Predict revenue impact programmatic
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This document discusses building packages to grow programmatic revenue. It notes that 40% of today's inventory, equal to 40 million impressions, is suitable for programmatic sales. It calculates potential programmatic revenue from this inventory, noting an RPM of 0.30 euros could generate 30,000 euros in revenue. Larger guaranteed viewability packages targeting 50% and 25% of inventory are also presented, with higher RPMs that could further increase total programmatic revenue.
Predict revenue impact programmatic
- 1. ONFOCUS PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue
- 2. ONFOCUS PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M
- 3. ONFOCUS PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Not suitable for direct sales/ deal ID (+ 60%) RPM programmatic Open RTB / 2 (< 50%)
- 4. ONFOCUS PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Programmatic revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+ 60%) RPM programmatic Open RTB / 2 (< 50%)
- 5. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Programmatic revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+ 60%) RPM programmatic Open RTB / 2 (< 50%)
- 6. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Programmatic revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Programmatic sales only Not suitable for direct sales/ deal ID (+ 60%) RPM programmatic Open RTB / 2 (< 50%)
- 7. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Programmatic revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Programmatic sales only Not suitable for direct sales/ deal ID (+ 60%) RPM programmatic Open RTB / 2 (< 50%) " 60 M 50% Guaranteed Viewability RPM: 0,60 € Revenue: 36 k€
- 8. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Programmatic revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Programmatic sales only Not suitable for direct sales/ deal ID (+ 60%) RPM programmatic Open RTB / 2 (< 50%) " 60 M 50% Guaranteed Viewability RPM: 0,60 € Revenue: 36 k€ " 40 M 25% Guaranteed Viewability RPM: 0,2€ Revenue: 8 k€
- 9. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements PREDICT FOR PROGRAMMATIC ONLY Build packages to grow programmatic revenue ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Programmatic revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Programmatic sales only Not suitable for direct sales/ deal ID (+ 60%) RPM programmatic Open RTB / 2 (< 50%) x1,5 Revenue " 60 M 50% Guaranteed Viewability RPM: 0,60 € Revenue: 36 k€ " 40 M 25% Guaranteed Viewability RPM: 0,2€ Revenue: 8 k€