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Prashant Pathare Centre of Excellence Camp 2019 - MCC

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Prashant Pathare
Prashant Pathare

The document summarizes a marketing plan for the Centre of Excellence Camp 2019 hosted by the Mumbai Cricket Club. The 15-day camp would provide coaching from renowned cricketers like Wasim Jaffer and Chaminda Vaas. The scope of work involved promoting the camp and bringing in candidates across Mumbai with a minimal budget and five human resources. The marketing plan involved digital marketing, content creation, and building a candidate database from scratch. Operations were planned with a timeline and risk mitigation factors to efficiently enroll participants and build awareness of the camp.

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Mr. Prashant Pathare Project – Centre of Excellence Camp 2019 Mumbai Cricket Club (MCC) Location: Mumbai
Introduction o Mumbai Cricket Club, a cricket coaching academy based out of Mumbai o Besides, coaching, conducts overseas tour, and organizes local cricket tournaments o Centre of Excellence Camp, a 15-day camp based out of Mumbai o Coaching from stalwarts – Mr. Wasim Jaffer, Mr. Vinayak Samant, Mr. Chaminda Vaas, and Mr. Rangana Herath o Selection of students for the camp were based on Trials Purpose • Learning and training from repute coaches • Sharing a platform with the stalwarts • Video Analysis Training • Understanding International Cricket difference • Socialising with other cricketers Centre of Excellence Camp – 2019, Mumbai Cricket Club
Scope of Work Promote the camp and simultaneously bring in candidates across Mumbai to participate with five human resources and minimal budget Centre of Excellence Camp – 2019, Mumbai Cricket Club Marketing o Devised Marcom Strategy using Digital Marketing & BTL activity o Pitched to potential schools across the city o Promoted through Email Marketing & Facebook o Updated the website to announce the camp o Content build across stalwarts and camp to keep engaged o Build a database of prospective candidates from scratch by making use of online form o Performed Facebook-Live on the Trial Day Human Resources o Assigned and delegated tasks to the allocated resources with optimal output o Recruited an intern by job-posting, short-listing candidates, and thereafter conducting an interview o Ensured intern executed cross-functional roles through orientation, training and assigning tasks o Maintained lateral hierarchy throughout the period o Handling of internship payment o Sought Internship learning report Finance o Maximized Profit by using Digital Platform Operations o With minimal budget and five human resources, devised a cross-functional timeline to meet the number of participants enrolling for the camp and build its awareness o Ensuring all activities were planned with risk mitigation factors o Timelines designed for respective tasks, & with resource allocation o Ensured production efficiency by adhering to timelines o Implemented Queuing Theory for candidate registration on trial day Sales o Training team on Sales Funnel stages by utilizing Emotional Intelligence (EQ) o Trained team on database management o Received daily reports from team understanding the progress of registration

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Prashant Pathare Centre of Excellence Camp 2019 - MCC

  • 1. Mr. Prashant Pathare Project – Centre of Excellence Camp 2019 Mumbai Cricket Club (MCC) Location: Mumbai
  • 2. Introduction o Mumbai Cricket Club, a cricket coaching academy based out of Mumbai o Besides, coaching, conducts overseas tour, and organizes local cricket tournaments o Centre of Excellence Camp, a 15-day camp based out of Mumbai o Coaching from stalwarts – Mr. Wasim Jaffer, Mr. Vinayak Samant, Mr. Chaminda Vaas, and Mr. Rangana Herath o Selection of students for the camp were based on Trials Purpose • Learning and training from repute coaches • Sharing a platform with the stalwarts • Video Analysis Training • Understanding International Cricket difference • Socialising with other cricketers Centre of Excellence Camp – 2019, Mumbai Cricket Club
  • 3. Scope of Work Promote the camp and simultaneously bring in candidates across Mumbai to participate with five human resources and minimal budget Centre of Excellence Camp – 2019, Mumbai Cricket Club Marketing o Devised Marcom Strategy using Digital Marketing & BTL activity o Pitched to potential schools across the city o Promoted through Email Marketing & Facebook o Updated the website to announce the camp o Content build across stalwarts and camp to keep engaged o Build a database of prospective candidates from scratch by making use of online form o Performed Facebook-Live on the Trial Day Human Resources o Assigned and delegated tasks to the allocated resources with optimal output o Recruited an intern by job-posting, short-listing candidates, and thereafter conducting an interview o Ensured intern executed cross-functional roles through orientation, training and assigning tasks o Maintained lateral hierarchy throughout the period o Handling of internship payment o Sought Internship learning report Finance o Maximized Profit by using Digital Platform Operations o With minimal budget and five human resources, devised a cross-functional timeline to meet the number of participants enrolling for the camp and build its awareness o Ensuring all activities were planned with risk mitigation factors o Timelines designed for respective tasks, & with resource allocation o Ensured production efficiency by adhering to timelines o Implemented Queuing Theory for candidate registration on trial day Sales o Training team on Sales Funnel stages by utilizing Emotional Intelligence (EQ) o Trained team on database management o Received daily reports from team understanding the progress of registration