Prada
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Miuccia Prada and Patrizio Bertelli founded the Prada brand which exhibits elegance and chic. Consumers buy Prada products when following new fashion trends or changing seasons, and they expect high quality, luxury, and prestige that signals social rank and class. Miuccia Prada believes fashion should be fun and not rule one's life, instead staying in its place as a nice part of life.
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The document analyzes the luxury industry with a focus on the Prada Group, covering industry trends, financial statements, brand analysis, and competition. It discusses the characteristics of luxury goods, presents a market overview, and highlights key challenges faced by luxury brands like Prada, including economic risks and changing consumer preferences. Additionally, it summarizes strategies and performance metrics while considering competitor comparisons, notably with LVMH.Prada brand analysis
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仂从仄亠仆 仂仗亳于舒亠 亳仂亳 亳 舒亰于亳亳亠 弍亠仆亟舒 Prada, 仆舒亳仆舒 亠亞仂 仂仆仂于舒仆亳 于 1913 亞仂亟 亳 亟仂 仂于亠仄亠仆仆仂亞仂 于亠仄亠仆亳. 仆仂于仆仂亠 于仆亳仄舒仆亳亠 亟亠仍磳 仂仍亳 亳亳舒 舒亟舒 于 亠仂仄亳仂于舒仆亳亳 亳仄 亳 于于亠亟亠仆亳亳 仆仂于 从仂仍仍亠从亳亶 仂亟亠亢亟 亳 舒从亠舒仂于, 于从仍ﾑ舒 仗亠仆亠 仍亳仆亳亳 亳亰 仆亠亶仍仂仆舒 亳 于亰舒亳仄仂亟亠亶于亳亠 仂于亠仄亠仆仆仄 亳从于仂仄. 丕仗仂仄亳仆舒亠 舒从亢亠 舒亠亞亳亠从亳亶 仗仂亟仂亟 从 仄舒从亠亳仆亞 亳 于亳亰舒仍仆仂亶 亳亟亠仆亳仆仂亳 弍亠仆亟舒, 从仂仂亠 仗仂仄仂亞舒ﾑ Prada 仂舒仆 仆亳从舒仍仆仂 亳 舒从舒仍仆仂 仆舒 仆从亠 仄仂亟.Prada
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Prada was founded in 1913 in Milan, Italy as a leather goods shop by Mario Prada. It began as a supplier of luxury goods to the Italian royal household. In the 1970s, Miuccia Prada joined the company and took over leadership with her husband Patrizio Bertelli. Under their leadership, Prada has grown to become a global luxury brand with over 250 boutiques worldwide and annual revenues over $2 billion. Prada is known for its high-quality leather goods, shoes, ready-to-wear collections and accessories.Zara Global Strategy
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Zara is a large international fashion retailer owned by Inditex, one of the world's largest fashion groups. It was founded in 1975 in Spain and has since expanded to over 2,000 stores globally. Zara is known for its fast fashion model which sees new designs manufactured and distributed to stores within weeks to respond rapidly to new trends. Key aspects of Zara's business model include an integrated design process, in-house manufacturing facilities, a highly efficient logistics network and a focus on locating stores in major cities worldwide. Zara aims to offer affordable, high-quality clothing to satisfy customer desires through continuous innovation.Ad
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