Micromax is holding a press conference to launch their new smartphone, the G7. The event will take place on October 13th from 12 PM to 2 PM at the Taj Lands End hotel in Mumbai. Several Micromax executives and 200 guests are expected to attend, including Bollywood actress Chitrangada Singh. The agenda includes unveiling the G7 through a video and speech by the Chairman, question and answer sessions, and showcasing the G7 features. Press kits, food, photography and logistics are being arranged to demonstrate the new technological capabilities of the G7 and its competitiveness in the market.
4. TIME & VENUE
OCTOBER 13TH-TIME 12AM
VENUE TAJ LAND ENDS
TIME
GUEST ARRIVING TIME 12 AM.
STAFF & ORGANIZERS ARRIVING TIME 9AM.
ESTIMATED EVENT ENDING TIME 2PM.
FULL HAND OVER OFF THE ROOM BY 4PM.
VENUE
Taj Lands End
(Byramji Jeejeebhoy Rd, Mount Mary, Bandra West, Mumbai,
Maharashtra 400050
Phone:022 6668 1234)
5. PEOPLE TO BE ATTENDING
COMPANY STAFF & VIP
CITY DESIGNATION NO. OF STAFF
DELHI Sanjay Kapoor
(Chairman)
Vineet Taneja (CEO)
Shubhodip Pal (CMO)
3
DELHI OPERATIONS TEAM 5
BANGALOR OPERATIONS TEAM 4
MUMBAI BOARD OF
DIRECTORS
3
MUMBAI OPERATIONS TEAM 10
MUMBAI SALES ,MARKITING&
PR TEAM
12
MUMBAI USA DELEGATES
CHINA DELEGATES I.T
TEAM
9
6. INVITATION AND
MEDIA LIST
CHIEF GUEST Chitrangada Singh
NEWS PAPPERS 12 NEWS PAPAER
PUBLICATION
TV 6 MAJOR TEC SHOWS &
NEWS CHANNELS
ONLINE BLOGGERS 30 MAJOR TEC BLOGGER
MAGAZINES 8 information technology
MAGAZINES
REVIEWERS 17 SHORTLISTED
RADIO 5 gadget reviewers
7. EVENT & PLANING
DURING LAUNCH STAGE FLOORPLAN
TIME OF REVELING PRODUCT DARK ROOM WOULD BE NEEDED
5 MIN VIDEO WOULD BE SHOWN OF G7
CHITRANGADA SINGH WOULD BE EXPECTED TO COME OUT WITH G7
MODEL
THEN Sanjay Kapoor (Chairman) WOULD BE EXPECTED TO GIVE 8 MINS
SPEECH
THEN THE HOST VEER DAS WOULD WELCOME EVERY ONE & introduce
ALL THE VIPS
JOURNALIST QUESTION ANSWER COULD BE DONE
8. EVENT & PLANING
EXCELLENT QUALITY OF LIGHTS ARE EXPECTED
DURING EVENT
2 EXTRA COUNTERS ARE EXPECTED
A COUNTER WERE 20 G7 MODEL WILL BE THERE FOR
TEST AND TRIAL
A SMALL COUNTER FOR ANY INFORMATING OR
BUSINNES RELATED HELP COUNTER.
BEVERAGE COUNTER WOULD OPEN AT END
VISION
9. PRESS DETIALS
MINUTE TO MINUTE DETAILS WOULD BE TAKEN BY
SHAM SHING
MEDIA REGSTRATION & SETUP WOULD BE DONE IN
HOTTEL LOBBY ( SUPERVISED BY P.R GROUP)
PRESS KIT WOULD BE GIVEN DURING MEDIA
REGSTRATION .
THINGS TO BE DISCUSSED WITH MEDIA THE
BREAFING WOULD BE GIVEN ON 10TH OCTOBER
10. PRESS KIT
BROCHURE OF COMPANY PROFILE
BROCHURE OF G7
A PROFILE ON FOUNDER OF MIOCROMAX
MANAGEMENT AND EXPANSION PLANS
A PEN DRIVE WITH ALL G7 DETAILS
A DIARY A PEN
A 3.2MM MICROMAX HEADPHONES.
11. EVENT LOGISTICS
JJ EVENT GROUP HAVE ASSURED
Permissions / permits / involvement obtained for site of
event.
Podium for speakers, refreshments, decorations, etc
Would be taken care by event group
Photographer and / or videographer are booked by
micromax ltd
Food menu consist of starters , liquor & sweet dish.
Catering for 200 people would be done by taj land ends.
12. QUSTION & ANSWERS
THAT COULD BE ASKED
QUSTION TO Chitrangada Singh
Q- WHY SHE DECIDED TO ENDORES MICROMAX
A-THIS IS A UPCOMING BRAND AND MILLIONS OF
PEOPLE ARE USING IT WORLD WIDE.
Q-HOW DO U SEE YOUR SELF COMPETING WITH Hugh
Jackman appeared in the 2013 commercial for the Canvas
Turbo smartphone.
A- THERE IS NO QUSTION OF COMPETING FOR ME ITS
A HOUNER TO BE A PART OF THIS .
13. TECHNOLOGICAL
QUSTIONS
WHAT IS SO BEST ABOUT MICROMAX G7?
WHAT PROCESSOR G7 HAVE?
HOW MUCH IS THE FRONT CAM MEGAPIXEL?
IN WHICH COLOURS IS IT GOING TO BE LAUNCHED.
HOW MUCH IS IT GOING TO COST ?
HOW WILL THIS COMPET WITH IPHONE 6 AND
SAMSUNG NOTE 4.
14. PRESS RELEASE
FOR ALL THE PRESS PEOPLE
AFTER EVENT
PRESS RELEASE
13TH OCTOBER 2014 Micromax L.T.D introduced G7
world 1st cord processor .G7 has 20 megapixel camera and
7 megapixel front cam. The battery standby is 72 hrs LED
gorilla screen. Colour available in black, mate black, mate
gray, mate copper.G7 is future phone with heigh advance
set up. The launch event took place at taj land ends brand
ambassador Chitrangada Singh was there to endorse it
and was quit enthusiast about G7. Sanjay Kapoor
(Chairman) and spokesmen also shared his views and
vision about the phone and company.
15. PRESS INVITATION
DATE- 13TH OCTOBER
2014
TIME- 2AM
ONWARDS
VENUE- TAJ LAND
ENDS
RSVP
RISHTA CHATTERJEE,MJC
PR GROUP
CONTAC -984437288