Practical freelancing Champlain College BYOBiz Program
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This document summarizes a presentation about practical freelancing and working for yourself in the creative economy. The presentation covers topics like building your personal brand, finding and keeping customers, dealing with client issues, determining your worth, and maintaining work-life balance. The presenter, Ann Zuccardy, is a communications professional who works both as a freelancer and in corporate roles. She provides tips on networking, promoting yourself, communicating with different generations, and embracing failure. The goal is to help freelancers and creative entrepreneurs establish a sustainable business.
Practical freelancing Champlain College BYOBiz Program
- 1. 04/23/14 Practical freelancing and Beyond Working for yourself in the Creative Economy
- 2. 04/23/14 Your Guide Today Ann Zuccardy Communications pro: corporate and freelance Author, blogger, Speaker, Entrepreneur
- 3. 04/23/14 Todays Topics -Building your Brand -Finding and Keeping Customers - Keeping your Sanity -Your Questions
- 4. 04/23/14 What is Freelancing? For sale: Your time and your talent and your experience.
- 5. 04/23/14 Anns Rules of Business Rules you must follow Rules you can tweak when you freelance think, create, inspire the fun part Once you think you know the rules, theyll change
- 6. 04/23/14 Building a brand Business brands Personal brands As a freelancer, they are intertwined What do you want to be known for?
- 7. 04/23/14 Finding Clients In person Social media Creative networking (the stuff you may not have thought of) Cold calling An important distinction: always promoting vs. always selling
- 8. 04/23/14 The Non PIA* Approach to Promoting Yourself Give (volunteer, mentor, help) Active listening Be human Sell yourself, but dont sell your soul Laugh (especially at yourself) *pain in the ass
- 9. 04/23/14 Client Care and Feeding How can I help? Communication do it their way, not yours Understand generational communication differences Active listening (What I heard you say) When problems arise, be honest provide options for solution Get testimonials/recommendations Thank you, thank you, thank youand thank you again
- 10. 04/23/14 Dealing w/ Unhappy Clients Document everything Never respond in the heat of anger Offer discount or freebie Never speak negatively of any client (even if they badmouth you!) The bright side: use the experience to verbalize what you dont want and to help hone the vision of your perfect client.
- 11. 04/23/14 Who is my perfect client? Industry? Small/big business? Personality? Communication style? Local/national/international? Type of work? Tell your perfect clients what you love about them. Write it out visualize it every day tweak. Lather, rinse, repeat.
- 12. 04/23/14 What am I worth? Evaluating jobs whats in it for me? (may not be $) Industry/geographic standards/experience Expenses Its okay to say no even when youre financially afraid Ask questions on social media and locally Trading/barter: when to say yes and when to run away as fast as you can
- 13. 04/23/14 Keeping Your Sanity: Freelancing vs. working for others No judgment One or the other (or a combo of both) may work at different times in your life Find mentors/coaches surround yourself w/ honest support (other than mom/dad/friends) Hang around w/ people who do it better than you, but be yourself Be open and flexible. Embrace failure. Be awesome. "Success is the ability to go from failure to failure without losing your enthusiasm. ~ Sir Winston Churchill
- 14. 04/23/14 Keeping Your Sanity: Self care 24/7 (social media and email vacations) Family first Exercise Coaching/mentoring Focus/willingness to branch out or change direction