The document discusses an OnFocus solution that provides prebid and post impression average figures for ad placements. It also describes OnFocus Predict, which offers real-time predictions at the impression level based on user, device, content and viewability measurements, as an alternative to prebid figures. The document compares the Predict and prebid solutions and explains how the OnFocus solution works.
2. !
40 %
ONFOCUS
PREBID
Non actionable
average ?gure
for each placement
measured post impression
ONFOCUS PREDICT
Real time prediction
at impression level based on
user, device, content
and viewability measurements
PREDICT vs PREBID
How solution works
3. !
40 %
PACKAGING
!
20 %
!
60 %
ONFOCUS
PREBID
Non actionable
average ?gure
for each placement
measured post impression
ONFOCUS PREDICT
Real time prediction
at impression level based on
user, device, content
and viewability measurements
PREDICT vs PREBID
How solution works