PR of Sweden: LinkedIn som social plattform för B2B
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This document provides an overview of LinkedIn's marketing solutions and how companies can engage professional audiences on LinkedIn. It highlights key LinkedIn statistics like having over 187 million members worldwide and discusses tools like Company Pages, targeted status updates, and LinkedIn Today. The document also shares examples of how Citigroup engaged professional women through a LinkedIn managed group, special edition of LinkedIn Today, and polls. It emphasizes that LinkedIn allows companies to define target audiences, provide valuable content, and expand their social media presence.
![What are the top 5 reasons people use
social networks?
Personal Networks Professional Networks
Socialise 1 Maintain professional identity
Stay in touch 2 Make useful contacts
Be entertained 3 Search for opportunities
Kill time 4 Stay in touch
5 Keep up to date for career
Share content
“Spend Time” “Invest Time”
Source: Q11– Why do you typically use the following websites? I typically use [website] to..
Base: Professional SN users (5204) Personal SN users (8692)](https://image.slidesharecdn.com/profswedenlinkedinpresentation6dec12-121212121322-phpapp02/85/PR-of-Sweden-LinkedIn-som-social-plattform-for-B2B-27-320.jpg)
PR of Sweden: LinkedIn som social plattform för B2B
- 1. Marketing Solutions Förbättra ditt professionella varumärke med LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved.
- 2. Maria Wade Account Director, Sweden LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved.
- 3. ©2012 LinkedIn Corporation. All Rights Reserved.
- 4. 187,000,000+ registered members 1 Canada 5M+ Europe 34M+ USA India 70M+ Middle East Southeast Asia 16M+ & Africa 4M+ 10M+ Brazil Australia 9M+ 3M+ ©2012 LinkedIn Corporation. All Rights Reserved. 4
- 5. Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work 5
- 6. LinkedIn Stats - in the next 90 minutes 10,000+ New members 37,500+ Links shared 900,000+ Pages viewed 160,000+ Professionals will visit 6
- 7. 187,000,000+ 34M+ Members MEMBERS WORLDWIDE 58M+ Since Talent Connect 2011 8
- 8. LinkedIn in Sweden Members 1,161,00 0 Managers, Directors, VP, Owners 285,00 8
- 9. What do Swedish members do on LinkedIn? 10
- 10. Your profile on LinkedIn Tips on how to use LinkedIn 14
- 11. Your professional brand online Your professional profile picture Your headline Your customised url Your summary 15
- 12. LinkedIn’s iPad application 16
- 17. Your career timeline: thoughtfully building your network Friends Current Company School You Past Company Inmaps.linkedinlabs.com Clients 17
- 18. Signal: a tool to filter your daily news feed 18
- 19. LinkedIn Today: your personalised newspaper 1M + Unique Publishers 19
- 20. Participate in groups 20
- 21. Frequency of LinkedIn visitors Source: Lab 42 21
- 22. Time spent on LinkedIn Source: Power+Formula 2012 LinkedIn User Survey 22
- 23. Social Media is on the rise ©2012 LinkedIn Corporation. All Rights Reserved.
- 24. Word of Mouth Marketing
- 27. What are the top 5 reasons people use social networks? Personal Networks Professional Networks Socialise 1 Maintain professional identity Stay in touch 2 Make useful contacts Be entertained 3 Search for opportunities Kill time 4 Stay in touch 5 Keep up to date for career Share content “Spend Time” “Invest Time” Source: Q11– Why do you typically use the following websites? I typically use [website] to.. Base: Professional SN users (5204) Personal SN users (8692)
- 28. What are the top 3 content types people expect? Personal Networks Professional Networks Info on friends 1 Career info Info on personal interests 2 Updates on brands Entertainment updates 3 Current affairs “Spend Time” “Invest Time” 26% higher than personal Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692)
- 29. The value we bring to our clients Audience Context Impact Affluent, in-market Professional Network effect extends decision makers environment your marketing beyond engenders trust and the initial investment confidence 28
- 30. Defining the right audience Geography Job Title/ Industry Professional Details Educa2on Company Name ©2012 LinkedIn Corporation. All Rights Reserved. Groups / 30 Associa2ons 29
- 31. LinkedIn’s offer 30
- 32. ©2012 LinkedIn Corporation. All Rights Reserved. 32
- 33. Create a Company Page 32
- 34. Introducing Targeted Status Updates Unique Targeting Dimensions 54,534 targeted followers (out of 236,031 total followers) 33
- 35. Introducing New Follower Analytics Self-serve follower dashboard Track company status Segment update followers on engagement targetable metrics dimensions Track new follower acquisition 34
- 36. Display advertising: targeting your audience by Function Seniority Company size Company reached 35
- 37. Key take-aways Social • Unique marketing media opportunities Company • Expand your social page media presence • Unique insights with Display LinkedIn 36
- 38. Connect: Professional Women’s Network Powered by
- 39. FINANCIAL Citigroup: Engaging professional women through social platform Objectives • Reach professional women unique forum • Provide content to strengthen women’s financial futures • Elevate awareness of Citi brand Products Used ü LinkedIn Managed Group ü LinkedIn Today special edition ü LinkedIn Polls Results 30,000+ 18% members in the first 3 months week-over-week growth 39
- 40. FINANCIAL Special Microsite: Women & Co. by Citi 40
- 41. How to engage professional women? 41
- 42. LinkedIn Today Special Edition 42
- 43. Polls: Powerful content generators 43
- 44. Citi Connect : Community Ecosystem 44
- 45. Tack för mig! 45