PR Automation (The robots are coming)
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Public relations software is lagging sales and marketing automation software, leaving PR pros with too much manual media planning. How will the next generation of tools, such as machine learning, change the way that PR professionals do their jobs?
PR Automation (The robots are coming)
- 1. The PR Robots are coming Joel Andren, CEO
- 2. But dont worry, they are here to help!
- 3. Robots have always brought out complicated emotions, will they Take our jobs? Make things easier?
- 5. There are things that give us pause
- 6. Same concerns carry over to machine learning/arti鍖cial intelligence in the workplace
- 7. Remember the uproar about robot journalists?
- 8. All told, however, its been a success
- 9. When PressFriendly launched, there was concern about what we were doing.
- 10. People thought PressFriendly was trying to be this robot
- 11. We actually want to be this robot
- 12. PR robots are going to make us: 1. Smarter 2. Better 3. Faster
- 13. PR robots are currently helping us show ROI on the coverage and campaigns.
- 14. PR robots are going to use data to help us do our jobs better in other areas.
- 15. Press Release of the future: Data inputs: News, Past releases, Past pickup Boilerplate adjusted Quote generated Set for maximum effect PRs role: Editor/Sign off
- 16. Media list of the future: Data inputs: Press releases, Reporter archives, Metrics Generated automatically Allows for focus on influence/reach Updates in real-time PRs role: Editor/Sign off
- 17. Reporter dossier of the future: Data inputs: Reporter archives, Email response data, Social media Real-time info on reporters Suggestions for phrasing Suggestions for time of day PRs role: Editor/Sign off
- 18. Messaging doc of the future: Data inputs: Past msg docs, Competitor news, Past pickup Generated automatically Able to pre-select tone Adjusts based on events and products changes PRs role: Editor/Sign off
- 19. Pitch emails of the future: Data inputs: Past pitches, Read rates, Past pickup Generated automatically Able to pre-select tone Customized to individual reporters PRs role: Editor/Sign off
- 20. PR Robots just want your love