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Aerosmith Drummer Joey Kramer Challenges iPhone Fans to Hit Hard Competition
BOSTON  March 15, 2010  While no one can beat the rock solid rhythms of Aerosmiths
legendary drummer Joey Kramer, iPhone users can now challenge their drumming skills on
Kramers recently released iPhone application Hit Hard, created for the famed drummer by
PAID, Inc. Celebrity Services (OTCBB:PAYD).
Available on iTunes, the new iPhone Hit Hard application (http://itunes.apple.com/us/app/joey-
kramer-hit-hard/id352442312?mt=8), challenges fans to compete with one another to repeat the
legendary drummers beats on an iPhone, or leave the competition behind and just knock out their
own beats in freestyle play. The Hit Hard app features original drum beats created and laid
down by Kramer.
Drummers love challenges  I think its in our blood, laughed Joey Kramer. You cant get
two or more of us together without someone starting to knock out a beat, so Hit Hard is just a
natural outgrowth of what drummers love to do.
He added, I love the app PAID, Inc. has put together for me. The design is killer and the beats
are so on  its crazy.
Each level in the game consists of a mock lesson from Kramer where the player taps the correct
sequence to match Kramers beat as the icons light up on the screen. Upon completing each of
the 15 levels, the player will receive a personalized message from Kramer. The games leader
board allows players to see who comes closest to matching Kramers unbeatable grooves, which
become increasingly difficult as the game goes on. Once all of the levels have been completed,
the player can enter the High Score Contest, for a chance to win a special prize from Kramer as
well as bragging rights.
During freestyle play, players can tap the various drums and cymbals that make up Joeys on-
screen drum kit and hear the sounds in real time to knock out their own beats or those of their
favorite Aerosmith hits. Freestyle play is not scored and is not part of the Hit Hard competition.
We are always seeking to deliver programs that build our artists direct-to-fan connection
attracting new fans and energizing their existing fan communities, said Keith Garde, president of
PAID, Inc. celebrity services. The Hit Hard app brings a piece of Joey to his fans. This
project is another example of how we at PAID, Inc. engage with our clients in a way that
provides for personal and customized campaigns dedicated to building artist-to-fan, fan-to-fan
and fan-to-artist connected communities.
Joey Kramers new iPhone application is named after the drummers gritty, soul-searching book,
Hit Hard: A Story of Hitting Rock Bottom at the Top, which was released in June 2009. In his
book, Kramer writes about his rocky life, battles with childhood abuse, drug and alcohol
addiction, depression and details how he lived out these experiences as a member of one the
greatest rock bands ever known, eventually suffering a nervous breakdown at the height of
Aerosmiths comeback.
Playing drums since he was 14, Kramer has been setting the rhythm for Aerosmith since he was
18. More than 40 years later, Kramer has become an international celebrity winning over fans of
all ages with his dynamic percussive beats. As part of Aerosmith, Kramer has sold more than 150
million albums, 21 of which have gone multi-Platinum and has been the subject of multiple
documentaries, including Its About Time, which focuses on Kramers career.
# # #
About Paid, Inc.:
Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and
marketing resource to music, entertainment and sports personalities and organizations, and offers
AuctionInc online shipping calculation and shopping cart software employing its patented
technology to streamline ecommerce. Known for quality and customer service, Paid offers
turnkey online, mobile, social media and traditional marketing campaigns, as well as award-
winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and
fan community management programs. More details are available at www.paid.com.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including
the risks associated with the effect of changing economic conditions, trends in the markets,
variations in the company's cash flow, competition, celebrity programs, business development
efforts, technology availability and cost of materials and other risk factors. Factors that could
cause actual results to differ materially are discussed in the Company's most recent filings with
the Securities and Exchange Commission.
Multi-Media Elements
Web site: http://www.joeykramer.com/
iTunes: http://itunes.apple.com/us/app/joey-kramer-hit-hard/id352442312?mt=8
Ad

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Pr joey kramer iphone app final 3 15-10 w-o

  • 1. Aerosmith Drummer Joey Kramer Challenges iPhone Fans to Hit Hard Competition BOSTON March 15, 2010 While no one can beat the rock solid rhythms of Aerosmiths legendary drummer Joey Kramer, iPhone users can now challenge their drumming skills on Kramers recently released iPhone application Hit Hard, created for the famed drummer by PAID, Inc. Celebrity Services (OTCBB:PAYD). Available on iTunes, the new iPhone Hit Hard application (http://itunes.apple.com/us/app/joey- kramer-hit-hard/id352442312?mt=8), challenges fans to compete with one another to repeat the legendary drummers beats on an iPhone, or leave the competition behind and just knock out their own beats in freestyle play. The Hit Hard app features original drum beats created and laid down by Kramer. Drummers love challenges I think its in our blood, laughed Joey Kramer. You cant get two or more of us together without someone starting to knock out a beat, so Hit Hard is just a natural outgrowth of what drummers love to do. He added, I love the app PAID, Inc. has put together for me. The design is killer and the beats are so on its crazy. Each level in the game consists of a mock lesson from Kramer where the player taps the correct sequence to match Kramers beat as the icons light up on the screen. Upon completing each of the 15 levels, the player will receive a personalized message from Kramer. The games leader board allows players to see who comes closest to matching Kramers unbeatable grooves, which become increasingly difficult as the game goes on. Once all of the levels have been completed, the player can enter the High Score Contest, for a chance to win a special prize from Kramer as well as bragging rights. During freestyle play, players can tap the various drums and cymbals that make up Joeys on- screen drum kit and hear the sounds in real time to knock out their own beats or those of their favorite Aerosmith hits. Freestyle play is not scored and is not part of the Hit Hard competition. We are always seeking to deliver programs that build our artists direct-to-fan connection attracting new fans and energizing their existing fan communities, said Keith Garde, president of PAID, Inc. celebrity services. The Hit Hard app brings a piece of Joey to his fans. This project is another example of how we at PAID, Inc. engage with our clients in a way that provides for personal and customized campaigns dedicated to building artist-to-fan, fan-to-fan and fan-to-artist connected communities. Joey Kramers new iPhone application is named after the drummers gritty, soul-searching book, Hit Hard: A Story of Hitting Rock Bottom at the Top, which was released in June 2009. In his book, Kramer writes about his rocky life, battles with childhood abuse, drug and alcohol addiction, depression and details how he lived out these experiences as a member of one the greatest rock bands ever known, eventually suffering a nervous breakdown at the height of
  • 2. Aerosmiths comeback. Playing drums since he was 14, Kramer has been setting the rhythm for Aerosmith since he was 18. More than 40 years later, Kramer has become an international celebrity winning over fans of all ages with his dynamic percussive beats. As part of Aerosmith, Kramer has sold more than 150 million albums, 21 of which have gone multi-Platinum and has been the subject of multiple documentaries, including Its About Time, which focuses on Kramers career. # # # About Paid, Inc.: Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award- winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com. Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission. Multi-Media Elements Web site: http://www.joeykramer.com/ iTunes: http://itunes.apple.com/us/app/joey-kramer-hit-hard/id352442312?mt=8