The document discusses various pre-production tools used in planning an advertisement (AD), including a Gantt chart to plan the production schedule, a risk assessment to identify potential hazards at filming locations, a proposal to pitch the ad idea, and a budget to estimate production costs. Other tools mentioned are requirements, storyboards, a script, contact sheets, call sheets, location recces, overhead diagrams, release agreements, location releases, footage logs, and an EDL (edit decision list) to plan the editing of shots.