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Practical task brief

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This document provides the brief and assessment criteria for a practical task to create a magazine and billboard advertisement for a cosmetics product aimed at men or women. Students must research existing similar products and target audiences, and plan their ad's representation of gender. Their work will be evaluated on research, planning, production skills, understanding of media codes and conventions, and targeting their audience. Higher levels require excellent work in these areas.

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PRACTICAL TASK BRIEF Advertising: Individual Portfolio GCSE Media Studies
Many a small thing has been made large by the right kind of advertising. Mark Twain
Practical Task Brief: Create a magazine AND billboard advertisement for a cosmetics product aimed at men or women.
Assessment Criteria Marking criteria for research and planning The Production Log and Production Portfolio will provide evidence of the candidates work towards research and planning. Where the candidate has worked in a group, they will demonstrate the contribution of the individual candidate to the production. Teacher observations of the candidates work will also contribute to the mark; teachers are requested to differentiate the contributions of individuals within the group and to justify individual marks by recording their observations on the controlled assessment cover sheet. As part of the moderation sample, the moderator will request the Production Portfolio, including the Production Log. Level 4 (2430 marks) There is excellent research into similar products and a potential target audience. There is excellent organisation of actors, locations, costumes or props. There is excellent work on shotlists, layouts, drafting, scripting or storyboarding. Time management is excellent. Dont be lazy and lose out on all these glorious marks!!!!
Assessment Criteria Marking Criteria for Production Exercise This assignment is marked out of 40. Level 4 (3140 marks) An excellent response to the task that demonstrates: excellent organisation and presentational skills in the chosen medium excellent understanding of the media language that has been used to construct representation excellent understanding of the generic codes and conventions that have been used to construct representation excellent sense of creativity and stimulation employed in targeting a specific audience.
Choose an area of cosmetics Look around the room at the examples to help you. Once you have chosen an area of focus for your practical, you need to decide on your target audience: Gender Age Income Interests (audience profile) How is your advert going to represent this particular gender? You need to look at existing examples before you can start building your own product.
Research Task How is your advert going to represent this particular gender? You need to look at existing examples before you can start building your own product. At least two examples of similar existing products with the same target audience, complete with detailed annotations with terminology and links to the ways in which gender is represented.

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Practical task brief

  • 1. PRACTICAL TASK BRIEF Advertising: Individual Portfolio GCSE Media Studies
  • 2. Many a small thing has been made large by the right kind of advertising. Mark Twain
  • 3. Practical Task Brief: Create a magazine AND billboard advertisement for a cosmetics product aimed at men or women.
  • 4. Assessment Criteria Marking criteria for research and planning The Production Log and Production Portfolio will provide evidence of the candidates work towards research and planning. Where the candidate has worked in a group, they will demonstrate the contribution of the individual candidate to the production. Teacher observations of the candidates work will also contribute to the mark; teachers are requested to differentiate the contributions of individuals within the group and to justify individual marks by recording their observations on the controlled assessment cover sheet. As part of the moderation sample, the moderator will request the Production Portfolio, including the Production Log. Level 4 (2430 marks) There is excellent research into similar products and a potential target audience. There is excellent organisation of actors, locations, costumes or props. There is excellent work on shotlists, layouts, drafting, scripting or storyboarding. Time management is excellent. Dont be lazy and lose out on all these glorious marks!!!!
  • 5. Assessment Criteria Marking Criteria for Production Exercise This assignment is marked out of 40. Level 4 (3140 marks) An excellent response to the task that demonstrates: excellent organisation and presentational skills in the chosen medium excellent understanding of the media language that has been used to construct representation excellent understanding of the generic codes and conventions that have been used to construct representation excellent sense of creativity and stimulation employed in targeting a specific audience.
  • 6. Choose an area of cosmetics Look around the room at the examples to help you. Once you have chosen an area of focus for your practical, you need to decide on your target audience: Gender Age Income Interests (audience profile) How is your advert going to represent this particular gender? You need to look at existing examples before you can start building your own product.
  • 7. Research Task How is your advert going to represent this particular gender? You need to look at existing examples before you can start building your own product. At least two examples of similar existing products with the same target audience, complete with detailed annotations with terminology and links to the ways in which gender is represented.