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Dr Rahul Deshpande

The document summarizes the founding and goals of Practo Ray, a healthcare technology startup founded in 2008. The startup was founded by two engineering students with the goal of revolutionizing the healthcare industry by integrating it with information technology. Specifically, their goals were to provide easy software solutions for doctors' practices, help patients make informed choices about doctors, and provide an advertising platform for medical practitioners. To achieve this, Practo Ray developed a patient management software using a Software as a Service business model, with features like online appointment booking, a patient database, doctors' schedules, patient medical histories, and a billing system.

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Presented To: Prof Dr BA Metri ( Excellence in Operations Management) By: Dr Rahul S Deshpande
The Start In summer of 2008 two engineering senior years students Shanshak ND and Abhinav Lal at NIT K Surathkal came up with a very interesting business idea for a start-up firm. The idea was to integrate healthcare field with information technology. The main focus was to revolutionize the age-old healthcare industry . This vision led to formation of Practo ray platform.
Goals & Objectives to revolutionize the functioning and the marketing in healthcare industry. To provide easy software solutions for the daily functioning of the speciality clinic and individual practitioners. Patient management software. To help patients in making an informed decisions regarding doctor and clinic selection as per his/her needs. To provide a advertising platform for doctors and various other medical practitioners. To help doctors in maintain patient relationships ( Client relationship management).
BusinessModel The business model which Practo Ray used was of Software as a Service or SaaS. In this type of model the software is licensed on subscription basis and centrally hosted. Sometimes it is also referred to as On-demand software. SaaS is typically accessed by users using thin client via web browser.
Functionality of Software: Appointments . Mobile App for doctors. Keep in touch with your practice on the go. Appointment booking. Appointment reminder.
Patient Database Detailed Patient Database. Quick & ease in access. Lean practice in hospital operations.
Calendar all Doctors Appointments. Various doctors schedule. Appointment availability.
Patient Information Patient medical history. Informed consent. Individual account creation. Treatment records.
Cash Register Billing Procedure made easy. Account maintenance. Optimal use of funds.
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Practo Ray.com for linkedin

  • 1. Presented To: Prof Dr BA Metri ( Excellence in Operations Management) By: Dr Rahul S Deshpande
  • 2. The Start In summer of 2008 two engineering senior years students Shanshak ND and Abhinav Lal at NIT K Surathkal came up with a very interesting business idea for a start-up firm. The idea was to integrate healthcare field with information technology. The main focus was to revolutionize the age-old healthcare industry . This vision led to formation of Practo ray platform.
  • 3. Goals & Objectives to revolutionize the functioning and the marketing in healthcare industry. To provide easy software solutions for the daily functioning of the speciality clinic and individual practitioners. Patient management software. To help patients in making an informed decisions regarding doctor and clinic selection as per his/her needs. To provide a advertising platform for doctors and various other medical practitioners. To help doctors in maintain patient relationships ( Client relationship management).
  • 4. BusinessModel The business model which Practo Ray used was of Software as a Service or SaaS. In this type of model the software is licensed on subscription basis and centrally hosted. Sometimes it is also referred to as On-demand software. SaaS is typically accessed by users using thin client via web browser.
  • 5. Functionality of Software: Appointments . Mobile App for doctors. Keep in touch with your practice on the go. Appointment booking. Appointment reminder.
  • 6. Patient Database Detailed Patient Database. Quick & ease in access. Lean practice in hospital operations.
  • 7. Calendar all Doctors Appointments. Various doctors schedule. Appointment availability.
  • 8. Patient Information Patient medical history. Informed consent. Individual account creation. Treatment records.
  • 9. Cash Register Billing Procedure made easy. Account maintenance. Optimal use of funds.