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E-commerce для малого
бизнеса: 7 способов
безбюджетного продвижения
Оксана Журавель, 16.05.2014
Данные InMind, сентябрь 2013 г.
Как покупатели выбирают «где
купить» в Украине?
Критерии выбора сайта для
покупки в интернете
ИНТЕРНЕТ-­‐ПОЛЬЗОВАТЕЛИ
TOP 7
СПОСОБОВ
#1
САЙТ
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
#2
СТРАНИЦА ТОВАРА
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
Страница товара
ü Понятное название
ü Наличие фотографий
ü Качественное описание
ü Актуальные цены и данные о наличии
ü Указаны характеристики
#3
Торговые площадки
Товарные информеры
#4
СКИДКИ
7 способов безбюджетного продвижения
Что не работает?
ü Скидки на товар повышенного спроса (на
малоконкурентном рынке)
ü Скидки на товар с изначально завышенной
стоимостью
ü Скидки на устаревшие, неактуальные,
бракованные товары
ü Скидки на весь ассортимент
ü Постоянные акции со скидками
#5
КОНТЕНТ
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
#6
Email маркетинг
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
7 способов безбюджетного продвижения
Что увеличивает отклик в
рассылках
ü Придумайте понятную и интересную тему
письма
ü Пишите грамотно и интересно
ü Обращайтесь к адресату по имени
ü Добавьте призыв к действию
ü Обязательно дайте возможность отписаться
ü Отлеживайте эффективность
#7
ОТЗЫВЫ
Наличие отзывов
Работа с отзывами
7 способов безбюджетного продвижения
ФОРМУЛА УСПЕХА
БОЛЬШЕ ТРАФИКА +
КАЧЕСТВЕННЫЙ КОНТЕНТ +
ВЫШЕ КОНВЕРСИИ = УСПЕХ
ФОРМУЛА УСПЕХА
Оксана Журавель
oksana@prom.ua
@oxizhura из @prom_ua
vk.com/promua
facebook.com/prom.ua
slideshare.net/promua
Спасибо за внимание

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