The document discusses the challenges and opportunities for precision medicines and new distribution models. Precision medicines are often high cost with low volumes, requiring new infrastructure, equipment, and handling procedures to maintain cold chains, sterile environments, and track batch recalls. This is driving non-traditional models involving increased homecare delivery, patient support programs, pharmacist education and roles, and outcomes monitoring. It also creates opportunities for new big data through improved adherence tracking, which can provide insights for manufacturers, pharmacies, and consumers if shared through data and service-oriented platforms extending from pallet to patient. Overcoming these challenges requires trust, care, partnership, dedication and innovation across the healthcare system.