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#GROWTHHACK
WORKSHOP
Dmytro Voloshyn, preply.com
https://www.facebook.com/dmytriy.voloshyn
http://twitter.com/dmytro_voloshyn
http://dmytrovoloshyn.com

ABOUT ME
0. Programmer 5+ years
1. Marketing manager in AB-InBev 2+ years
2. Consulting projects, outsource, sales 2+ years
3. CMO & CTO at Preply, growthhacker, 3+ years
and now

PREPLY.COM –
MARKETPLACE FOR
PERSONALIZED TUTORING
We make education more accessible and take a small commission of that

INTRO -ORDER OF
MAGNITUE RULE
1x -> 10x -> 100x -> 1000x -> 10000x
Airbnb, Wikipedia, lun.ua, jooble.com

ANALYTICS
TO TRACK
YOUR GOALS
LEVERAGE
YOUR
EXISTING
STRENGTHS
EXPIRIMENT
INTRO GROWTH-HACKING
PROCESS

INTRO - IDENTIFY YOU EXISTING
STRENGTHS
Credits to Niel Patel from quicksrout.com

Hofstadter's Law:
It always takes longer than you
expect, even when you take into
account Hofstadter's Law.
INTRO - WORK ON THINGS
THAT MATTER

SEO – ALL DATA IN DB FOR
MANAGERS

SEO - AUTOMATE TOPIC
SELECTION

SEO – I18N
http://ssqt.co/kbmC

WEBINARS AND
PODCASTS(INVITED GUEST)

LOPA – CLEVER HUBS
1. Quora
2. Reddit
3. Producthunt
4. Visually
5. Medium

SEO – 2015
1. Moving from keyword matching to topic
association
2. Domain-level keyword connections are on the rise
3. Google's crackdown on spam is basically a
crackdown on ranking without brand
4. Critical SEO data still flows for the 1%, but is
unavailable to the 99%
5. Even great content benefits from paid
amplification
Credits to Rand Fishkin from moz.xom

SEO – ADVICES
1. Automated processes
2. Fake it until you make it (if it is legal:)
3. Define your threshold between black & white
4. Review your pages with tech. seo expert
5. Go mobile!

SEO - TOOLS
1. http://www.digitalcurrent.com/seo-engine-optimization/60-seo-tools-strategies-resourc
2. http://www.quicksprout.com
3. http://www.hubspot.com/blog-topic-generator
4. http://ahrefs.com
5. https://similarweb.com
6. http://moz.com
7. http://sharedcount.com/
8. http://import.io
9. http://www.localizely.com
10. http://Fiverr.com
11. https://www.conspire.com/welcome

EMAIL - ADVICE
1. Personalize the email subject, pre-headers
2. Special symbols, be creative & catchy
3. Test in mobile, A/B
4. Unsubscribe & spam check

EMAIL - TOOLS
Names registrars:
1. http://pdd.yandex.ru
2. http://www.google.com/work/apps/business/
SaaS solutions:
1. Sendgrid.com, mailchimp.com, Amazon SES
2. mailchimp test, http://isnotspam.com,
https://spamassassin.apache.org/tests_3_3_x.html
3. Beacons: kissmetrics http://support.kissmetrics.com/apis/beacon.html
Crawling
1. http://import.io
2. http://odesk.com

PPC - STRATEGY
1. Business model competition
2. Learn ad platform in deep, use extensions
3. Fit landings to channels, align messages
4. Remember about cohorts
5. Always test

PPC – COUPONS(CHECK IF
STILL VALID)

PPC - MATH
FREE > PAID
LTV > CAC
LTV > 3 * CAC !

PPC – LANDING PAGES
1. Single CTA
2. Limited navigation
3. Align messages with ad copy with KW insertion
4. Work with objections
5. Length proportional to info user already knows

PPC – REMARKETING
Try to be bigger, build brand awareness with worst banner ever)

PPC - TOOLS
1. http://unbounce.com/landing-pages/checklist/
2. http://www.tapjoy.com/
3. https://buysellads.com
4. https://adroll.com
5. https://www.launchbit.com
6. https://github.com/carlsednaoui/ouibounce

SOCIAL -ADVICE
1. Personal account(exchange, fake+student base, hashtags)
2. Mature(VK) vs. New(periscope, meerkat, medium)
3. Demographics(Pinterest, Instgrm, cross avatar)

SOCIAL - TOOLS
1. https://www.linkedin.com/groups/LION-MASS-INVITE-EMAIL-LIST-3792456.S.4
2. https://Fiverr.com

VIRAL STRATEGY
1. Correlate value with perceived effort.
2. Do not think about virality until your product sucks
3. Mechanics / Touch points / Incentives

VIRAL – K-FACTOR
Given a customer base (C), number of invites sent (S) and % of invites
accepted (A), K is calculated as (S x A) / C. If K is lower than 1 then
your user acquisition is decreasing exponentially, a value of 1 implies
steady state and K of greater than 1 indicates exponential user
acquisition.

SMALL PIECE ON GHPR
1. Harvest journalists DB
2. Event based marketing
3. There is an app for that

VIRAL TOOLS
Refferals
1. http://pinax-referrals.readthedocs.org/en/latest/
2. https://www.friendbuy.com/developers/
3. http://www.referralsaasquatch.com
Giveaways:
1. https://www.rafflecopter.com
PR
1. http://pitchpigeon.com/blog/the-10-types-of-startup-press-release.html

API INTEGRATIONS –
BROWSER EXTENSIONS
Browser extensions like Mobile apps: test images, headlines, pump social proof

API INTEGRATIONS -
MARKETPLACES

API POSTING ANTI-SPAM
• Checking for duplicate submissions(shingles,
hash).
• Blocking excessive posts from a single IP
address(use VPN).
• Requiring users to register with a valid email
address or phone(next slide)
• Using a CAPTCHA to stop automated posting
tools.
• Letting users flag postings they recognize as spam.
• Bayesian filters

AUTOMATED POSTING
TRICKS
CAPTCHA(Google “captcha solver API”):
https://2captcha.com
http://www.captchasniper.com
http://scraping.pro/8-best-captcha-solving-services-and-tools/
https://github.com/infosimples/deathbycaptcha (human)
Automated posting:
http://www.globalsubmissionchamp.com/OLXSubmitter.php
https://www.listingapi.com
http://claposter.com

GUERILLA MARKETING
NOT ONLY FOR USERS

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