Practical Storytelling Overview
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This presentation provides an overview of the Practical Storytelling Method, including an introduction to the five main story components and ump starts for story construction.
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- 1. Storytelling Overview Benefits and Components
- 2. About the Author Dominic R Villari Over 14 years ISD Created 1,000+ hrs of training eLearning, Instructor-led, Manuals Corporate, Government, Non-profit and Educational Clients Author of the Ginger Bread Man and Practical Storytelling MS Communications BU BA Communications RU
- 3. Storytelling Basics Role of Storytelling Stories and Motivation Storytelling Application
- 4. Role of Storytelling Integral part of human culture Shared epic stories Mass media Water cooler talk Applied to goals
- 5. Advantages of Storytelling Stories are more interesting for you Engaging and enjoyable Stories provide unique insights Different perspective Stories break your message out of standard patterns Attract attention, more memorable
- 6. Storytelling Application Level I - Organizational Overall Consistency and Guidance Level II - Campaign Specific Program Advertising, Marketing or Training Level III - Direct One on one, Everyday Pitch or Information
- 7. Story Components Theme Audience Characters Through Line Acts and Scenes
- 8. Theme What is your theme? Main Purpose One clear and concise sentences Importance Provides direction and consistency Jump start List keywords Circle and compile
- 9. Theme Examples We translate the hopes and dreams of our clients into well-defined, reachable financial goals. W e offer the quality, selection and pricing of a large sporting goods dealer with localized, personal service. O ur new crossover is designed to keep your family safe during life s everyday journeys.
- 10. Characters Who are your characters? People or play a part Internal or External Importance Influence your business Collective uniqueness Jump start List interactions Circle important
- 11. Character Examples Immediate Employees Associates Venders Suppliers Partners Relative Supporters Resources Neighbors
- 12. Audience Who is your audience? Receive your message Direct or Indirect Importance Interpretation v. intention Adapt story structure Jump Start List your direct customers List people who influence your customers
- 13. Audience Examples Direct Current customers Prospective customers Indirect Family and friends Media Organizations General influencers
- 14. Through Line What is your Through Line? Plot or set of actions Tasks or deliverables Importance Core competencies Focus and organization Jump Start Plot-driven (retail or product) Character-driven (professional or service)
- 15. Through Line Example We ask our clients a series of questions to learn where they would like be and what they would like to be doing over the next 10, 20, 40 years. Their answers allow us to develop and implement a long-term plan with milestones and goals. We have regular conversations with our clients to discuss progress, current needs and any possible changes to their long-term plans.
- 16. Acts and Scenes What are your acts and scenes? Action plan and individual goals Breaking into bits Importance Link back to theme Deliver complex messages Jump Start Brainstorm Outline
- 17. Acts and Scenes Example Pre-Assessment Tool Homes, school, business, callings Introductory Conversation Discuss hopes, dreams and goals Initial Financial Plan Provide details, check for accuracy Plan Implementation Maintain investments, follow plan Regular Conversations Provide updates, check for changes
- 18. Next Steps Practical Storytelling Book Available at PracticalStory.com & Amazon.com (book or Kindle) Storytelling Webinars Storytelling Basics Storytelling Practical Examples Story Mechanics Story Types Audience Analysis Character Development Plot Development Story Construction Storytelling Workshops Story Development Practical Storytelling (1/2 Day, Full Day, Two Day) Practical Storytelling for Salespeople Practical Storytelling for Trainers