Pregnancy apps and the digital knowledge economy
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This document discusses how pregnancy apps are digitizing and monitoring pregnancy. It examines pregnancy apps as sociocultural artifacts that present, reproduce, and create knowledge. These health apps can monitor body functions, provide medical information, and link to healthcare providers. The document outlines different types of pregnancy apps and notes that some are highly popular with over 40,000 ratings and 1-5 million downloads. It also discusses implications of these apps, such as reproducing pregnancy norms, viewing the pregnant woman as a data-emitting commodity, and joining up different datasets that can be repurposed.
Pregnancy apps and the digital knowledge economy
- 1. Digitising pregnancy: new ways of monitoring, measuring and visualising unborn and pregnant bodies Deborah Lupton, News & Media Research Centre, University of Canberra @DALupton
- 2. Intersections of research interests pregnancy + motherhood digital health big data digitised children digital sociology
- 5. Apps as sociocultural artefacts apps human decision-making tech affordances tacit assumptions digital knowledge economy
- 6. Apps as knowledge objects • they present knowledges • they reproduce knowledges • they create knowledges
- 7. Health apps as domestic medical devices • They monitor bodies’ functions and activities • They convey health and medical information • They diagnose • They can link to healthcare providers or health insurers
- 8. Types of pregnancy apps 1 preconception care fertility trackers pregnancy information pregnancy monitoring baby names labour/birth information labour/birth monitoring
- 9. Types of pregnancy apps 2 information for fathers pregnancy-related games meditation/affirmation/relaxation in pregnancy/birth baby products guides pregnancy journals/scrapbooks pregnant belly time lapse tool
- 13. Bellabeat
- 14. Glow + Glow Nurture
- 15. Glow Nurture
- 16. Glow Nurture
- 17. Glow Nurture
- 18. Glow Nurture
- 19. How popular are they? • I’m Expecting – Pregnancy App (over 40,000 ratings, 1-5 million downloads on Google Play) • BabyBump Pregnancy Free (over 30,000 ratings, 1-5 million downloads on Google Play)
- 20. Implications 1 • reproducing and creating norms of pregnancy • disciplining and responsibilising the pregnant body • separation of unborn body from pregnant body • privileging of unborn needs/rights over woman’s
- 21. Implications 2 • pregnant woman as valuable commodity/target for marketing • pregnant woman as data-emitting body • personal data used for monitoring by health insurance companies (US) • joining up of different datasets/data doubles • circulations/repurposing of data • cybernetic nature of data
- 22. lively data aesthetics emotion lively capital data subjects/doubles flow & circulation multiple uses/repurposing