PR Campaign: Corporate Social Responsibility
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As part of my PR 192: Case Studies class, I worked with a group to create a PR plan that incorporated CSR in sustainability for a fictions printing company "Ultimate Results." This was the presentation I created.
PR Campaign: Corporate Social Responsibility
- 2. - Only one branch - Current customers - More affordable - Lost clientele - Costly and time consuming - No established social media - Location - Local programs - "Go Green" Trend - Local competitors - Small budget - Profit decrease
- 13. Budget
- 14. Timeline
- 15. Take a look at the number of customers and profits prior to the campaign & compare to the number of customers and profits now Take a look at our energy bill before and after With every sale offer an online survey that asks about the customers experience and thoughts of being green Take a look at our customer retention rate