"Драматическое искусство и новые медиа". DOT Digital Agency для фестиваля "ИДЕЯ!"
1 like592 views
Документ рассматривает влияние драматического искусства на развитие новых медиа и интернет-журналистики, акцентируя внимание на интеграции мультимедийных инструментов, таких как HTML5, в создании контента. Новые медиа стремятся преодолеть традиционные ограничения, предлагая зрелищные лонгриды с интуитивной навигацией и динамическим строением. Упоминается важность продюсеров, которые должны быть специалистами как в технологиях, так и в гуманитарных науках для успешной организации публикаций.
1 of 16
Ad
Recommended
Трансформация угроз в информационным пространстве: от технологических к социа...
Трансформация угроз в информационным пространстве: от технологических к социа...Natalie SokolovaДокумент обсуждает трансформацию угроз в информационном пространстве, акцентируя внимание на необходимости адаптации стратегий информационной безопасности к новым социальным рискам, возникающим из открытых данных. Приведены примеры информационных атак и негативных последствий, вызванных недостоверной информацией, а также необходимость мониторинга общественного мнения в реальном времени для эффективной защиты. Выделены новые инструменты оперативной социологии для анализа и прогноза ситуаций в условиях избыточной информационной открытости.
Интернет-реклама: сегодня и завтра. Маргарита Деминская, департамент регионал...
Интернет-реклама: сегодня и завтра. Маргарита Деминская, департамент регионал...Margarita DeminskayaДокумент описывает состояние и перспективы интернет-рекламы в России на 2011 год, выделяя ключевые тренды, такие как рост мобильной рекламы и видеорекламы. Он подчеркивает важность таргетирования и предлагает новые возможности для рекламодателей. Также отмечается, что 78% пользователей рунета смотрят онлайн-видео, что открывает новые горизонты для рекламной стратегии.
Marketing one digital strategy 24.06
Marketing one digital strategy 24.06Red KedsДокумент обсуждает важность постоянной оптимизации маркетинговой стратегии в условиях быстро меняющегося цифрового пространства. Он акцентирует внимание на новых подходах в различных аспектах маркетинга, включая видео, programmatic и SMM, с целью повышения вовлеченности пользователей. Рекомендации включают использование гиперлокальности, персонализации и интеграции с мобильными платформами для обеспечения эффективности рекламных кампаний.
Лекция 8. Тема 4.2:Контент Интернет-СМИ
Лекция 8. Тема 4.2:Контент Интернет-СМИMax KornevДокумент рассматривает понятие контента в интернет-журналистике, включая различные его типы, такие как копирайт, рерайт и пользовательский контент. Он подчеркивает важность конвергентных медиа и необходимость уникальности контента, а также современные жанры и принципы создания медиапродукции. Также упоминаются изменения в работе медиа-компаний и актуальные подходы к мультимедийному контенту.
новые функции и процессы н.лосева
новые функции и процессы н.лосеваJane KuzminaДокумент описывает основные аспекты новых медиа, включая их развитие, вызовы, задачи и структуру. Выделяются ключевые факторы, влияющие на медиа, и новые роли и специальности в редакциях. Также рассматриваются современные принципы распространения контента и новые жанры в мультимедийных продуктах.
Новые медиа: создание и развитие
Новые медиа: создание и развитиеMax KornevДокумент представляет собой обзор ключевых тенденций и изменений в новых медиа, описывая важность мультимедийности, взаимодействия с аудиторией и адаптации к современным технологиям. Освещаются стратегии проектирования медиа-контента и коммуникаций, включая выбор каналов дистрибуции и форматов контента. Кроме того, документ предлагает рекомендации по использованию мессенджеров и ботов в медиа, подчеркивая значимость обратной связи и взаимодействия с читателями.
Презентация по ТВ
Презентация по ТВGulova FarishtamohДокумент обсуждает влияние новых медиа и технологий на журналистику, подчеркивая необходимость адаптации средств массовой информации к меняющемуся обществу и современным потребностям. Он выделяет мультимедийную журналистику как новую форму представления информации, где важно взаимодействие аудитории и медиа. Конвергенция медиа и технологий ведет к изменениям в процессах создания и распространения контента, требуя от редакций эффективного управления ресурсами и новыми формами коммуникации.
Reclamodatel 5/2011
Reclamodatel 5/2011PicheskyДокумент анализирует развитие новых медиа в России и их влияние на традиционные СМИ. Обсуждаются изменения в рекламных бюджетах, эффективность цифровых платформ и взаимодействие новых медиа с традиционными средствами информации. В статье поднимаются вопросы о будущем медиаиндустрии и месте новых технологий в коммуникации с потребителями.
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaThe document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampThe document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius SescuThe State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowThe November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture Code
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHubThe document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark BoydThe document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
Getting into the tech field. what next
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCThe document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
More Related Content
Featured (20)
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaThe document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampThe document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius SescuThe State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowThe November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture Code
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHubThe document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark BoydThe document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
Getting into the tech field. what next
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCThe document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
How to have difficult conversations
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC
"Драматическое искусство и новые медиа". DOT Digital Agency для фестиваля "ИДЕЯ!"
- 1. ДРАМАТИЧЕСКОЕ ИСКУССТВО И НОВЫЕ МЕДИА Интернет-СМИ спустя двадцать лет своей истории наконец обратили полноценное внимание на возможности мультимедиа. Новые медиа, вооружившись инструментарием HTML5, соревнуются в зрелищности выпускаемых лонгридов. Трансформированный формат изданий выходит за рамки традиционной журналистики, приобретая новые свойства: от традиционного веб-дизайна до кинематографа и компьютерных игр. Ответы на то, как правильно пользоваться всем доступным инструментарием, дает неожиданная сфера — драматическое искусство.
- 2. Birdy Magazine — крупнейшее ежедневное интернет-издание об экстремальной культуре.
- 3. ВНУТРЕННЯЯ ОПТИМИЗАЦИЯ ГЛАВНАЯ ТЕНДЕНЦИЯ КОНТЕНТНОГО ИНТЕРНЕТА Структурирование сети: контентный интернет и сервисы Контекст: — Изменение поисковых механизмов (уменьшение роли ссылочного ранжирования в пользу поведенческого фактора); — Развитие визуального языка (браузерных технологий); — Высокая конкуренция; Потребность во внутренней оптимизации 1 2 3
- 4. НОВЫЙ ВИЗУАЛЬНЫЙ ЯЗЫК ВЕБ-ДИЗАЙН Главная тенденция — попытка уйти от условностей визуального языка к аутентичности форм и интуитивности навигации Контекст: — Веб-дизайн — вещь в себе; — Развитие мобильных платформ и сенсорных технологий; — Избыточные возможности современных браузерных технологий; 1 2
- 5. ЗАДАЧА КАК ПРАВИЛЬНО ИСПОЛЬЗОВАТЬ НОВЫЙ ВИЗУАЛЬНЫЙ ЯЗЫК ДЛЯ ВНУТРЕННЕЙ ОПТИМИЗАЦИИ?
- 6. ЛАБОРАТОРИЯ КОНТЕНТНОГО ИНТЕРНЕТА НОВЫЕ МЕДИА Отличия новых и традиционнх медиа: — Каждому свое. Новостная журналистика — сервис, аналитическая (и публицистическая) — мультимедиа — Новый формат, строение и масштаб. Лонгриды — Насыщенность мультимедиа — Интуитивная навигация — Динамическое строение — Точечная доставка информации
- 7. НОВЫЕ МЕДИА
- 8. Катарсис — очищение путем сопереживания Конфликт — открывает тайну характера Драматическая перипетия — движение от счастья к несчастью и наоборот ДРАМАТИЧЕСКОЕ ИСКУССТВО РЕШЕНИЕ АЗБУКА ДРАМАТИЧЕСКОГО ИСКУССТВА Драматическое искусство давно научилось пользоваться всем инструментарием, доступным в сети Кино Сериалы Литература Компьютерные игры
- 9. Три акта через поворотные пункты — обозначение конфликта, рост конфликта до непреодолимого состояния, кульминация и финал Драматическая перипетия — движение от счастья к несчастью и наоборот ТРЕХАКТНОЕ СТРОЕНИЕ НОВЫЙ ФОРМАТ АЗБУКА ДРАМАТИЧЕСКОГО ИСКУССТВА Сложность в организации больших материалов Трехактное строение — доступный паттерн для организации информации 1 2
- 10. Внутри акта — цепь событий. Разрешение одного события провоцирует следующее Саспенс — момент макси- мального вовлечения. Тревога, которая возбуждает энергию В хорошо рассказанной истории энергия растет и передается зрителю КЛИПОВОЕ СОЗНАНИЕ НАВИГАЦИЯ АЗБУКА ДРАМАТИЧЕСКОГО ИСКУССТВА Высокие требования пользователей к навигации, организации и фрагментированию информации Структурирование информации — деление на биты и события 1 2
- 11. БЕСКОНЕЧНЫЙ СЕРИАЛ ДИНАМИКА АЗБУКА ДРАМАТИЧЕСКОГО ИСКУССТВА Возможность развивать тему, подключая новые материалы Семантические связи — естественная организация повествования в рамках всей темы Увеличение глубины просмотра и времени на сайте 1 2 3 Разрешение одного события провоцирует следующее — в каждом ответе содержится новый вопрос Ключевые моменты — поворотные пункты, когда глоток новой информации уводит историю в новое русло
- 12. Идентификация — ассоциация с героем Сопереживание вызывает катарсис ИДЕНТИФИКАЦИЯ ДОСТАВКА ИНФОРМАЦИИ АЗБУКА ДРАМАТИЧЕСКОГО ИСКУССТВА Доставка информации в рамках одного источника Грамотное таргетирование вызывает идентификацию пользователя с героем (темой) 1 2
- 13. ПОГРУЖЕНИЕ МУЛЬТИМЕДИА Не надо бояться пользоваться всеми доступными средствами мультимедиа
- 14. КОРПОРАТИВНЫЕ САЙТЫ НОВЫЕ МЕДИА УНИВЕРСАЛЬНОЕ РЕШЕНИЕ Драматическое строение — универсальный язык, способный улучшить восприятие информации Использование такой организации возможно и на гибридных ресурсах — от Википедии до контентных разделов корпоративных сайтов 1 2
- 15. НОВЫЕ ГЕРОИ ПРОЦЕСС Изменяется процесс производства материалов Проектированием и организацией публикаций медиа и контентных разделов должен заниматься продюсер 1 2 Продюсер — специалист широкого профиля со знаниями и технологий, и гуманитарных наук Подключение продюсеров к контент-менеджменту 3 4
- 16. ТАКИЕ ДЕЛА