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PR Evolved

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Jason Kintzler
Jason Kintzler

How the PR process has changed over a century and why the press release must evolve. Presentation for Social Fresh Portland.

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PR Evolved.
The Press Release was invented in 1906
油
For 100+ years, journalists were THE key to the public relations process.
油
油
油
油
engaging content journalists consumers bloggers PR today is about influencers
journalists consumers bloggers friends, fans, followers PR today is about influencers engaging content
Engaging Living Audience Value Conversational
Social PR Case Study Small business Sparta, TN Twitter YouTube Facebook PitchEngine release shared to networks with context Goal to sell 300 $1,600 kayaks in 2009
Social PR Case Study Traffic Summary Week of March 23-29 Monday油油油油油油油油油油油油 433% spike in trafficTuesday油油 油油油油油 1100% (day shared via Facebook)Wednesday油油油油油 416% Thursday油油油油油油油油油 516% Friday油油油油油油油油油油油油油油油 483% Saturday油油油油油油油油油油油 466% Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release3% of traffic PFS blogs10% of traffic traditional PR distribution methods2% of traffic pitchengine.com1% other Deirdre Breakenridge Book Announcement
STEPS TO (MODERN DAY) PR SUCCESS Cultivate your networks Focus on content that provides value to your audience Rethink the metrics for success Listen, respond, repeat
Jason Kintzler [email_address] @jasonkintzler

More Related Content

PR Evolved

  • 2. The Press Release was invented in 1906
  • 3. 油
  • 4. For 100+ years, journalists were THE key to the public relations process.
  • 5. 油
  • 6. 油
  • 7. 油
  • 8. 油
  • 9. engaging content journalists consumers bloggers PR today is about influencers
  • 10. journalists consumers bloggers friends, fans, followers PR today is about influencers engaging content
  • 11. Engaging Living Audience Value Conversational
  • 12. Social PR Case Study Small business Sparta, TN Twitter YouTube Facebook PitchEngine release shared to networks with context Goal to sell 300 $1,600 kayaks in 2009
  • 13. Social PR Case Study Traffic Summary Week of March 23-29 Monday油油油油油油油油油油油油 433% spike in trafficTuesday油油 油油油油油 1100% (day shared via Facebook)Wednesday油油油油油 416% Thursday油油油油油油油油油 516% Friday油油油油油油油油油油油油油油油 483% Saturday油油油油油油油油油油油 466% Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release3% of traffic PFS blogs10% of traffic traditional PR distribution methods2% of traffic pitchengine.com1% other Deirdre Breakenridge Book Announcement
  • 14. STEPS TO (MODERN DAY) PR SUCCESS Cultivate your networks Focus on content that provides value to your audience Rethink the metrics for success Listen, respond, repeat