The Profession and the Practice (2007)
The Role of Public Relations The eyes and ears of an organization The link between the chief executive and the marketplace Responsible for reputation management
 If an individual is to give advice to others, he  should have knowledge and understanding. A  liberal-arts education or its equivalent is a  necessityThe [well-grounded] practitioner  will be better able to judge the future in terms  of the past and the present. Edward L. Bernays  A Definitive Study of Your Future in Public Relations (1961)
The Components of Public Relations Counseling Research Media relations Publicity Employee/member relations Community relations Public affairs Government affairs Issues management Financial relations Industry relations Development Multicultural relations Special events Marketing communications
 Experience in public relations and other  professions shows that those attaining greatest  success obtained a thorough grounding in the  humanities before acquiring their professional  skills. Edward L. Bernays  A Definitive Study of Your Future in Public Relations (1961)
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Public relations and liberal arts education

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Five Essential Abilities: Writing skill Research ability Planning expertise Problem-solving ability Business/economics competence
  • 7. Public Relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Dan Lattimore et al Public Relations: The Profession and the Practice (2007)
  • 8. The Role of Public Relations The eyes and ears of an organization The link between the chief executive and the marketplace Responsible for reputation management
  • 9. If an individual is to give advice to others, he should have knowledge and understanding. A liberal-arts education or its equivalent is a necessityThe [well-grounded] practitioner will be better able to judge the future in terms of the past and the present. Edward L. Bernays A Definitive Study of Your Future in Public Relations (1961)
  • 10. The Components of Public Relations Counseling Research Media relations Publicity Employee/member relations Community relations Public affairs Government affairs Issues management Financial relations Industry relations Development Multicultural relations Special events Marketing communications
  • 11. Experience in public relations and other professions shows that those attaining greatest success obtained a thorough grounding in the humanities before acquiring their professional skills. Edward L. Bernays A Definitive Study of Your Future in Public Relations (1961)