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Prashant Pathare Mitsui Shoji T20 Cricket League

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Prashant Pathare
Prashant Pathare

Initially played a generalist role while executing this project but in next edition, lead and executed it as a cross-functional leader.

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Mr. Prashant Pathare Project – Mitsui Shoji T20 League Venture of Mumbai Cricket Club (MCC) Seasons: Seven and Eight (Indian Summer of 2017 & 2019) Location: Mumbai
Introduction o T20 Local Cricket League o Existing since 2011 o Conceptualized by Mumbai Cricket Club (MCC) o Comprising of five teams o Players comprised of regular players playing under Mumbai Cricket o Venue: Mumbai Police Gymkhana, Marine Lines, Mumbai o Format: Round Robin League followed by Semi-Finals & Final – Total Games: 23 Mitsui Shoji T20 Cricket League Purpose • Amateur players gaining experience in T20 • Amateur players to play and interact with top first class cricketers • Players interacting with cricket stalwarts • Showcase their skills and talent • Pathway to a bright cricketing career Previous Promotion o Digital Marketing Website Social Media Marketing – Facebook Online Scoring o Above The Line Radio: Brief scores Buses Articles in Print across English, Hindi, and Marathi o Below The Line Press Conference o Broadcasting only the Final Game on Facebook
Mitsui Shoji T20 Cricket League – Season 7 (2017) Scope of Work Promote the T20 cricket tournament solely through social-media with minimal budget, and roping sponsorship if possible Promotion of the tournament o Selected Facebook as the only social-media channel o Created a list of requisite and relevant hashtags for respective posts o Engagement was designed for before and during the tournament o Liaised with external resources – agency for creatives, journalist with match-day events, online scorers o Content created around press-conference, all match-days, and articles published in print-media o Events section was created highlighting the schedules of press-conference and every game to be played o Performed Facebook-Live of vital moments within the all matches until Semi-Final o On every match day, content was periodically posted across every games played o Wrapped every match-day with highlights through snaps & in-built music o For Finals Roped in broadcaster for airing the match considering their potential Engaged periodically across the game through self-designed visualization with the help of Microsoft-Excel Sponsorship o Devised sponsorship strategy, and customized proposals as per brand’s needs o Pitched to potential brands, and negotiated on a possible association Marketing As the tournament was into seventh edition, priorly understood the flow of the tournament and which platforms it was promoted. Analysed the social-media health and thus devised strategy plan accordingly depending on the resource and financial budget
Scope of Work Lead & execute the entire sporting event across all functions, with requisite budget and four human resources Mitsui Shoji T20 Cricket League – Season 8 (2019) Marketing o Devised Integrated Marcom Strategy using OOH, Radio, and Digital Marketing o Digital Marketing (Email, Facebook, Website) Content created around press-conference, all match- days, and articles published in print-media o Liaised with external agencies for creatives, ATL & Venue activation, and press-conference o Provided every match day updates to Radio, and Print- media POCs o Devised sponsorship strategy & pitched to potential brands o Provided periodic updates on brand’s venue sponsorship activation o Airing of Final game through Facebook Human Resources o Assigned and delegated tasks to the allocated resources with optimal output o Hired an intern by following the standard recruiting procedure o Ensured intern executed cross-functional roles after undergoing orientation, training and assigning tasks o Sought periodic reports & feedback from the team o Maintained lateral hierarchy throughout the period Finance o Product Design led to maximizing profit o Preparing budget and cash-flow statement o Monitoring cash-flows o Payments to vendors, volunteers, and intern Operations o Sought legal requisite permissions from respective authorities to execute the tournament at the venue o Ensuring all activities were planned with risk mitigation factors o Timelines designed for respective tasks, & with resource allocation o Liaising with service provider for Trophy, medal, and souvenirs o Ensured production efficiency by adhering to timelines Product Design (Tournament Format) o Analysed and changed the format to make it more balanced o Though the number of games reduced to seventeen, competition prevailed throughout tournament unlike previous editions

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Prashant Pathare Mitsui Shoji T20 Cricket League

  • 1. Mr. Prashant Pathare Project – Mitsui Shoji T20 League Venture of Mumbai Cricket Club (MCC) Seasons: Seven and Eight (Indian Summer of 2017 & 2019) Location: Mumbai
  • 2. Introduction o T20 Local Cricket League o Existing since 2011 o Conceptualized by Mumbai Cricket Club (MCC) o Comprising of five teams o Players comprised of regular players playing under Mumbai Cricket o Venue: Mumbai Police Gymkhana, Marine Lines, Mumbai o Format: Round Robin League followed by Semi-Finals & Final – Total Games: 23 Mitsui Shoji T20 Cricket League Purpose • Amateur players gaining experience in T20 • Amateur players to play and interact with top first class cricketers • Players interacting with cricket stalwarts • Showcase their skills and talent • Pathway to a bright cricketing career Previous Promotion o Digital Marketing Website Social Media Marketing – Facebook Online Scoring o Above The Line Radio: Brief scores Buses Articles in Print across English, Hindi, and Marathi o Below The Line Press Conference o Broadcasting only the Final Game on Facebook
  • 3. Mitsui Shoji T20 Cricket League – Season 7 (2017) Scope of Work Promote the T20 cricket tournament solely through social-media with minimal budget, and roping sponsorship if possible Promotion of the tournament o Selected Facebook as the only social-media channel o Created a list of requisite and relevant hashtags for respective posts o Engagement was designed for before and during the tournament o Liaised with external resources – agency for creatives, journalist with match-day events, online scorers o Content created around press-conference, all match-days, and articles published in print-media o Events section was created highlighting the schedules of press-conference and every game to be played o Performed Facebook-Live of vital moments within the all matches until Semi-Final o On every match day, content was periodically posted across every games played o Wrapped every match-day with highlights through snaps & in-built music o For Finals Roped in broadcaster for airing the match considering their potential Engaged periodically across the game through self-designed visualization with the help of Microsoft-Excel Sponsorship o Devised sponsorship strategy, and customized proposals as per brand’s needs o Pitched to potential brands, and negotiated on a possible association Marketing As the tournament was into seventh edition, priorly understood the flow of the tournament and which platforms it was promoted. Analysed the social-media health and thus devised strategy plan accordingly depending on the resource and financial budget
  • 4. Scope of Work Lead & execute the entire sporting event across all functions, with requisite budget and four human resources Mitsui Shoji T20 Cricket League – Season 8 (2019) Marketing o Devised Integrated Marcom Strategy using OOH, Radio, and Digital Marketing o Digital Marketing (Email, Facebook, Website) Content created around press-conference, all match- days, and articles published in print-media o Liaised with external agencies for creatives, ATL & Venue activation, and press-conference o Provided every match day updates to Radio, and Print- media POCs o Devised sponsorship strategy & pitched to potential brands o Provided periodic updates on brand’s venue sponsorship activation o Airing of Final game through Facebook Human Resources o Assigned and delegated tasks to the allocated resources with optimal output o Hired an intern by following the standard recruiting procedure o Ensured intern executed cross-functional roles after undergoing orientation, training and assigning tasks o Sought periodic reports & feedback from the team o Maintained lateral hierarchy throughout the period Finance o Product Design led to maximizing profit o Preparing budget and cash-flow statement o Monitoring cash-flows o Payments to vendors, volunteers, and intern Operations o Sought legal requisite permissions from respective authorities to execute the tournament at the venue o Ensuring all activities were planned with risk mitigation factors o Timelines designed for respective tasks, & with resource allocation o Liaising with service provider for Trophy, medal, and souvenirs o Ensured production efficiency by adhering to timelines Product Design (Tournament Format) o Analysed and changed the format to make it more balanced o Though the number of games reduced to seventeen, competition prevailed throughout tournament unlike previous editions