Pre-production refers to the tasks that must be completed before filming begins, such as hiring actors and building sets, as well as budgeting, planning, obtaining permissions, and outlining ideas. The document discusses naming a new music video production company M.H.L. Productions and defines the roles of the director, camera operator, producer, and editor within the company. It explains that the company aims to be efficient, successful, risk-taking, hard-working, and fun in order to appeal to potential clients.